Minds On B2B
26 episodes - English - Latest episode: almost 5 years ago - ★★★★★ - 12 ratingsWelcome to the Minds On B2B podcast, I’m your host Dan Harris, VP of Client Success here at Minds On. Our team has designed this show to be more than a podcast. It’s your audio classroom. The guests are our teachers and coaches. Our goal is to have them share their stories and passion for the profession, and at the same time teach us all something we can apply tomorrow.
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Episodes
Episode 26: Showcase Episode with The Orange Effect Foundation - Pam and Joe Pulizzi
August 23, 2019 13:33 - 17 minutes - 24.7 MBABOUT THIS EPISODE: In this extraordinary episode, we are taking a break from marketing and sales conversations and showcasing a non-profit organization that is making a difference in our world. Joe and Pam Pulizzi, founders of The Orange Effect Foundation, share their stories. They provide insight into how the foundation is benefiting recipients and explain how you can apply for a grant, donate, or contribute to the cause. BIOS: Pam Pulizzi Pam is the co-founder and executive director f...
Episode 25: How To Get A 100% Response Rate with Contact Marketing - Stu Heinecke
August 22, 2019 19:01 - 32 minutes - 44.3 MBABOUT THIS EPISODE: In this episode, you will have a chance to hear from author and Wall Street Journal cartoonist, Stu Heinecke. Stu provides listeners with tips, ideas, and examples of contact marketing that has the potential to deliver 100% response rates. BIO: Stu Heinecke is a Wall Street Journal cartoonist, award-winning marketer, international best-selling author of How To Get A Meeting with Anyone - Available today. A new book titled Get The Meeting - Available in October 2019. Y...
Episode 24: How to Exceed Sales Goals Using Artificial Intelligence - Ilan Kasan - Exceed.ai
August 21, 2019 23:23 - 25 minutes - 35.1 MBABOUT THIS EPISODE: In this episode, Ilan Kasan, Co-founder and CEO for Exceed.ai, describes the key challenges facing marketing, sales development reps, and the opportunity lost due to the lack of nurturing and follow-up. He shares a solution to this challenge, and everyone will want to hear about it. If you're in sales and marketing, interested in exceeding your sales goals, this is a must-listen episode. Take a listen, and then share with your peers. You won't be sorry. BIO: Ilan is t...
Episode 23: A CMO Perspective and Approach - The First Thirty Days - Alison Shurell
August 21, 2019 20:09 - 24 minutes - 33.1 MBABOUT THIS EPISODE: In this episode, Alison Shurell, the global market leader for Oracle's Health Science team, describes her systematic approach to the first thirty days in a leadership position. BIO: Business-to-business (B2B) software executive with a 20-year record of excellence leading marketing efforts to increase and sustain revenue contribution. Demonstrated success in launching new brands and new markets on a global level through rigorous market analysis, message development, go...
Episode 22: Getting Tradeshow Results Starts With People Preparation and Process
August 06, 2019 23:33 - 17 minutes - 23.9 MBABOUT THIS EPISODE: In our last episode with Greg Lindsey, we covered how to build purpose-driven tradeshow events, In this follow-up episode on face-to-face marketing and trade shows, we’re going to turn our focus from purpose, to people and process, and sharing Ideas and insights event and marketing managers can apply immediately. BIO: Greg Lindsey is the vice president for New Albany-based Exhibitpro. He is nationally recognized as a leader in face-to-face marketing and trade show an...
Episode 21: How to Build and Manage Purpose-Driven Tradeshow Events
August 02, 2019 15:39 - 26 minutes - 36.4 MBABOUT THIS EPISODE: In this installment, Greg Lindsey. VP at Exhibitpro and I discuss the importance of creating a face-to-face tradeshow experience with a purpose-driven mindset. Greg shares insights and great questions event teams should ask and answer before they invest in a tradeshow as a strategic and tactical initiative. BIO: Greg Lindsey is the vice president for New Albany-based Exhibitpro. He is nationally recognized as a leader in face-to-face marketing and trade show and e...
Episode 20: How The Content Marketing Institute Got Its Start - On A Napkin
July 29, 2019 00:07 - 24 minutes - 33.2 MBBIO: Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World. In 2014, Joe was honored with the John Caldwell Lifetime Achievement Award from the Content Council. Joe is a highly sought after public speaker and a 5x author, including Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” b...
Episode 19: Busting Five Myths About the Sales People
July 29, 2019 00:06 - 20 minutes - 27.7 MBABOUT THIS EPISODE: In this installment, Alan Minton, VP of Sales at Pacejet and I have a great time busting five myths about sales people. You also learn, I can’t keep count. We’ll walk through all five myths and you’ll hear his take on culture and the profession of sales. BIO: Alan Minton, Vice President of Sales at Pacejet is a 25+ year veteran in B2B sales and marketing creating and executing corporate strategy, as well as, sales and marketing programs that deliver consistent profita...
