31 - Tom Goodwin, Author 'Digital Darwinism'
#MediaSnack MEETS
English - April 24, 2019 19:00 - 41 minutes - 28.6 MB - ★★★★★ - 2 ratingsCareers Business Education media advertising marketing agencies business success growth investment best practice interviews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
"I think we massively overcomplicate things and I don't actually think we need that much data"
Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack Meets
Is relevance more important than personalization?
Are agencies managing decline?
And what exactly is the 'Interim of Things'?
Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers.
Tom gives his tips for marketers hoping to manage change for the year ahead, and we also learn where one of the industry's most inspiring thinkers goes to for his own inspiration. Spoiler, it is not Forbes.
#MediaSnack Meets
Episode Links:
Tom Goodwin Twitter
Tom Goodwin LinkedIn
Zenith Media
'Digital Darwinism' by Tom Goodwin
Rory Sutherland Twitter
Scott Galloway Twitter
Maria Konnikova Twitter
Derek Thompson Twitter