Measured Response, by Research Wonks
4 episodes - English - Latest episode: almost 3 years ago -A business show about advertising and media, with a focus on research, measurement and audience insights. Hosts Rick Bruner and Stefan Tornquist interview guests about life after cookies, the future of TV, reach vs. frequency, Bayesian vs. Frequentists, and so much more.
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Episodes
Measured Response, Ep 4: Omnicom's Cassard, Spotify's Gibs, Instacart's Tsemekhman
October 02, 2021 04:00 - 38 minutes - 39.4 MB"The half hour that's not wasted." In this podcast series about advertising measurement, Episode 4 focuses on Brand Strategies. Host Rick Bruner is joined by another great panel of experts: * Renee Cassard, Chief Research Officer, Omnicom Media Group * Vadim Tsemekhman, Director of Ad Products, Instacart * Jon Gibs, Global Director and Principle Data Scientist: Audience, Research & Measurement, Spotify Our esteemed panel discusses how brand strategies, tactics, and measurement mechanis...
Measured Response, Ep 3: Forrester's VanBoskirk, GroupM's Wieser, Wpromote's Mothner
April 23, 2021 04:00 - 42 minutes - 36 MB"The half hour that's not wasted." (43 minutes, in this case) This podcast series about advertising measurement focuses Episode 3 on Ad Planning Post-Pandemic. Host Rick Bruner, longtime advertising analyst, is joined by friends old and new: Shar VanBoskirk, VP & Principal Analyst, Forrester Research (guest co-host) Brian Wieser, Global President of Business Intelligence, GroupM Michael Mothner, Founder & CEO, Wpromote Our expert panelists discuss what the rollercoaster of the adv...
Measured Response, by Research Wonks, Episode 2, with guests from Nielsen and Analytic Partners
March 10, 2021 05:00 - 36 minutes - 37.3 MB"The Half That's Not Wasted" This month, hosts Rick Bruner and Stefan Tornquist interview the Chief Research Officer of Nielsen Company, Mainak Mazumdar, and founder and CEO of the prominent marketing ROI company Analytic Partners, Nancy Smith. In a wide-ranging conversation, setting the broader agenda for this podcast series, we talk about the number of trends roiling advertising & media measurement presently, including the emerging third generation of ad-tech, the sunset of cookies, the ...
Measured Response, by Research Wonks: Episode 1: Chat with Ari Paparo, CEO of Beeswax
February 15, 2021 15:00 - 22 minutes - 22 MBRick Bruner & Stefan Tornquist host this video podcast focused on media, marketing and advertising research, measurement and technology. Ari Paparo, CEO of Beeswax, a leading ad-tech company, is their first guest, speaking about his entrepreneur's journey, NYC, the future for TV and digital media, and his reflections on the "dead pool" of ad-tech after cookies go away. Marc Goldberg, CRO of Method Media Intelligence, the episode sponsor, also stops by for a conversation about audience val...