Media Captain Digital Marketing Podcast
60 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 25 ratingsDigital Marketing podcast on SEO/Search Engine Optimization, E-Commerce, Online Advertising Social Media & More.
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Episodes
60: 11 Marketing Items [eCommerce Edition]
November 28, 2021 23:55 - 21 minutes - 30.3 MBUS Consumers spent $8.9 billion online on Black Friday, down from the record $9 billion in 2020, the forest ever year-over-year decline for eCommerce sales [source]. Traffic at retail stores on Black Friday dropped 28.3% compared with 2019 levels [source]. I ran a poll asking whether people shopped at a physical retailer after Thanksgiving and whether people made a purchase online after Thanksgiving. It was the fifth Black Friday sales for our in-house eCommerce company, DermWarehouse! ...
Episode 59: Facebook eCommerce Retargeting
November 26, 2021 17:50 - 20 minutes - 28.7 MBIn Episode 59, Jason Parks of The Media Captain talks about the Facebook eCommerce Retargeting Strategy he set-up for DermWarehouse. This includes how to structure your retargeting based on purchasers and non purchases plus lead generation campaigns being integrated into Klaviyo. If you are an eCommerce store owner looking to improve your Facebook advertising, this podcast should help!
Episode 58: 11 Marketing Items (11.14.21)
November 14, 2021 14:00 - 28 minutes - 40.8 MBBelow are the 11 marketing items we cover in episode 58: Google is changing the name of Google My Business to Google Business Profile. In order to understand SEO, you need to understand what Google likes and dislikes. Broad Match Keyword Bidding can lower your cost per click and drive higher quality traffic to your site. If you have low quality content (duplicate and thin content) on your site, this can cause more harm than good. We do a deep dive into Klaviyo and combining email and...
Episode 57: 11 Marketing Items
October 25, 2021 00:13 - 26 minutes - 38.3 MBBelow are the 11 marketing items of the week that Jason covers in detail. You can read the entire email blast for the week HERE. Saks Fifth Avenue spun off their rapidly growing eCommerce division. In doing so, the company tripled its valuation at nearly $6 billion. Will this prompt a spinoff for Macy's? Activist investors are hoping the answer is yes. Spanx was acquired this past week for a reported $1.2 billion. Jason Parks talks about the amazing gesture the Founder, Sara Blakely, did...
56: More Page 1 Ranking for Businesses?
October 17, 2021 15:05 - 17 minutes - 25.3 MBWhat are heading tags and why are they so important for SEO? Google announced that mobile users will now have continuous scroll in search results. We're proud of the new moss wall art we had installed in our conference room! When it comes to your social media strategy, stories add a great personal touch. If you’re looking to garner more reviews for your local business, I recommend looking into GatherUp. We dive into the key local SEO ranking factors that move the needle with your GM...
Episode 55: Google's Continued Dominance over Bing
October 04, 2021 00:17 - 13 minutes - 19.7 MBDo you know the most popular search query on Bing? It’s “Google” [source]. In June 2021, online search engine Bing accounted for 5.56 percent of the global search market, while market leader Google had a market share of 87.76 percent [source]. Despite Google being the dominant search engine, Bing can still perform very well. 1) TikTok, 2) YouTube, 3) Instagram, 4) Snapchat, 5) Facebook are the top 5 apps on the Apple App Store as of this podcast recording. New layout for Google My Busi...
Episode 54: Starting a Subscription Box Service & Toast's IPO
September 25, 2021 13:23 - 20 minutes - 29.3 MBToast had its initial public offering this week that could value the restaurant-tech company at more than $16 billion [source]. Toast is a point of sale software for restaurants. Aftership is a software company we recently started utilizing for DermWarehouse. This helps us track and gather information between when we ship products and when they are delivered. DermWarehouse is starting a subscription box. A subscription box is going to help get more new products into customers hands, whi...
Episode 53: Amazon/NFL Sunday Ticket, Duplicate SEO Content, Facebook Glasses, Local TV Ads, Buy Now Pay Later, William Sonoma eCommerce & URL Structures.
September 18, 2021 16:41 - 19 minutes - 27.1 MBAmazon is likely the front-runner for NFL Sunday Ticket [source]. The NFL may ask for up to $2.5 billion per year for the package, a source said. I expect to see more of the major technology/digital companies (Amazon, Facebook, Google, Apple, Twitter and Netflix) snag the rights to major sporting leagues. It’ll be tough for traditional media outlets to compete with the deep pockets of technology. Do you have duplicate content on your website? If you have similar content on multiple pages o...
