Meaningful Content Mixer
32 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 2 ratingsHow can you create more meaningful content? Bonnie and Sara explore strategies and seek inspiration for content creators, because we’re experienced enough to know how much we don't know yet. Unscripted conversations highlight new perspectives and different ways to co-create content that's best for your customers.
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Episodes
Customer Experience in the Real World
April 30, 2021 15:00 - 25 minutes - 17.7 MBWe talk with Alan Porter about customer experience insights inspired by everyday life. We also chat about his new book, CX Trinity: Customers, Content, and Context. https://www.linkedin.com/in/alanjporter/ https://www.amazon.com/CX-Trinity-Customers-Observations-Experience/dp/1937434745
Retro: Customer Success Content
March 31, 2021 16:00 - 15 minutes - 10.4 MBToday, we’re doing a retrospective of our last episode, when we talked with Kelly Murray and Matt Seaman about Customer Success content and what Knowledge-Centered Success looks like. We share our top takeaways and examples of how we can approach this type of content to add more value for customers. A List of Content Disciplines: https://www.meaningfulcontent.io/blog/list-of-content-disciplines Intertwingled: Information Changes Everything: https://www.goodreads.com/book/show/22931460-i...
Customer Success Content
March 17, 2021 19:00 - 28 minutes - 19.9 MBHow can Knowledge Centered Service become Knowledge Centered Success? We talk with Kelly Murray and Matt Seaman of the Consortium for Service Innovation about content opportunities for Customer Success. Kelly, Chief Engagement Officer, focuses on member experience, content management, and deliverables, while also looking after the Consortium’s technology. She has previous experience in hospitality sales, operations, and technology. Matt, Executive Director, is focused on the intersection o...
Retro: User Voice and Customer Perspective
February 26, 2021 17:00 - 16 minutes - 11.1 MBWe’re doing a retrospective of our last episode, when we talked with Melida Belcher about applying customer perspective. We share our top takeaways, including how to capture VOC and how we want to evolve content style guides. Previous episode: https://www.meaningfulcontent.io/blog/user-voice-and-customer-perspective Carbon Design System: https://www.carbondesignsystem.com/
User Voice and Customer Perspective
February 08, 2021 07:00 - 24 minutes - 17 MBWe talk with Melinda Belcher about researching and applying customer perspective. Melinda is the Senior Director of Digital Experience at Mastercard and founder of a UX Content Design meetup in New York City. Melinda shares her experience with digital content design and strategy and how it has evolved over time. She gives tips on how to enable internal teams to create content and align on the voice of the customer. Thanks for tuning in to the Meaningful Content Mixer. If you're inspired to...
Retro: The Last Mile of Content
January 27, 2021 05:00 - 17 minutes - 11.8 MBToday, we’re doing a retrospective of our last episode, when we talked with Aaron Fulkerson about success content. We share our top takeaways and examples of how different companies approach this type of content to add more value for their customers. Show Note Links Previous Episode: https://www.meaningfulcontent.io/blog/the-last-mile-of-content Watch this episode on YouTube: https://youtu.be/q-QEClLkFnU Examples we discussed: https://www.techsmith.com/blog/process-documentation/ ht...
The Last Mile of Content
January 13, 2021 16:00 - 21 minutes - 14.9 MBWe talk with Aaron Fulkerson about success content. Aaron is a product leader and co-founder of an enterprise software company. Aaron shares his experience with the evolution of content and how the last mile concept is a critical but often overlooked part of a successful content strategy. Thanks for tuning in to the Meaningful Content Mixer. If you're inspired to leave a review or share this episode with others, we'd appreciate it! Next episode, we'll review our top takeaways from talking...
Bonus! Inspiration from 10 Content Professionals
December 28, 2020 20:00 - 9 minutes - 6.9 MBGet inspired by 10 content professionals who share where they find inspiration.
That’s a Wrap! Reflect on Themes and Takeaways from Season 1
November 01, 2020 19:00 - 25 minutes - 17.4 MBEpisode 13: We wrap season 1 of the Meaningful Content Mixer and reflect on some of our biggest takeaways and how we are applying what we learned. We also share what our experience has been like creating a podcast for the first time and what you can expect in season 2.. Episode Links https://www.meaningfulcontent.io/podcast
It’s Not You, It’s Them - Public Speaking Anxiety and Meaningful Presentations
October 27, 2020 05:00 - 29 minutes - 20 MBWe talk about overcoming public speaking anxiety and why it’s worth the effort. We also share tips on how to create presentations that are meaningful to your audience. Key things to consider for a meaningful presentation: Why are they even attending your presentation? What can they learn? What can they do with it? The secret to overcome fear of public speaking: Practice Practice Practice What are your favorite presentation tips? Please share in the comments at https://www.meaningful...
