Episode 18: How To Achieve User-Centered Product Design and Marketing With Charlotte O'Neal

In this episode, Charlotte and Dan share their vast experience in product design, innovation and explain the why behind user-center design and marketing.  Charlotte guides us, and describes the importance of user stories and why involving customers in your process consistently delivers better results. With a diverse background and years of experience, Charlotte will share with us, the importance of engaging and getting your customer involved. After listening to this episode, you'll understand when a customer is involved, they are much more invested in the outcome and much more likely to buy your product or solutions, remain a customer and become loyal to your brand.  

BIO:

Driving growth through a focus on the voice of the customer and agile, user-centered product design, marketing, and sales tools.

I’ve learned how to drive growth. I know a model that works, no matter the industry. Even in an economic slow down. I was taught early on to think from the customer perspective. I’ve been applying this philosophy throughout my career to drive results in a number of industries. I’ve leveraged, created, mastered, and shared a number of tools for growth. Learn more about them at www.GrowByVOC.com.



Specialties:

• Strong advocate for leading from the customer perspective.

• Data-driven, continual improvement mindset, always focused on improving the customer experience.

• Research and user-centered product design, marketing strategies and sales tools.

• Strategic writer and visual director with the ability to simplify complexities to create engaging stories.

• Go-to-market strategist and execution lead, with expertise in all launch phases. 

Connect on Linkedin: https://www.linkedin.com/in/charlotteoneal/

Visit the website: https://www.growbyvoc.com/