Masters in Fitness Business Podcast
162 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 12 ratingsDesigned for trainers who want to or are making the leap to studio ownership. Interviews with successful studio owners discussing what produces success and failure. How to make money in the business of fitness.
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Episodes
62-Why is Selling Memberships So Hard-Erik Charles Russell
October 15, 2019 02:31 - 1 hour - 95.3 MBErik Charles Russell has nerded out on the Gym Membership Sales process and distilled it down to 5 repeatable steps that anyone can use to increase their closing rate. He has literally written the book on the "The Art of Membership Sales". He is a high energy, knowledgeable and entertaining guest on the podcast
61 Blue Print for an On-Line Business-Evan Levy
October 01, 2019 04:42 - 1 hour - 69.6 MBEvan Levy has worked as a strength and conditioning coach with Mike Boyle, Mark Verstegen , Nelson Ayotte, The St Louis Blues Organization, Hungarian National Team and many NHL players. He decided to build and launch an on-line business from scratch. He lays out the blueprint for his on-line model so that you can do it too. If you would like to launch an on-line business, either as a main or alternative stream of revenue, then you will want to listen to this podcast.
60- If You Have a Tool, Use It- with Freddie Fenton
September 17, 2019 01:51 - 1 hour - 79.9 MBFitness Business owners strengths are usually in the gym, training. So it can be easy to fall into the trap of thinking I'll get this software to run my business only to find out it doesn't solve all of your business problems. You have to learn how to run your business and the software can "help" you with that.
59-Are you Making Fitness Harder to Sell? Rick Mayo, John Farkas
August 28, 2019 14:21 - 1 hour - 87 MBEveryone wants to be healthy and fit, but the majority of the population dislikes everything that goes with it. This is why selling fitness is hard and we make it harder to sell because we emphasize the process and not the product. I sit down with Rick Mayo and John Farkas and discuss this, customer experience and where you need to position yourself to be successful in fitness in the coming years.
58- Have you Had Your Most Successful Failure Yet? How do you Know? Rick Mayo
August 13, 2019 01:34 - 1 hour - 94.2 MBAre you resilient enough to take a devastating event in your business and turn it into one of your greatest successes? Rick Mayo did just that. His business went from $83,000 to $12,000 per month in gross revenue nearly costing him his business. Today he operates one of the most successful privately held Fitness Licensing and soon to be Franchise models in the industry. He couldn't have done it without that initial devastating loss. Tune in to find out how he did it and continues to grow his...
57-Are you Building a Team for Success or trying to do it all yourself?-Jamie Zubia
July 30, 2019 01:38 - 1 hour - 81.5 MBAre you working yourself to death in your business because you feel like you have to do everything? You don't! Start building a team around you that will create success for everyone on your team. Jamie Zubia has built teams for success in over a half a dozen countries. He shares his fundamental steps to building a team built for success in this episode.
56-How to Stick with What Works-Ryan Obernesser
July 16, 2019 02:18 - 57 minutes - 66.4 MBRun one offer or program that is successful instead of trying various ones that produce mediocre results. Ryan has tailored his specialty programs and challenges down to the last detail. They generate 10 to 15 thousand dollars of revenue every 6 weeks over and above his membership EFT. We dive into the details of what makes a successful program and how to implement it in this episode.
Do you need more clients or more money from your clients- Ryan Obernesser
July 02, 2019 01:36 - 1 hour - 80.4 MBDo you want to increase the revenue from your existing clients by 50 / 75 or 100 percent. Ryan Obernesser has been able to do that with his multiple programs in his business. He opened his business 5 years ago with no clue how to run a business and has developed his business skill set. He says his business is not set to gross 7 figures this year.
54-Never Apologize for Making Money-Frank Nash the O.G.
