#MediaSnack Meets: Fred Schonenberg, VentureFuel
#MediaSnack MEETS
English - January 15, 2019 02:00 - 38 minutes - 26.6 MB - ★★★★★ - 2 ratingsCareers Business Education media advertising marketing agencies business success growth investment best practice interviews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: 25 - Gerry D'Angelo, Procter & Gamble
This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean?
Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together.
But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them?
...and why didn't Ford buy Uber?
Meet "Mr. Marketing Innovation" Fred Shonenberg, the founder of VentureFuel, an innovative New York firm helping leading marketers to find and partner successfully with startups.
In this episode, we learn from Fred
Episode Links:
Fred Schonenberg on LinkedIn
VentureFuel Inc website
VentureFuel Insights on Twitter