It’s Not You, It’s Them - Overcome Public Speaking Anxiety and Give Meaningful Presentations
October 27, 2020 05:00 - 29 minutes - 20 MBWe talk about overcoming public speaking anxiety and why it’s worth the effort. We also share tips on how to create presentations that are meaningful to your audience. Key things to consider for a meaningful presentation: Why are they even attending your presentation? What can they learn? What can they do with it? The secret to overcome fear of public speaking: Practice Practice Practice What are your favorite presentation tips? Please share in the comments at https://www.meaningful...
How to use Internal Knowledge as Fuel for External Content
October 20, 2020 02:00 - 30 minutes - 21.2 MBLibby Healy talks about how to turn internal knowledge into the fuel that drives customer value realization. We all have so many important pieces to this puzzle. How can we bring everyone together to start conceptualizing knowledge as a service for our clients? How do we create a holistic service that stays with our clients throughout their entire lifecycle with us? And how do we all learn from each other to make this knowledge really powerful? Our content will just get so much better, the...
Internal Knowledge is Fuel for External Content
October 20, 2020 02:00 - 30 minutes - 21.2 MBLibby Healy talks about how to turn internal knowledge into the fuel that drives customer value realization. We all have so many important pieces to this puzzle. How can we bring everyone together to start conceptualizing knowledge as a service for our clients? How do we create a holistic service that stays with our clients throughout their entire lifecycle with us? And how do we all learn from each other to make this knowledge really powerful? Our content will just get so much better, the...
Feedback Loops: Stories they Tell Us (and Why We Should Listen)
October 13, 2020 20:00 - 30 minutes - 20.8 MBJenny West talks with us about the importance of feedback loops and how to engage with your audience to get the best feedback. Jenny is a Content Strategist and Training Development Manager for Nike, where she works alongside a dozen teams to find ways to bring compelling content to life in training, presentations, and communications on a variety of platforms. She’s worked in a variety of disciplines, but always seems to find a way to add content creation and problem solving to her job descr...
Stories They Tell Us: Why and How to Encourage Feedback
October 13, 2020 20:00 - 30 minutes - 20.8 MBJenny West talks with us about the importance of feedback loops and how to engage with your audience to get the best feedback. Jenny is a Content Strategist and Training Development Manager for Nike, where she works alongside a dozen teams to find ways to bring compelling content to life in training, presentations, and communications on a variety of platforms. She’s worked in a variety of disciplines, but always seems to find a way to add content creation and problem solving to her job descr...
Adapt Your Content Style for Varying Audiences
October 07, 2020 03:00 - 32 minutes - 22.1 MBMartin Ceisel shares insights about his transition to freelance writing and tactics to quickly adapt writing for various clients. Martin is an experienced copywriter and content marketing expert who has worked for global software companies and is now a full time freelance copywriter. Episode Links annhandley.com/everybodywrites amazon.com/Style-Lessons-Clarity-Grace-11th/dp/0321898680 ahrefs.com/academy/blogging-for-business www.copymartin.com upwork.com/fl/martinceisel
Adapting Your Content Style to Meet Varying Audience Needs
October 07, 2020 03:00 - 32 minutes - 22.1 MBMartin Ceisel shares insights about his transition to freelance writing and tactics to quickly adapt writing for various clients. Martin is an experienced copywriter and content marketing expert who has worked for global software companies and is now a full time freelance copywriter. Episode Links annhandley.com/everybodywrites amazon.com/Style-Lessons-Clarity-Grace-11th/dp/0321898680 ahrefs.com/academy/blogging-for-business www.copymartin.com upwork.com/fl/martinceisel
Enabling Buyers in the Age of Information Overload
September 29, 2020 19:00 - 35 minutes - 24.4 MBWe explore how to enable buyers with the information they need to make the right buying decision.
Enable Buyers in the Age of Information Overload
September 29, 2020 19:00 - 35 minutes - 24.4 MBWe explore how to enable buyers with the information they need to make the right buying decision.