June 18, 2019 01:51 - 1 hour - 89.9 MBAre you or staff afraid to ask for the sale? Is your brand appealing to your audience? Are you training your staff correctly? Are you doing the one thing that will make you stand apart from the crowd? Are your systems making or losing you money? Frank Nash is a Fitness Business Rock Star who has made all these mistakes and tells you how to avoid them and recover from them. Frank's clubs look like virtual reality inside and they make money. Lots of money. He speaks all around the country...
53-Being an Amazing Trainer is not Enough. You have to know how to run a business.
June 04, 2019 11:57 - 1 hour - 73.9 MBA lot of great trainers don’t succeed or leave the industry because they lack the skill set to run a successful business. Khaled wants to help change this. He launched Rise: Fitness Business Conference with the goal of helping 10,000 trainers.
52-How to Increase Your Revenue by Making your Members Raving Fans-Don Murphy
May 21, 2019 02:25 - 1 hour - 73.9 MBAre you able to increase your prices and members at the same time? Are your clients raving fans that generate more revenue and referrals? Don Murphy has done this and shares how he did it on this episode of the podcast. Don and his wife operate two Gold's Gyms in New York. They are two of the largest and most successful Gold's Gyms.
51-Are You the Person You Need to Be to Achieve Your Goals-Dingelstad.
May 07, 2019 02:30 - 1 hour - 79.1 MBDo you have goals that you've had for a long time and not been able to reach them? Maybe you're not to person you need to be to reach your goals. Colin Dingelstad is a Transformational Coach who works with business owners to help them change habits, thought patterns and perspectives so that reaching their goals is a by product of who they are. Are you the person you need to be to reach your goals.
50-Principals of a Highly Profitable Fitness Business-Joe Meglio
April 23, 2019 12:02 - 1 hour - 92.7 MBIs bookkeeping or accounting your strength? For most of us it's not. So how do you grow a profitable business. A business that works for you and not the other way around. There is nothing more frustrating than working your ass off and having nothing to show for it. Joe Meglio breaks down the Principals of running a Highly Profitable Business. If you want to take home more of the money you're making and start putting your money to work for you then this is the episode for you.
Is Your Fitness Business Built to Grow?
April 09, 2019 13:12 - 1 hour - 80.3 MBDo you use marketing tactics or a strategy? Do you know how qualified your leads are? Do you have a system for converting leads to clients? Is your business Built to Grow. I sit down with Tim Lyons and discuss how to use your marketing as part of an overall strategy to build your business to grow. Tim Lyons runs Pulse Fitness, which grosses over 7 figures a year using Tim's marketing that he perfected with his second business, ProFit Marketing Solutions which has helped thousand of gym o...
48- A Brand New Fitness Model Concept. Is it Right for You?
March 26, 2019 13:05 - 1 hour - 86.4 MBA Brand New Fitness Model Concept. Is it Right for You? Dr Josh Satterlee saw a need in the fitness market and filled it. It allowed him to own the niche, become an expert in that area of fitness and charge premium fees for his services. He was able to stand out in a very crowded market. He now consults to help others run this model.
47 Missy Muller-What is the Future of Fitness in the Boutique Market_ Hint, It's not Fitness
March 11, 2019 22:29 - 1 hour - 69.5 MBMissy Muller had a failing business then discovered a program that not only saved her business, but allow her to start making money and may be the future of the boutique fitness market.
46-Brian Bergford- Are you Putting in the Work or looking for a Secret?
February 26, 2019 03:44 - 1 hour - 80.6 MBHow do you know your Mindset is right for optimum performance? How do you cultivate a Mindset that will allow you to be your best? Brian Bergford of Bergford Performance Systems walks you thru the step by step process to create a Mindset for Success.
45-Matthew Januszek- How to Stand Apart from Your Competition
February 11, 2019 21:38 - 1 hour - 80.2 MBMatthew Januszek runs a 33 million dollar a year Fitness Business. He shares his 4 step guide to package your business as a product instead of a commodity and stand out from your competition. We also discuss the importance of being ready to pivot for what is coming next so that you can stay ahead of the industry.
