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25 - Gerry D'Angelo, Procter & Gamble
#MediaSnack MEETS
English - January 15, 2019 05:00 - 30 minutes - 14.2 MB - ★★★★★ - 2 ratingsCareers Business Education media advertising marketing agencies business success growth investment best practice interviews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How can you be an effective media director in a complex and fast-moving media industry?
This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser.
We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry.
Finally, we discuss whether, in a world in which media will increasingly be bought in a biddable / auction process, large scale still matters to large advertisers or will they lose their competitive advantage?
Episode links:
Gerry D'Angelo LinkedIn
Gerry D'Angelo Twitter @gerrygdangelo
How Brands Grow by Byron Sharp
Interview with Gerry D'Angelo at Festival of Media - May 2017 - Media Transparency: Clean up the Supply Chain to Invest in Growth