Episode 18: How To Achieve User-Centered Product Design and Marketing With Charlotte O'Neal
July 21, 2019 03:04 - 33 minutes - 46.6 MBIn this episode, Charlotte and Dan share their vast experience in product design, innovation and explain the why behind user-center design and marketing. Charlotte guides us, and describes the importance of user stories and why involving customers in your process consistently delivers better results. With a diverse background and years of experience, Charlotte will share with us, the importance of engaging and getting your customer involved. After listening to this episode, you'll understan...
Episode 17: How to Become a Growth Multiplier in Sales with WINS
July 19, 2019 01:15 - 21 minutes - 29.3 MBABOUT THIS EPISODE: In this episode, James Rores, President of Floriss Group and Dan Harris discuss and share COLLECTING WINS™ which is a customer-centric sales platform. You'll learn, that this approach will help sales professionals better understand the WANTS, IMPACTS and NEEDS of their prospects and customers and help you, the sales person, become a Growth Multiplier. BIO: As a veteran top producer, coach, trainer, author and keynote speaker, I founded Floriss Group in 2006 to extend ...
Episode 16: How To Sell As A Servant Leader
June 22, 2019 20:47 - 27 minutes - 37.5 MBABOUT THIS EPISODE: In this episode, James Rores, Founder and CEO of the Floriss Group and I discuss the personal and professional benefits of being a servant leader in sales versus a power leader. The results shared in this episode are amazing. Learn more about James and the Floriss Group below. BIO: As a veteran top producer, coach, trainer, author and keynote speaker, I founded Floriss Group in 2006 to extend and scale my passion for helping sales and customer-facing teams compete and ...
Episode 15: Why The Marketing Qualified Lead is Dead
June 14, 2019 00:52 - 17 minutes - 23.6 MBBIO: Rob Barnhart Sr. CX Strategist Rob Barnhart is a Senior Customer Experience Strategist with 15+ years in marketing leadership roles. Rob has developed and driven strategies and processes for b2b software companies including one of the leading American multinational computer technology companies in the world. Rob is focused on driving success in the Software as a Service world. Fundamentally changing the way we think about customer experience and simplifying the complex for our custo...
Episode 14: How To Build Relationships That Net Results
June 04, 2019 23:21 - 19 minutes - 26.6 MBBIO: Frank Agin, Founder and President of AmSpirit Business Connections Frank Agin's AmSpirit Business Connections is an organization that empowers entrepreneurs, sales representatives and professionals to become more successful through networking. As AmSpirit Business Connections has grown, Frank has established himself as an authority on professionals networking and business relationship development. He has written various articles on professional networking, is a sought after presente...
Episode 13: How to Get The Most Out of Your B2B Webinars
May 27, 2019 21:36 - 33 minutes - 46.6 MBBIO: Daniel Waas, Director of Marketing, @GoToWebinar Daniel Waas, is the Director of Marketing for GoToWebinar, a leading web events platform with more than 50,000 customers. He's a passionate B2B digital marketer and a black belt in webinars. Daniel and his team are constantly experimenting with the cheeky goal of creating no less than the world's best webinar program. Outside work, Daniel is a geek at heart who loves LEGO, sci-fi and the occasional video game if time permits. Despite t...
Episode 12: The 11 Essentials of Leadership | Skill Three: Undivide Your Attention
May 18, 2019 11:05 - 21 minutes - 29.8 MBIn this next installment, Dennis Brouwer and I talk about undividing your attention, and he shares the keys to being able to listen to listen. This is truly a skill that will help you no matter what level or role you play in your business. Dennis Brouwer CEO, Leadership Enthusiast, and Award-winning Navy Tactician. The Brouwer Group Dennis Brouwer is the CEO of The Brouwer Group, a business analytics firm that helps companies become more competitive, agile and customer-focused. He ...
Episode 11: The 11 Essentials of Leadership | Skill Two: Practice Your Moves Everyday
May 03, 2019 17:05 - 19 minutes - 26.8 MBIn this next installment, Dennis Brouwer and and I talk about an important leadership skill, and really a skill that will help you no matter what level or role you play in your business. You may also learn a bit about rock climbing. I know I did. I won't be climbing any cliffs. Ever! Dennis Brouwer CEO, Leadership Enthusiast, and Award-winning Navy Tactician. The Brouwer Group Dennis Brouwer is the CEO of The Brouwer Group, a business analytics firm that helps companies become more comp...
11 Essentials of Leadership | Skill One: Three Teams
April 15, 2019 19:38 - 22 minutes - 31.1 MBIn this episode, Dennis Brouwer, CEO of the Brouwer Group, and author of The Return on Leadership, Dennis shares the first concept and skill required to become an effective employee, manager and director, VP or C-Level executive. What could it be? Listen and find out. I talked remotely and Dennis shared with me, that on day one of any assignment, project or new role, It's not just about you, and your team. You have to realize you have just joined three teams. Listen and Dennis will explain.
