Misadventures in Digital Marketing
20 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 7 ratingsWant to learn how to do digital right? Join hosts Michael Loban and Neil Hoyne as they interview expert marketers and discuss all of the things that can and do go wrong with digital marketing. Follow along to learn from others' digital marketing misadventures.
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Episodes
Understanding the Importance of Digital Privacy
November 22, 2019 15:00 - 44 minutes - 40.5 MBOver the past few months, Michael has had a lot of questions about new regulations such as CCPA and GDPR. He wanted to invite someone on the podcast who is knowledgeable about the effects they can have on business, so Kristina Podnar joins him in this episode. She is a digital policy innovator, working with some of the most high-profile companies in the world over the past two decades. The intersection of personalization and privacy certainly does exist, but Kristina believes th...
Marketing Innovative Health & Wellness Products
November 12, 2019 14:00 - 44 minutes - 41.1 MBOur guest today is Eric Le, who has a diverse background in sales and marketing for consumer product companies. Currently, Eric is the Vice President of Marketing for O2 Natural Recovery, which is the world’s first oxygenated recovery drink for athletes. Prior to O2 he worked at Epic Provisions, a company which crafted high-protein meat snacks. During his time at Epic, Eric was instrumental in creating and launching the Meatcast podcast. This podcast focused on the brand’s activ...
Data Science Versus Decision Science
October 31, 2019 14:00 - 40 minutes - 37.5 MBMichael Mina is a business analytics and data science professional who has a proven record of creating solutions in banking, consulting, insurance, healthcare management, and academia. Currently, he is a VP of Decision Science and Analytics at PNC Bank as well as an Adjunct Professor of Analytics at Cleveland State University. He joins the podcast today to compare and contrast decision science and data science and discuss how analytics improve customer experience in the financial se...
Marketing in the Age of Artificial Intelligence
October 22, 2019 17:00 - 1 hour - 55.8 MBWhether you think it’s a good thing or not, artificial intelligence is being used by marketers - through our technology, through our phones, through our televisions, through our cars - every day. William Ammerman, author of “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning” joins Michael to discuss both the benefits and risks in AI . William starts by expressing why he wanted to write The Invisible Brand, along with why he chose this title....
The Future of Recruitment
October 11, 2019 15:00 - 48 minutes - 44.1 MBSummer Crenshaw, COO, CMO, and Co-Founder of tilr, joins today's episode to discuss the changing landscape of recruiting and the use of algorithmic hiring processes to drive how companies and job seekers connect. Michael starts by asking how tilr, which is a quickly-expanding technology platform that automates the matching of independent contractors with job offers, helps people looking for a job opportunity make the right decision. Summer delves into both the inspiration behind...
Using LinkedIn Ads the Right Way
October 10, 2019 15:00 - 44 minutes - 40.4 MBToday we are joined by AJ Wilcox, LinkedIn ads expert. He has scaled and managed some of the world’s most sophisticated LinkedIn accounts. In 2014 AJ founded B2Linked, which specializes in LinkedIn ads training, consulting, and account management. He recently became a certified LinkedIn ads partner and is able to educate us about what works and what doesn’t when advertising on the site. Not initially attracted to LinkedIn, AJ tells us that he first started out as an SEO specialist....
How to Get Free PR: An Interview with Cameron Herold
August 21, 2019 15:30 - 45 minutes - 63.1 MBNamed by Forbes Magazine as the “COO whisperer,” Cameron is the mastermind behind hundreds of companies’ exponential growth. This episode features a focus on his latest book, Free PR. The new book is quite different from Cameron’s previous works, so he tells us why he decided to write about public relations this time. Methods of how publications gather stories to write about have changed over the years, and Cameron explains why this was an important consideration in Free PR. ...
Reducing Waste & Driving Innovation: An Interview with David Kaul, Google
August 13, 2019 18:00 - 24 minutes - 22.5 MBDavid has helped companies such as Allstate, Airbnb, and Johnson & Johnson transform their marketing efforts into profit centers through meaningful and measurable business outcomes supported by analytics. He begins by telling us what an average day at Google looks like. David focuses the majority of his energy on reducing whatever internal waste he possibly can in his own organization so he can spend that extra time with customers. We than hear about the several different industrie...
Understanding Why Digital Transformations Fail
August 06, 2019 18:00 - 54 minutes - 50.4 MBDigital transformation is a very hot topic right now, but everyone’s definition of it seems to be different. To start off the show, Michael asks for Tony’s definition to lay the foundation for today’s discussion. Whenever Tony is invited to have a conversation with a company that finds itself falling behind, his first actions have little to do with technology. He determines what is happening in the industry, what the strengths of the company are, and how willing to change this c...
Using Analytics to Understand Retail Customer Behavior
July 05, 2019 17:00 - 53 minutes - 48.9 MBDavid Cost, Vice President of Ecommerce & Digital Marketing at Rainbow Apparel, joins the podcast today. Since joining the company in 2015, he has grown Rainbow Apparel's ecommerce business over 400% and has plenty of thoughts to share that led him to this success. Michael asks David if he thinks the retail apocalypse is coming, and David explains why he doesn't think that it is. He talks about the shift he has seen in retail throughout his life and then gives an overview of the...
