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#MediaSnack Meets: Rob Rakowitz, Mars
#MediaSnack MEETS
English - May 09, 2019 01:00 - 38 minutes - 26.5 MB - ★★★★★ - 2 ratingsCareers Business Education media advertising marketing agencies business success growth investment best practice interviews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How can you make your company the best at media?
What is the roadmap and actions you need to take to transform the complex media operations of a major company?
How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?
These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers.
We get tips from Rob on:
Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry.
Episode Links:
Rob Rakowitz LinkedIn
Rob Rakowitz Twitter
The Global Alliance for Responsible Media
Truth, Lies & Advertising by Jon Steel
Hooked by Nir Eyal
Space Race by Jim Taylor
Bob Hoffman, aka The AdContrarian
Scott Galloway 'The FOUR'
Rob Norman Twitter