Episode 09: How to Become a Proactive B2B Marketing Leader
April 11, 2019 16:21 - 15 minutes - 21.7 MBBIO: Brandon Snyder, Director of Marketing HMB Brandon Snyder is a Columbus, OH, marketing consultant with a deep understanding (and admiration) for small businesses. Brandon is also the Director of Marketing for HMB, an information and technology services company in Columbus, OH. With over 10 years of experience having started, ran and exited businesses of his own, Brandon is uniquely qualified to help small business owners better leverage marketing to grow their business. Many busines...
Episode 08: Insight Marketing vs. Content Marketing
April 04, 2019 16:00 - 16 minutes - 22.2 MBGUEST BIO: Randy James Co-Founder and VP, Client Services Minds On – B2B Marketing and Sales Enablement Agency Randy James is the Co-Founder and VP of Client Services at Minds On, Inc. with Offices in Columbus, Ohio and Chicago, Illinois. Minds On is a leading B2B digital marketing agency known for delivering Smart Creativity for technology, software and manufacturing clients. Connect on Linkedin: https://www.linkedin.com/in/randy-james-38439a/ Visit Minds On website: https://mi...
Episode 07: What it Takes to Become a Modern Seller
March 26, 2019 15:00 - 24 minutes - 33.7 MBGUEST BIO: Amy Franko Founder & President | Impact Instruction Group Author of The Modern Seller Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. She knows what it’s like to build a book of business and a Fortune 1000 client base from the bottom up. She has successfully navigated that steep curve, consistently selling 5-to-...
Episode 06: What is SEO and Why is SEO Important?
March 20, 2019 02:15 - 19 minutes - 27.3 MBGUEST BIO: Ralph Marino SEO Specialist STEALTHbits Technologies Ralph Marino is an SEO Specialist with 6+ years of proven experience in marketing and has accomplished measurable results while leading marketing efforts in a dynamic, ever changing, digital environment. Ralph has extensive knowledge in SEO, social media, marketing campaigns, and brand building & governance however his passion is with Search Engine Optimization. He previously worked for Colorado’s largest digital marketing a...
Episode 05: Five Lessons Learned from Marketing B2B Services
March 02, 2019 14:47 - 19 minutes - 26.9 MBGUEST BIO: Brandon Snyder Director of Marketing HMB - Information and Technology Services Company Brandon Snyder is a Columbus, OH marketing consultant with a deep understanding (and admiration) for small businesses. Brandon is also the Director of Marketing for HMB, an information and technology services company in Columbus, Ohio. With over 10 years of experience having started, ran and exited businesses of my own, I’m uniquely qualified to help small business owners better leverage mar...
Episode 04: The 11 Essentials of Leadership
February 21, 2019 23:19 - 22 minutes - 30.2 MBIn this episode, Our focus will be on leadership and the challenges facing marketing and sales leaders when it comes to change. Change is everywhere, it is constant, and, it evolving rapidly and it's everywhere. Dennis will share how you can look at change, how, as a leader can you deal with and manage change? GUEST BIO: Dennis Brouwer CEO, Leadership Enthusiast, and Award-winning Navy Tactician. The Brouwer Group Dennis Brouwer is the CEO of The Brouwer Group, a business analytics fi...
Episode 03: A Content Marketers Journey Begins and Ends with Good Data
February 13, 2019 11:28 - 16 minutes - 23.1 MBABOUT THIS EPISODE: In this episode, Cathy McPhillips, VP of Marketing at the Content Marketing Institute talks with Dan and shares her story and the important role hiring the right people and how she has successfully utilized content and data to advance her career, strengthen the CMI brand and grow the organization, summits, events and publications that benefit content marketers daily. GUEST BIO: Cathy McPhillips VP, Marketing Content Marketing Institute Cathy McPhillips is the Vi...
Episode 02: How to Design a Smart Multi-Year Creative B2B Campaign
February 06, 2019 00:52 - 15 minutes - 21.3 MBAbout This Episode: In this episode, Kelly will share her unique, timely and creative approach to build brand awareness, stay in front of her customers and prospects and create an opportunity for her construction management company to stand out and have some fun at the same time. About Our Guest: Kelly Zemcik is the Marketing Manager at Miles-McClellan Construction, a construction manager/general contractor with offices in Columbus, Ohio and Charlotte, North Carolina. She’s been growin...
Welcome and Overview of the Minds On B2B Podcast
January 26, 2019 20:55 - 8 minutes - 11.5 MBWELCOME This is the first episode for the Minds On B2B podcast. This is a weekly show dedicated to helping B2B marketing and sales professionals learn from experienced peers to win more, lose less and succeed more often. OUR AUDIENCE Our audience is, B2B marketing directors, VPs and sales executives in mid-size businesses, or divisions of larger enterprises businesses. ABOUT EPISODE ONE In this very first episode of Minds On B2B. We tee-up the podcast, let you know what to expect and...