29: Perfecting Your Blog Stratgy

Jason and Stefanie discuss how you can perfect a blog strategy for your business.  In the outline below, we've included links to all blogs and resources referenced in Podcast #29. 

Create a 12-month calendar
Determine whether you’re a national or local player (even if local, you can get backlinks if you rank at national level)
To find topics, you can look in Google Ads Keyword Planner (free tool) and look at Moz Keyword explorer and Google related search terms
Examples of The Media Captain: Opening Up a Second Location on GMB & Video Verification for Google My Business 
Examples of DermWarehouse: Is TNS Essential Serum worth the price? 

Stats Courtesy of GetCodeless.com. 

The average blog post takes 3 hours 16 minutes to write
On average, companies with blogs produce 67% more leads per month than those without