#7: Plumbing to Paint: How to Manage an Effective Web Project

MIT WebPub

English - May 01, 2027 19:30 - 1 hour - 722 MB Video - ★★★★★ - 2 ratings
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Previous Episode: #10: Make IT Work! Using Web Engagement Management to Maximize Your Message

There are so many Web Analytics engines available it’s hard to decide what to use. And once you have Web Analytics installed-what do you do with all of that data? Dave Conlon from MIT's Information Services and Technology discussed some of the various options such as MIT’s Data Warehouse, Google Analytics, Omniture, and StatCounter and discuss what each collects, why you might want to use one (or more!), and
how to interpret and use the data you collect. Please visit this podcast at http://webpub.mit.edu/2010/04/webpub-presentation-web-analytics-collecting-and-demystifying-data-now-available/