Measured Response, by Research Wonks artwork

Measured Response, by Research Wonks: Episode 1: Chat with Ari Paparo, CEO of Beeswax

Measured Response, by Research Wonks

English - February 15, 2021 15:00 - 22 minutes - 22 MB
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Next Episode: Measured Response, by Research Wonks, Episode 2, with guests from Nielsen and Analytic Partners

Rick Bruner & Stefan Tornquist host this video podcast focused on media, marketing and advertising research, measurement and technology.

Ari Paparo, CEO of Beeswax, a leading ad-tech company, is their first guest, speaking about his entrepreneur's journey, NYC, the future for TV and digital media, and his reflections on the "dead pool" of ad-tech after cookies go away.

Marc Goldberg, CRO of Method Media Intelligence, the episode sponsor, also stops by for a conversation about audience validation, supply chain optimization and algorithmic bidding.