OGBFF Founders, Lauren Schiller & Angela Ruis, On Building A Brand Centered Around Friendship And How To Design Clothing When Trends Are Ever Changing

#MAYFAIRWORLD

English - March 10, 2022 10:00 - 28 minutes - 52.4 MB - ★★★★★ - 70 ratings
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Previous Episode: 40. How To Build Your Portfolio And Get Your Start In Social Media With Our Social Team, Mairenn & Andrea

Next Episode: Valuing People And Purpose Over Products And Profit w/ Global Communications Manager of Nike’s Jordan Brand, Sam Baker

Today, I’m joined by the duo behind OGBFF, Lauren Schiller & Angela Ruis. Lauren and Angela share how they launched their brand in 2020 and have grown exponentially since then. They share the stories behind some of their most iconic drops, how they’ve navigated the fashion industry, their nostalgia for the early 2000s, and what’s next for OGBFF. Listen in to hear how these Instagram-turned-real-life BFFs turned a thrifted t-shirt with a custom graphic printed on it into a whole trend and where they’re going from here.

Today, Lauren, Angela and I talk about:

How Lauren and Angela came together to start OGBFF Where the name OGBFF came from The office dynamics of a DIY fashion brand Plans for category expansion Lauren and Angela’s advice for how to get your creative idea out there Where they draw inspiration from Tips for keeping marketing organic, but powerful

“I think what's way more important than having consistent views is having consistent content that you want to be making.” #MAYFAIRWORLD

**GIVEAWAY** You could win a Mayfair Set & OGBFF Baby Tee! Here’s how:

Follow @themayfairgroup and @ogbff on Instagram, Like and save the post (P.S. it’s a reel!) Tag your BFF in the comments Leave a podcast review on Apple Podcasts for an extra entry The winner will be chosen on [3/14]!

Get In Touch With Angela and Lauren

Follow OGBFF on Instagram HERE

Follow Angela on Instagram HERE

Follow Lauren on Instagram HERE

Shop OGBFF HERE

MERCH:

We are offering 20% off with the code MAYFAIRWORLD. Shop our latest drop HERE.

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This podcast is produced by Nikki Butler Media