EO106: Re-branding Midlife for Women to PrimeTime with Juju Hook

Today we have Juju Hook in the convertible talking about her work with other middle-aged women to uncover what they really want in midlife. In her quest, she interviewed over 200 women and learned nearly every middle-aged woman had bought into the idea that as they grew older, they decreased in value. Juju had found her life’s mission: to re-brand middle age for women into PrimeTime.