Using Guided Content Journeys to Keep Customers Engaged
Meaningful Content Mixer
English - September 02, 2020 05:00 - 24 minutes - 17.1 MB - ★★★★★ - 2 ratingsCareers Business content strategy content marketing collaboration professional development customer success customer experience feedback career writing content design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Emotion-Driven Content and How Nike Gets it Right
Truly engaging with your customers means creating content that goes beyond one interaction. Using an example of a recent project where he saw more engagement than ever before, Ari Hoffman takes us through the benefits of creating content journeys over collision content, and why it's necessary to enable customers to choose their own adventure.