43: Google Shopping Gold

Media Captain Digital Marketing Podcast

English - September 09, 2020 23:44 - 30 minutes - 70.1 MB - ★★★★★ - 25 ratings
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Previous Episode: 42: Interview w/ ShipHero CEO Aaron Rubin

Next Episode: 44: 10 Rapid Fire Questions

In episode 43, Jason and Stefanie hit on everything and anything Google Shopping.

What differentiates Google Shopping from PPC and other marketing channels.
The value of Search Terms within Google Shopping
How DermWarehouse leverages Google Shopping
How ParkPerfection leverages Google Shopping
Understanding your Google Shopping Feed
Cleaning up your Google Shopping Feed
Critical thinking needed for high-level strategy for Shopping
Importance of mobile bid adjustments
Different types of bidding (Manual CPC, Max Clicks, Target ROAS, etc)