Episode 52: Google Responsive Search, Intuit and MailChimp, Zoom Shares Dropping, Social Media Keys to Success, QR Codes, TikTok Marketing for B2B and Due Diligence when Acquiring a Business.
September 05, 2021 18:10 - 25 minutes - 35.5 MBGoogle announced it will be killing expanded text ads, starting June 30, 2022 [learn more]. They will only serve responsive search ads moving forward. According to Google, responsive search ads see a 7% higher conversion rate than standard search ads. We’ve moved a lot of our clients towards responsive search. Intuit (parent company of QuickBooks) is in talks to buy MailChimp for an estimated $10 billion [learn more]. We love MailChimp and QuickBooks here at The Media Captain. We do a deep...
51: Moving Into a Warehouse Space for eCommerce
April 04, 2021 15:00 - 23 minutes - 22 MBStefanie and Jason discuss DermWarehouse moving into their new warehouse space. This is the perfect podcast for any aspiring business owner or entrepreneur looking to move offices. They discuss every step of the move process, which includes the purchase of the property, renovations, and the big move.
50: How to Turn an Idea Into a Business
November 08, 2020 13:00 - 27 minutes - 61.9 MBJason and Stefanie talk about they take an idea and turn it into an actual business. For The Media Captain, DermWarehouse and Park Perfection, before being an established business with a solid customer base, they were just ideas. How did Jason and Stef take their ideas and make the necessary implementations to start a business and then grow it? They will do a deep dive in episode 50 on this very subject. What's exciting about this episode is so many entrepreneurs have great ideas yet ar...
49: Black Friday/Cyber Monday (Behind the Scenes w/Stef)
November 01, 2020 11:55 - 20 minutes - 18.8 MBStefanie takes on episode 49 solo and goes into detail on what happens on Black Friday/Cyber Monday for DermWarehouse. How does an eCommerce company prepare for the busiest time of the year? Stef goes into detail on marketing preparation. From choosing a discount to planning out email marketing and text messaging campaigns. Stef also talks about how inventory is managed. Many people outside of the eCommerce world don't realize how much inventory must be purchased in September and October lea...
48: The Breakup from Media Captain & Formation of DermWarehouse
October 19, 2020 11:32 - 41 minutes - 37.9 MBJason and Stefanie started The Media Captain together in 2010. They were partners and growing the business for approximately three years. Then came the date when Stef realized agency life wasn't for her. In podcast episode 48, Stefanie reveals what led to this decision to leave The Media Captain and how because of this decision, DermWarehouse was formed. For anyone in a small, family run business, this podcast will be great for you. This episode also teaches important business lessons pertai...
47: Importance of Writing for Digital Marketing
October 13, 2020 01:31 - 20 minutes - 46.4 MBJason Parks talks about the importance of writing when it comes to digital marketing. During episode 47, Jason hits on the following areas where writing can help improve your online presence. Improve SEO with better written content throughout your site Drive more long tail search queries through well written blogs Garner more social media engagement by writing compelling copy and content We are fortunate to live in a time where anyone can distribute their content on a blog. It's time...
46: Jason walks through 1st call w/prospective Client
October 03, 2020 13:13 - 23 minutes - 54.2 MBJason discusses what goes through his mind during his first call with a prospective client. From gathering preliminary information to devising a strategy, this is a conversation in coming up with a plan of action.
45: Interview w/Noxgear Co-Founder Tom Walters
September 27, 2020 16:42 - 42 minutes - 10.7 MBTom Walters is the President/Co-Founder of Noxgear, an eCommerce company that creates obsessively engineered active-lifestyle products for runner's, cyclists, and those with pets to keep them safer and enhance their experience. Jason and Stefanie run daily. It' s a part of their morning routine. They recently purchased Noxgear and came to love the product. Jason and Stef reached out to Tom to get him on the podcast and he obliged. On episode 45, Tom talks about how the company was start...
44: 10 Rapid Fire Questions
September 19, 2020 11:26 - 29 minutes - 67.1 MBPrior to episode 44, Jason and Stefanie wrote down 5 questions each they wanted to ask each other pertaining to The Media Captain and DermWarehouse. Neither Jason nor Stefanie saw the questions prior to them being asked. Hear what the brother and sister due had to say about business, routine, digital marketing, work ethic, hiring and much more!