44-Aaron Manes-Is your Marketing Working? If not Why?
January 29, 2019 14:01 - 1 hour - 99.8 MBAaron ran a marketing campaign in January that netted him over 60 trial memberships and 30 new members. We discuss the keys to making his marketing effective and it may surprise you. We also talk about the impact perception to charging your clients what you're worth.
43 Joel Eshelman- Can you be Successful without a Brick and Mortar
January 14, 2019 18:26 - 1 hour - 103 MBJoel went from 5 clients to over 100 in a couple of months. He's done this with having a brick and mortar or employees. He has been able to a create a successful business without the overhead that typically comes with owning a business. Is this better than a typical brick and mortar business?
42-Colby Schreckengost- Is Bigger Better?
January 01, 2019 21:00 - 1 hour - 91.3 MBColby runs a 18,000 sq ft facility that does over $1 million in gross revenue in D.C. He's grown from $120,000 to over a million dollars in revenue in 7 years. We discuss what it takes to make the athletic training side of the business go, a new niche in kids fitness and if he had to do it all over again would he go as big as he is now.
41-Steve and Kate Hlavac - How "NOT" to Start a Fitness Business
December 17, 2018 14:29 - 1 hour - 107 MBSteve and Kate Hlavac- How "NOT" to start a Fitness Business. They started Beyond Measure Training in Chicago right out of college with very little training experience and no business or management experience. They made every mistake in the book, but were able to learn and grow from each mistake along the way. 5 years later they have a thriving training studio.
40-Chris Gilbert - The King of Guerrilla Marketing
December 04, 2018 13:47 - 1 hour - 78.4 MBChris Gilbert is the King of Guerrilla Marketing and he has to be. His Gym, C1 Fit is in a town of 28,000 people is Southern Illinois that doesn't have a strong social media presence. He has made his gym successful by being a presence in the community and optimizing his role as the Owner in his marketing and PR efforts.
39_Gerry Washack - Run The Play and Be Successful
November 19, 2018 19:11 - 1 hour - 82.4 MBGerry Washack and his brother Casey have been able to open 3 Clubs in 18 months by Running their Play. They have a formula, they stick to it and it works. Every detail matters and is a choreographed move designed to sell the brand and create a member experience that results in success. Start listening to learn the details and how you can run your play.
Kim Wagner - Does your Business have a Vision or is it Driving Blindly into the Future.
November 05, 2018 21:49 - 1 hour - 95.3 MBKim Wagner and her team at Impulse Training embody why big box gyms will never compete with Personal Training Studios. The vision, team, service and community they have built can never be duplicated in a big box facility. Kim grew up in a small Mennonite community and those values drive her business today. Prepare to be inspired to serve your clients in a way that will enrich their lives.
37 Nick Osborne- How to Survive in an Ultra Competitive Fitness Market
October 23, 2018 00:00 - 1 hour - 97.4 MBNick Osborne has 35 competitors within a 1 mile radius of his Gym. He survives by diversifying his memberships and smart internal and external marketing. He has 3 clubs in Columbus Ohio and has been in business 18 years.
36-Bruce Racine- The Art of Coaching and Being Successful in a Niche
October 07, 2018 21:53 - 1 hour - 95.8 MBBruce Racine has built a successful business with an extremely small niche in the hockey world. He has done this by perfecting the Art of coaching. Coaching his students, staff and parents. He shares how he has been successful by concentrating on his niche and coaching that goes beyond the technical aspects. Bruce won a Stanley Cup ring during his 15 year professional hockey career. He has an impressive pedigree.
35- Joel Capra- Do what you do better instead of chasing your competition
September 23, 2018 11:58 - 1 hour - 83.2 MBJoel Capra shares how chasing his competition almost drove him out of business and how he discovered the importance of staying in your lane. Doing what you do better and not chasing your competition. He also discusses the importance of finding and using a mentor and how that made his business much more successful.
