Measured Response, Ep 4: Omnicom's Cassard, Spotify's Gibs, Instacart's Tsemekhman
Measured Response, by Research Wonks
English - October 02, 2021 04:00 - 38 minutes - 39.4 MBMarketing Business Technology media advertising analytics data science market research return on investment roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
"The half hour that's not wasted."
In this podcast series about advertising measurement, Episode 4 focuses on Brand Strategies.
Host Rick Bruner is joined by another great panel of experts:
* Renee Cassard, Chief Research Officer, Omnicom Media Group
* Vadim Tsemekhman, Director of Ad Products, Instacart
* Jon Gibs, Global Director and Principle Data Scientist: Audience, Research & Measurement, Spotify
Our esteemed panel discusses how brand strategies, tactics, and measurement mechanisms are changing during the Great Transformation of advertising targeting and measurement (i.e. the wake of Apple ad blocking and Google's cookie-demise countdown). Podcasts, puppies, and the perennial brand-vs-direct-response divide among marketers are some of the topics we touch on this time.
Ken Archer, SVP of Product at Upwave, a specialist vendor in brand measurement, and the sponsor of this episode of the podcast, joins the panel at the end to ruminate on what's to come in a 5+ year time frame for digital measurement.