Jay O'Brien Chief Day Maker at Client Giant | Rethinking your customer experience

If you are anything like me you might struggle with what to do for closing gifts?  In my career and being around many many different brokerages and Realtors I have seen quite a variety of gifts given to clients.

Cutco knives emblazoned with the agents name and brokerage.
Engraved cutting boards with the agents name and brokerage
Bottles of wine (i've done this)
gift cards
Engraved wine glasses with the agents name
flowers
Art work for the home
Welcome home signs (i've done these)
Electronics and Amazon Echos (i've done these)

The list goes on and on but I think you get the idea.

Now fast forward to me being involved with Industry Syndicate and meeting David Greenspan.  David asked his audience of Agents this question "Where does your business come from?"  the majority of agents responded with Referrals and Repeat business.  But when asked "where do you spend your marketing dollars?" Sphere of influence and current/past clients was nowhere to be found...everyone sends their money on NEW LEADS?????????

This is where Jay Obrien steps in and blew me away with Client Giant.  I was reading the July edition of Florida Realtor Magazine and found an article titled "Rethinking the customer experience" . Anyone who has been following for a while knows that Jason Frazier with Shred Media (Formerly Agent Marketer) just hammers on Customer experience or CX, So the title got my attention and I read on.  What I read got me excited and I wanted to learn more.

I found Jay on facebook and sent a DM telling him I just ready his article and wanted to learn more...within a few minutes Jay responded.  After a brief discussion he sent me links to 2 talks he had given at Inman, the first before client giant was born titled "Delivering 7-star service in a 3 star Industry" the second video "Zooming out and reclaiming your life"

Delivering 7-Star Service in a 3-Star Industry:

https://www.youtube.com/watch?v=gihtHL9hh4A&t=153s

Zooming Out and Reclaiming Your Life:

https://www.youtube.com/watch?v=IMbnhmBFkm4&t=1s

Jay won Inman Innovator of the year in 2018 with Client Giants theory of reinvesting into your customers experience during the purchase/sale and creating lasting relationships long past closing.

Find out more about Client Giant on their website https://www.clientgiant.com/

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Our host Rick Gonzalez is a Realtor with REAL Brokerage LLC in the NW Florida Panhandle, and Team Leader of the Anchor Here Group.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.

You can find Rick online at:

https://www.joinreal.com/rick-gonzalez

@modernagentpodcast on IG