SEO Fundamentals for Content Professionals
September 23, 2020 01:00 - 22 minutes - 15.7 MBSEO considerations may impact your content more than you think, which is why even non-SEO experts need to have a basic understanding. We explore three themes of SEO: Visibility, Relevance, and Authority and how content professionals should be empowered within SEO strategy.
What Content Professionals Should Know About SEO
September 23, 2020 01:00 - 22 minutes - 15.7 MBSEO considerations may impact your content more than you think, which is why even non-SEO experts need to have a basic understanding. We explore three themes of SEO: Visibility, Relevance, and Authority and how content professionals should be empowered within SEO strategy.
Why Strengthen Connections Between Academia and Industry?
September 15, 2020 19:00 - 30 minutes - 20.8 MBLiz Fraley and Janice Summers, experts in structured authoring and creators of Room 42, share with us about how their latest project creates space for academics and practitioners to gain insights from each other and why getting out of your comfort zone leads to more meaningful content.
Connections Between Academia and Industry
September 15, 2020 19:00 - 30 minutes - 20.8 MBLiz Fraley and Janice Summers, experts in structured authoring and creators of Room 42, share with us about how their latest project creates space for academics and practitioners to gain insights from each other and why getting out of your comfort zone leads to more meaningful content.
The Evolution of Gaming Content is Human
September 09, 2020 03:00 - 37 minutes - 26.1 MBIn today’s episode, we meet with Alex Pinnon to discuss connections between literary themes and gaming, and how the human experience takes the center-stage for great content.
Evolution of Gaming Content: What Content Professionals Can Learn From Gamers
September 09, 2020 03:00 - 37 minutes - 26.1 MBIn today’s episode, we meet with Alex Pinnon to discuss connections between literary themes and gaming, and how the human experience takes the center-stage for great content.
Guided Content Journeys Keep Customers Engaged
September 02, 2020 05:00 - 24 minutes - 17.1 MBTruly engaging with your customers means creating content that goes beyond one interaction. Using an example of a recent project where he saw more engagement than ever before, Ari Hoffman takes us through the benefits of creating content journeys over collision content, and why it's necessary to enable customers to choose their own adventure.
Using Guided Content Journeys to Keep Customers Engaged
September 02, 2020 05:00 - 24 minutes - 17.1 MBTruly engaging with your customers means creating content that goes beyond one interaction. Using an example of a recent project where he saw more engagement than ever before, Ari Hoffman takes us through the benefits of creating content journeys over collision content, and why it's necessary to enable customers to choose their own adventure.
Emotion-Driven Content and How Nike Gets it Right
August 25, 2020 19:00 - 22 minutes - 15.8 MBPeople make decisions based on emotion, which is why emotion-driven content has been embedded in marketing and advertising for years. With the success of Nike's most recent viral ad, You Can't Stop Us, we wanted to understand what made this successful and what we can apply to our own areas of content.
Exploring Emotion-Driven Content and How Nike Gets it Right
August 25, 2020 19:00 - 22 minutes - 15.8 MBPeople make decisions based on emotion, which is why emotion-driven content has been embedded in marketing and advertising for years. With the success of Nike's most recent viral ad, You Can't Stop Us, we wanted to understand what made this successful and what we can apply to our own areas of content.
6 Principles of Analytical Design
August 19, 2020 03:00 - 36 minutes - 24.9 MBThis episode explores the six principles of analytical design, as described by Edward Tufte, and how to apply them to content. Resources mentioned in this episode: Edward Tufte tips for successful presentations: https://www.edwardtufte.com/tufte/advocate_flatland2 Edward Tufte Seminar: https://www.edwardtufte.com/tufte/courses Edward Tufte Sculpture: https://www.edwardtufte.com/tufte/sculpture
Welcome to the Meaningful Content Mixer
August 12, 2020 02:00 - 13 minutes - 9.3 MBMeet Bonnie and Sara—two content professionals dedicated to connecting the dots between content disciplines.
Meet Meaningful Content
August 11, 2020 21:00 - 1 minute - 1.31 MBWe invite you to share what interests or challenges you as a content professional. Connect with us to get involved! Follow or subscribe to stay in touch as we explore how to create more meaningful content. LinkedIn | Twitter | YouTube | Instagram | Facebook