34-Tim Tavender _ Paul Laslett - The importance of delivering the product you promised
September 09, 2018 18:25 - 1 hour - 79 MBPaul Laslett has 5 training studios in the England and Tim Tavender does all the marketing for the business. Their synergy has allowed them to have everything flow together smoothly from marketing to product delivery. This has allowed them to grow rapidly and be successful
33-Lisa Kuntz-How to increase your self-awareness and productivity
August 26, 2018 18:26 - 1 hour - 76 MBDo you want your team to take ownership of your business and their jobs? Do you want to increase your self-awareness and become more productive? Lisa Kuntz and MUV worked with my business, Catalyst Strength, to help us achieve these things. The information in this episode can help you do the same.
32 Tony Chemer- The power of systems and how they helped his business evolve and thrive.
August 12, 2018 17:24 - 55 minutes - 63.9 MBTony's fitness business was failing so he had to evolve to survive. The systems he put into place not only helped him to not just survive but thrive. We discuss his evolution from an old school body builder gym to a modern training studio.
31 Chuck Gonzalez- Are your loved ones getting your worst will your business gets your best.
July 30, 2018 12:01 - 1 hour - 88.3 MBDoes your family and loved ones get the worst of you while your clients and employees get the best of you? Then you may want to listen to this episode. We get real about this topic that tends to be the elephant in the room. We also discuss Marketing strategies and the importance of listening to your client's needs.
30-Bobby Hines- Are Big Box Gyms Coming After the Small Studio Market?
July 16, 2018 00:53 - 1 hour - 83.9 MBBobby Hines quickly went from 1 to 8 Anytime Fitness locations. He still owns 4 and has sold 3. How did he expand so rapidly and what lessons did he learn from his failures along the way. We discuss if the Big Box gyms are going after the Training Studio market. Should we be nervous?
29-Terry Vandermark- How to Stay Relevant in the Fitness Industry
July 01, 2018 20:23 - 1 hour - 99.2 MBTerry Vandermark was Thomas Plummer's right hand man since 1992. He discusses the 3 biggest mistakes fitness business owners make and how to build a marketing plan that will be successful for your business. He also has lots of stories from his years of working with fitness business owners and Thomas Plummer.
28 Tim Fulton- Entrepreneurial Myths that can Kill your business.
June 17, 2018 18:08 - 54 minutes - 63.5 MBTim Fulton -author of Small Business Matters- Shares about how to avoid entrepreneurial myths that can destroy your business and the best way to improve the profitability and value of your business.
27 Neal Spruce- One key change that can double your training income
June 03, 2018 15:29 - 1 hour - 77.6 MBNeal Spruce is a Fitness Industry Titan. He helped Gold's Gym grow from 1 location to over 500. He founded, built and sold Apex Nutrition and N.A.S.M. just to name a few. He describes one key change you can make to double your training income. He breaks down the systems he used to create his success so that you can use it too.
26 Billy Hofacker - Grow at the Speed of Cash
May 18, 2018 20:31 - 1 hour - 87.7 MBBilly Hofacker runs two successful fitness studios on Long Island in New York ). He credits his success to starting small and staying debt free. His focus on staying true to those principals has allowed him to grow at the speed of cash.
25_MiFB-Podcast Joe Meglio
May 07, 2018 22:09 - 1 hour - 76.6 MBJoe Meglio discusses his philosophy on why leadership is so important to a fitness business and why he has focused on improving his leadership skills to build a team and his business. Joe would say his team is his business. Joe and his team have used a structured and disciplined approach to build a successful and growing fitness business, Game Changer Strength and Performance in New Jersey. You will also find out why I think Joe is the bravest guest that has been on the podcast thus far.
Ep_24_Kerry Taylor- Are your customers your best marketing tool?
