The Future of Recruitment

Summer Crenshaw, COO, CMO, and Co-Founder of tilr, joins today's episode to discuss the changing landscape of recruiting and the use of algorithmic hiring processes to drive how companies and job seekers connect.

Michael starts by asking how tilr, which is a quickly-expanding technology platform that automates the matching of independent contractors with job offers, helps people looking for a job opportunity make the right decision. Summer delves into both the inspiration behind the company and the changing workforce. She talks about how what were once thought of as millennial values are actually values of the modern workplace as a whole. Summer also discusses how talent should be the driving force between how companies and individuals connect. 

When tilr first launched, there was quite a gap between the people looking for jobs on the platform versus the jobs that were being posted. Summer shares that they had to shift their marketing to speak to the right audience and discusses how this was partly accomplished with empathy mapping.

Summer spends a good deal of time with fellow entrepreneurs, so she reveals to us the biggest pieces of advice that she hands out. With her other co-founders living in different cities, Summer knew she had to find her tribe and build a local support network and recommends that others do the same.

Though Summer was involved with marketing for a long time, she felt like she never budgeted enough for marketing expenses when starting tilr. She wishes she analyzed the numbers more so back then and tells young entrepreneurs to do way more testing if starting a business today. 

Finally, Summer touches on the importance of following your energy and learning to reflect on – and focus on – what gives you energy and what doesn’t.