43: Google Shopping Gold
September 09, 2020 23:44 - 30 minutes - 70.1 MBIn episode 43, Jason and Stefanie hit on everything and anything Google Shopping. What differentiates Google Shopping from PPC and other marketing channels. The value of Search Terms within Google Shopping How DermWarehouse leverages Google Shopping How ParkPerfection leverages Google Shopping Understanding your Google Shopping Feed Cleaning up your Google Shopping Feed Critical thinking needed for high-level strategy for Shopping Importance of mobile bid adjustments Differen...
42: Interview w/ ShipHero CEO Aaron Rubin
August 20, 2020 10:53 - 40 minutes - 37 MBAaron Rubin, the Founder and CEO at ShipHero is our guest for episode 42. ShipHero offers Flexible fulfillment & software built for ecommerce. They work with eCommerce companies like DressBarn and the Dallas Mavericks. During episode 42, Aaron talked about how he got into the eCommerce space with his martial arts company, Zengu. He also discusses how the idea for ShipHero came about, the future of eCommerce, his move into a 150,000 square foot warehouse and much more!
41: Great PPC Advertising Copy
August 13, 2020 12:01 - 27 minutes - 61.8 MBIn episode 40, we talked about driving traffic to your website. A lot of what we hit on was paid ads (Google/Bing and FB/Instagram). In Podcast Episode 41, we’re going to talk about how to make sure your advertising copy is great. Jason and Stefanie discuss how important advertising copy is and how it's helped both of their companies, The Media Captain and DermWarehouse. We first dive into the foundation of a Google PPC advertisement so you understand the structure: What does a Google a...
40: Driving Traffic To Your Site
August 08, 2020 01:47 - 31 minutes - 72.3 MBDriving traffic to your site is one of the most critical components if you are looking grow your business. The Media Captain helps brands come up with strategies to drive qualified traffic from the right channels. This is how DermWarehouse has grown from 0 customers to nearly 100,000 in less than 5-years. In episode 40, Jason and Stefanie talk about traffic driving tactics to help out your business. We hone in on SEO, PPC, Shopping and Social. We then discuss ways to convert your site vi...
39: Email Automation & Shopping Cart Abandonment for eCommerce
July 29, 2020 23:16 - 20 minutes - 46.8 MBIn episode 39, Stefanie and Jason discuss the importance of capturing email addresses and why it's critical for eCommerce companies. Below is an outline that we used for our Podcast on email automation and shopping cart abandonment for eCommerce. Important Resources referenced in podcast: Klaviyo MailChimp Constant Contact Sumo Email Capture Email Marketing ROI Stats Importance of Collecting Email Addresses: Being able to capture email addresses on eCommerce site (or any site) i...
38: Your Blog - Laying the Right Foundation
July 16, 2020 00:48 - 26 minutes - 60.4 MBYour blog can be a key element to your websites overall online marketing success, The issue is that most businesses don't fully understand how to utilize their blog. In episode 38, Jason and Stefanie share best practices for laying the proper foundation along with coming up with a successful blogging strategy for your business. Why Blogging is Important: Will bring new traffic to your website and can help generate new business If you provide great content, other authoritative sources ca...
37: State of our Businesses 4 Months Into COVID-19
July 09, 2020 02:03 - 25 minutes - 57.8 MBWe've been on a hiatus since the start of COVID-19 but we're back and better than ever for episode 37! Stefanie and Jason do a deep dive into the state of our two businesses, The Media Captain and DermWarehouse. We've seen crazy growth on the eCommerce side with business doubling. Topics covered on the eCommerce side include the following: How'd we scale? What'd we do from a staffing perspective? Why'd we at first scale back on advertising only later to pivot our positioning? What ...
36: Staying Positive During Tough Times in Digital
March 21, 2020 23:57 - 14 minutes - 13.7 MBIn episode 36, Jason Parks of The Media Captain talks about remaining optimistic and positive during tough times. If you look at the bigger picture, there's a lot of upside on the digital marketing side for businesses and Jason discusses this in Episode 36.
35: Tough Times Ahead (Coronavirus Special)
March 16, 2020 00:16 - 17 minutes - 38.6 MBThere are going to be challenging times ahead of us with the impact Coronavirus is having on our economy. How is your business going to adapt? What are marketing tactics you can take if you have to cut advertising budget? Jason Parks goes over all of this in episode 35.