Cultivating Customer Community with 1:1 Relationships
June 21, 2019 17:00 - 49 minutes - 45.2 MBToday’s guest is Ahmed Zedan. He is a co-founder of Haute Hijab, a leading Modest Fashion brand and community that empowers women through leadership and community engagement. Before focusing full-time on Haute Hijab, he served as VP of Marketing of an online fashion marketplace. Each member of the Haute Hijab team has a spirit produce, so Ahmed explains what this means and how he determined his. He talks further about the culture at his company and why he is passionate about mai...
Liberating Data with Customer Data Platforms
June 03, 2019 15:00 - 49 minutes - 45.6 MBToday we welcome Cory Munchbach, SVP, Strategy at BlueConic. Cory's fascination with marketing technology and trends began with her time at Forrester and continues in her current role. One way to look at marketing trends is with the potential impact of technology. There is an accelerated nature of the adoption of new kinds of tech; it keeps getting faster and faster with each introduction. For example, Cory points to QR codes. They were a big fad that businesses liked using, but co...
Managing Customer Expectations in a Digital & Regulated World
May 09, 2019 17:00 - 53 minutes - 43 MBShannon has been part of the social media landscape for over ten years and shares that pretty much everything has changed since she began. She talks about why the attitude surrounding social media is one of the most prominent changes, comparing what her first social media job was like in 2008. Having started with handling the social media of the Detroit Red Wings, we hear about the differences of overseeing their activities and those of a bank. There are eight people on Shannon’...
Analysis or Reporting: Focus on What Matters
April 25, 2019 15:00 - 51 minutes - 47.1 MBAnna Shutko, Product Marketing Manager at Supermetrics, is today's guest. We begin by hearing more about Supermetrics’ features and how it enables marketers to spend their time focusing on what matters - analysis. Michael asks Anna if she thinks people are equipped at analyzing data, leading her to talk about the difficulty in doing so and how tools can help. Anna also shares more specifics about her role and Supermetrics and how A/B testing is an essential component in her marketi...
Direct-to-Consumer: Measuring Metrics That Matter
April 12, 2019 19:00 - 49 minutes - 45.4 MBLarge company executives always seem to bring up direct-to-consumer marketing to Michael and Neil. While Michael was researching which organizations are playing in the space, he came across WellPath, an ecommerce business in the wellness and technology space. Michael decided to invite Colin Darretta, CEO and Founder of WellPath as well as the co-founder of DojoMojo, a SaaS MarTech platform developed to enable businesses execute Partnership Marketing strategies at scale. to today's c...
Winning Search Marketing with SEO Testing
March 20, 2019 15:30 - 51 minutes - 47.6 MBThe amount of time and effort that should be put into organic traffic versus paid traffic is a very common debate within organizations. Michael and Neil discuss this today alongside Will Critchlow, Founder & CEO of online marketing agency Distilled. With a lot of any company’s organic search budget being allocated to SEO, Neil recalls a meeting he attended that involved a search engine builder and an advertiser. The action that the builder kept advocating was to build better conten...
Preparing for a Career in Analytics
March 12, 2019 15:00 - 41 minutes - 37.8 MBMichael and Neil have been talking with each other recently about how they often get approached by students seeking advice on getting a job in analytics. Because of this, the guys want to talk about how students can better prepare themselves for a job in this space. To help them out, Jeff Camm has been invited to share his insights. Jeff is the Associate Dean of Business Analytics, the Inmar Presidential Chair in Business Analytics, and the Executive Director of the Center for Anal...
Is Omnichannel Marketing the New Normal?
March 07, 2019 16:00 - 43 minutes - 39.7 MBToday’s topic is omnichannel and direct-to-consumer marketing, areas that Michael has been hearing a lot about lately. He introduces the subject by sharing some statistics he learned from a recent leadership summit. Michael and Neil welcome Sean Lee, Vice President of Digital Marketing at Pure Romance, to bring his expertise in the space to the discussion. Michael asks Neil about his thoughts on omnichannel marketing. Neil brings up the different visions between newer and older com...
Overcoming a Transformation Standstill
February 20, 2019 16:00 - 41 minutes - 38.4 MBWe welcome Ned Calder, a Partner at Innosight and a leader of the Industrial & Technology Solutions practice, to today’s podcast. In over ten years with Innosight, he has partnered with the leadership teams of some of the world's top companies to navigate disruptive change. Ned has extensive experience helping companies develop high-potential growth opportunities across a wide range of industries. First, Michael asks Ned about how organizations can get out of a standstill position ...
Differentiating a Brand with Creative Storytelling
January 15, 2019 16:30 - 40 minutes - 37.3 MBBen Petersen joins Michael for an interview in this episode. Ben is the Head of Marketing at online retailer BladeHQ and has a background in journalism, radio, and film production. Some of the topics discussed today are community building, SEO, digital marketing, and analytics. We begin with Michael asking Ben what his biggest realizations were when moving from the broadcasting world over to digital marketing. Ben proceeds to talk about how the storytelling skills he learned in bro...