April 23, 2018 17:46 - 1 hour - 70.6 MBKerry Taylor, an ex-NFL player, runs 212 Health and Performance in Rhode Island. He utilizes his current client base, culture and customer service to make them his number one marketing tool and teaches use the value in pausing and taking stock of your success.
Ep-23- Dan Kleckner- He is growing his business by $3000 per month.
April 09, 2018 14:47 - 1 hour - 83.7 MBDan Kleckner acts on the advice of his mentors to grow his business in a structured, systematic way. He is growing Kutting Edge Fitness in Seattle WA by $3000 per month and soon to be adding a second location. The systems and structure he has put in place ensure that all efforts go in the same direction..... Growth.
Julian Cardoos -Ep 22. How to Maximize you Profit per Square Foot
March 26, 2018 12:41 - 1 hour - 80.7 MBJulian Cardoos's club generates $66,000 of revenue in less than 500 square feet of training space. He shares his unique business philosophy and model that makes this possible.
Masters in Fitness Business Podcast Kyle Watson ep 21 Enhanced customer experiences creates success.
March 10, 2018 21:35 - 1 hour - 80.9 MBKyle Watson (Ultimate Fighter season 12, UFC ) By focusing customer experience and culture he has built a successful martial arts school. He was able to buy the 10,000 sq ft building where his school is located and continues to grow.
MiFB_Ep_20_ Ryan_ Hence
February 26, 2018 23:49 - 1 hour - 69.8 MBRyan Hence runs 5 successful Amped Fitness locations in Connecticut. Opening 3 of those locations in the past year. He goes into detail on how he creates the culture and systems that are necessary to make it run at a profit.
Masters in Fitness Business Ep 19 Josef Brandenburg
February 12, 2018 00:32 - 1 hour - 86.1 MBJosef discusses if selling your business is the right exit strategy, the right way to do your accounting if you want keep the money your business makes and running a women's only fitness facility.
Ep18 Ryan Hansen- How he runs his successful On_Line coaching business
January 29, 2018 13:44 - 1 hour - 84.6 MBRyan runs a successful On-Line coaching business and talks about how he does it. It provides another revenue stream to his training business.
MiFB_EP_17_Can Big Box gyms do Small and Large group training well? John and Heather Maio
January 14, 2018 15:51 - 1 hour - 85.9 MBCan a Big Box club do Small and Large group training well? John and Heather Maio's "New York Sport and Fitness" does. Is their club the future of the club and studio industry? Find out how they are crushing it with their hybrid club.
Are you using lead capture and email to grow your business? Episode 16 Clint Howard
January 02, 2018 00:04 - 1 hour - 93.4 MBClint Howard has owned 5 franchise locations, started a boot camp that grew to almost 200 clients without marketing and now owns Tulsa Fitness Systems Listen in to learn how he uses lead capture and emails to grow his business.
MiFB_Episode_15_Rich_Mejias. He has 300 members in a 2000 sq ft club.
December 18, 2017 17:10 - 1 hour - 80.9 MBRich Mejias has 3 training studios in New Jersey with a 4th one coming in 2018. He has been able to expand so fast due to the business model he uses. His flagship store boosts 300 members in a 2000 sq ft facility.
Does your marketing make your business 7 figures per year? Tim's Pulse Fitness does using ProFit Marketing.
December 04, 2017 13:58 - 1 hour - 82.6 MBTim runs Pulse Fitness in Scottsdale AZ which grosses 7 figures a year thanks to his other company ProFit Marketing Solutions. They specialize in digital marketing for fitness businesses.
Nutrition for results and using behavioral science to build culture with Scott Schutte and Nathan Kesterson of Columbia Strength and Conditioning
November 20, 2017 14:50 - 1 hour - 101 MBMiFB Podcast- Episode 13 Scott Schütte and Nathan Kesterson Two cerebral club owners who have a unique approach to integrating nutrition with their clients that produces greater results and improved retention. They also incorporate behavioral science to build a great culture with their staff and clients. This not only improves moral and retention, but helps improve the bottom line.