34: Behind the Scenes of an eCommerce Operation
January 05, 2020 15:01 - 23 minutes - 53.9 MBIn episode 34, Stefanie and Jason talk about what goes on behind the scenes of an eCommerce operation. Stefanie leads the way in discussing how DermWarehouse grew from an operation with 0 customers upon launch in 2016 to over 50,000 customers by the end of 2019. If you are looking to launch an eCommerce operation or take your eCommerce shop to the next level, this will be a great episode for you! Below is the outline we tried to follow during the podcast! Packing and shipping Timeliness ...
33: How to Formulate an Advertising Strategy
January 01, 2020 17:01 - 19 minutes - 18 MBIn episode 33, Jason and Stefanie discuss how you should formulate an advertising strategy for your business. From how much money you invest to selecting the right channels. Jason and Stefanie cover how they went about advertising for their eCommerce company, DermWarehouse, along with the tactics they use for the clients they represent on the agency side.
32: 15 Tools for Your Biz
December 14, 2019 12:00 - 19 minutes - 45.5 MBIn episode 32, Jason and Stefanie talk about the 15 most important tools used to run their businesses. From accounting to project management to analytics, the brother and sister duo cover it all. Below is their list: Monday.com SEMRush Google Sheets/Google Docs QuickBooks Calendly DocuSign ShipStation Finale MailChimp Mozeo Google Analytics Screaming Frog HubSpot Sumo LiveChat
31: Biz Owner Mindset
December 07, 2019 12:39 - 21 minutes - 49.3 MBIn Episode 31, Jason and Stefanie talk about the mindset needed when starting a business. You should not be thinking about making a quick buck in the first couple of months. A long term mindset is needed for optimal results for your business. Jason and Stefanie share their experiences through The Media Captain and DermWarehouse.
30: How I (Jason) Got Into SEO Industry
October 07, 2019 10:49 - 15 minutes - 14.7 MBIn Episode 30, Jason talks about how he got into the SEO industry. He's been in the industry for nearly a decade now but he was thrown into the fire at a young age. He talks about this experience.
29: Perfecting Your Blog Stratgy
September 29, 2019 21:12 - 19 minutes - 43.1 MBJason and Stefanie discuss how you can perfect a blog strategy for your business. In the outline below, we've included links to all blogs and resources referenced in Podcast #29. Create a 12-month calendar Determine whether you’re a national or local player (even if local, you can get backlinks if you rank at national level) To find topics, you can look in Google Ads Keyword Planner (free tool) and look at Moz Keyword explorer and Google related search terms Examples of The Media Capta...
28 - Spy on Your Competitors
September 08, 2019 23:00 - 21 minutes - 38.4 MBJason and Stefanie discuss how to spy on your competitors for Google SEO, Google PPC, and Social Media. These tactics can help improve your organic ranking, PPC visibility, and social performance.
27 - How to Build a Brand from Scratch
September 01, 2019 23:00 - 24 minutes - 43.6 MBJason and Stefanie talk about how they built up their three brands. More recently, they started Park Perfection, their own private-label skin care line. The brother-sister duo do a deep-dive into all the steps needed to start a brand.
26: Recurring Revenue For Your Business
August 25, 2019 21:55 - 18 minutes - 42.1 MBJason and Stefanie discuss how each of their businesses (Media Captain and DermWarehouse) benefit from a recurring revenue model. This episode will get you thinking about how to grow revenue for your business by tapping into your existing customer base.
25: What is E-A-T? Important for SEO!
August 18, 2019 13:45 - 19 minutes - 43.5 MBJason Parks of The Media Captain discusses E-A-T and the importance this plays in the SEO space. E-A-T in SEO stands for Expertise, Authoritativeness and Trustworthiness. If you are unfamiliar with E-A-T, this podcast will get you thinking differently about how you write content for your site and the importance of linking up with other sites.
24: eCommerce Strategy
July 17, 2019 23:40 - 20 minutes - 9.8 MBJason talks about how to pick the right channels for your eCommerce strategy. You should be able to determine if Facebook, Instagram, Google or YouTube work best for your business. He also dives into the importance of a good site and tracking all data.
23: Google My Business & Local Directories
June 30, 2019 22:40 - 20 minutes - 27.7 MBJason Parks discusses the importance of Google My Business and local directories. With the advancement of mobile search and an uptick in "near me" searches, it's more important than ever to populate prominently in the maps on Google. Jason walks you through the important first steps of getting listed on Google My Business and what's next after that.
