#10: Make IT Work! Using Web Engagement Management to Maximize Your Message

MIT WebPub

English - November 18, 2010 19:30 - 45 minutes - 526 MB Video - ★★★★★ - 2 ratings
Technology web development programming development Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #9: Inside the Designer’s Studio

Next Episode: #7: Plumbing to Paint: How to Manage an Effective Web Project

The web has grown in the past 15 years from simple text-based websites to complex interactive conversations. YouTube, blogs, wikis, RSS, Comments, Twitter, Facebook, Mobile Web, and countless other media compete for users’ attention. What are all these channels? Are you using them effectively and efficiently? How do you integrate your offline and online communication strategies? Web Engagement Management (WEM) is a concept to bridge business processes and technology to manage content, conversations, and messaging to enhance your digital presence. Our presentation will discuss how to use WEM to make decisions to position your organization for the rapidly changing world of the web!
Please visit this podcast at http://webpub.mit.edu/2010/11/latest-presentation-now-available/