22: Thick Skin Needed When Owning a Biz
May 19, 2019 13:40 - 20 minutes - 28.4 MBIn Episode 22, Jason and Stefanie talk about needing to have thick skin when owning a business or working in marketing. Business is fast paced and clients and customers want results instantly. Jason and Stef discuss how they deal with rejection and defeat on a daily basis and how you can strengthen your business by learning from your mistakes.
21: Bidding for Profitability
May 12, 2019 20:47 - 20 minutes - 40.1 MBWe discuss the importance of bidding on profitable keywords for your services and products. We primarily cover profitable bidding on the Google PPC and Google Shopping side of things. We also dive into the importance of proper bidding on Facebook and Google SEO. The key takeaway from this podcast is to make sure your profitable services or products are getting the attention they deserve with your digital marketing strategy.
20: Time Management for Entrepreneurs and Business Owners
March 17, 2019 18:06 - 21 minutes - 48.6 MBJason and Stefanie discuss the importance of time management when running a business. They go over the hours they work each week and how to improve processes to get better use of time.
19: Venting About Entrepreneurship
March 06, 2019 00:00 - 19 minutes - 43.8 MBIn this podcast, Stefanie and Jason vent about entrepreneurship. While the photos on Instagram may glorify entrepreneurship, there is a lot that goes on behind the scenes that the non-business owner isn't aware of. From working long hours to constantly thinking about the business, there is a lot to juggle between your business and life. Jason and Stef dive into this more in-depth in Episode 19.
18: Google PPC vs. SEO
February 26, 2019 23:12 - 19 minutes - 44.5 MBStefanie and Jason dive into the big difference between Google PPC vs. SEO. Does PPC actually work? Where should I invest my time and when? We answer these questions and discuss how we've grown our businesses (Media Captain and DermWarehouse) using the beast that is Google!
17: Proper Tracking for Paid Advertising
February 10, 2019 18:52 - 15 minutes - 34.7 MBIn Episode 17, Stefanie Parks and Jason Parks dive into the topic of properly tracking your conversions from your paid ad campaigns. Whether you have an eCommerce, B2B or B2C business, Jason and Stef will walk you through the first steps you have to take to ensure you are tracking properly. Without the right tracking in place, it'll be hard to make proper adjustments needed to get your best results.
16: Importance of Up Front Strategy
February 02, 2019 12:10 - 20 minutes - 46.3 MBDo you have the right up front strategy for your businesses digital marketing? If your foundation is not set-up well, you can be wasting time and money, which will set your business back. In episode 16, Jason Parks of The Media Captain gives examples of how the wrong foundation can cost you big time. He dives into Facebook versus Google Advertising along with PPC and web design mistakes.
15: Search Terms on Google are VERY IMPORTANT
January 19, 2019 17:55 - 16 minutes - 36.9 MBWe dive into one of the most important topics yet - Search Terms within Google Ads. If your business is investing money into Google PPC, you need to be aware of the search terms coming through, which is what people are actually typing into Google to see your ads. Search terms are the first component we look at for new client accounts at The Media Captain. It's such a strong indicator of the success of a campaign so make sure you are constantly monitoring this and adding negative keywords bas...
14 - What is Retargeting?
December 22, 2018 14:20 - 18 minutes - 42 MBIn episode 14, Stefanie and Jason talk about retargeting and how this form of advertising (where ads follow you) can have one of the best return on investments for your business. If you've been to a retailer's website and then go to Facebook and see the same pair of jeans following you around it's not magic, there is a science behind it and we dive into that in episode 14!
13: Social Media Lead Generation Campaign on Facebook & Instagram
December 16, 2018 15:36 - 19 minutes - 27.9 MBJason dives into lead generation campaigns on Facebook and Instagram. There is a common mistake Jason sees amongst business owners when it comes to their social media marketing strategy and that is impatience. Jason will discuss how introducing people to your brand via lead generation campaign and getting prospects into your email marketing funnel can help you generate a long term ROI.
12 - Digital Wallet for eCommerce
November 28, 2018 23:54 - 23 minutes - 21.3 MBLearn what a digital wallet is and why it is crucial for your eCommerce business. A digital wallet can lead to a major uptick in your eCommerce conversion rate!
11: New Google Ads is LEGIT
September 18, 2018 23:43 - 20 minutes - 44.5 MBWe dive into the best features of the new Google Ads interface and the most overrated feature of Google Ads right now.