Masters in Fitness Business Podcast
163 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 35 ratingsDesigned for trainers who want to or are making the leap to studio ownership. Interviews with successful studio owners discussing what produces success and failure. How to make money in the business of fitness.
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Episodes
108- Life Lessons you may benefit from with Sean Finnegan
March 16, 2021 04:00 - 55 minutes - 45 MBCancer survivor, Navy veteran, Fitness model, Inventor, Business owner, Physical Therapist, Personal Trainer. Sean Finnegan is all these things. He shares how all these experiences changed him for the better and how he was inspired to come up with his patented system for strength training anywhere and minimum equipment. He thinks it’s a model that trainers can use to set up an online training business with low upfront costs. What do you think? Key Takeaways from the episode Life les...
107- M.A.D.abolic- From one location to a franchise - Matt Cullen
March 02, 2021 05:00 - 1 hour - 70.6 MBDo you have what it takes to build a franchise? The vision, business know how, leadership skills, and rock star team? These are a good beginning but it will require you to build an entirely new skill set to build a successful fitness franchise. Matt Cullen and his partner have climbed that mountain. He shares the skill set he started with and how they acquired the skills needed to keep climbing. They have taken M.A.D.abolic from a single location to dozens of franchise locations. ...
107- M.A.D.abolic- From one location to a franchise - Brandon Cullen
March 02, 2021 05:00 - 1 hour - 70.6 MBDo you have what it takes to build a franchise? The vision, business know how, leadership skills, and rock star team? These are a good beginning but it will require you to build an entirely new skill set to build a successful fitness franchise. Brandon Cullen and his partner have climbed that mountain. He shares the skill set he started with and how they acquired the skills needed to keep climbing. They have taken M.A.D.abolic from a single location to dozens of franchise locations. ...
Ep-106-From Bad to Badass Leader
February 09, 2021 05:00 - 1 hour - 53.4 MBDo you have a high staff turn over, poor culture, unhappy employees or a poor performing team? Maybe you’re a bad leader. We’ve all been there when you start running your business it’s great when you’re a one person show. Everything seems to run smoothly. When you start adding a team the wheels can start to fall off quickly. When you have a team you have to be a leader and that requires a different skill set. Michelle shares her 12 lessons on how she went from a Bad to Badass Leader and h...
Ep104-Kicking Down Doors to New Referral Sources.
February 02, 2021 05:00 - 1 hour - 50.6 MBWe all start with one client, but how do you grow that into a business. Use your own clients as marketing machines for you. That is exactly what Joanne and Sam did and grew their PT clinic from 1 to 250 clients is a short time. They share how they did it and so much more in this episode. Key Takeaways from the episode How they go from 1 patient to over 250 Why you need to have the business in your business How to turn your clients into your own marketing machines We talk abou...
Ep105-Are we getting it all wrong in America?
February 02, 2021 05:00 - 1 hour - 67.7 MBSometimes the answer to our problems is a mind set shift or change of perspective. We try to find some answers for the US Fitness market by comparing it to some of the international markets. What the markets are getting right and wrong. Jack Thomas hosts the Fitness Business Asia podcast and owns 3 Fitness Studios in Bangkok Thailand. We sit down to have a conversation about the current state if the fitness industry and what we need to do to thrive in the current economy. We both learned...
Ep103-B to B networking. Let’s rise together
January 12, 2021 05:00 - 50 minutes - 40.7 MBBusiness to business networking can create valuable long term relationships and results, but it has to done right. Dr Donahue built his business almost exclusively on B to B networking. He shares how to do it correctly. Key Takeaways from the episode What is Dr Donahue’s criteria to working with a trainer or fitness business The three R’s The breakdown on how to network market your business Why you have curate your message for your audience Do you follow up? Be a solid per...
102-Branding for Dummies with Justin Brown
January 05, 2021 05:00 - 1 hour - 50.9 MBAsk four people what is branding and you will get four different answers. Do you know what your brand is? Who your brand is for? What does your brand promise? These are questions only you can answer. Justin helps you answer these questions and how to turn the answers into more revenue for your business. Key Takeaways from the episode What exactly is branding Are you targeting yourself in your marketing and branding? The difference between a Brand and a Company Service delivery...
101-Are Good Habits the Key to Success? -Lisa Adewusi
December 15, 2020 05:00 - 47 minutes - 38.5 MBHow do you manage all of the duties of running a small business. It can be overwhelming and things can fall between the cracks that can cost you in many ways. Lisa has built a system for her success around the muv books. She shares her insights on this episode. Key Takeaways from the episode How to prioritize your day for optimum productivity Are your routines and routines helping you be successful? What are the four stages? How to use the MUV books to create a great culture ...
100- Why You Need To Be an Activist for your Gym / Studio.
December 01, 2020 05:00 - 54 minutes - 44 MBPoliticians and Public Health Officials are not going to advocate for your business. You have to advocate for your business. You have to create consequences for the decisions makers. Only then will they be motivated to make decisions that will help your business. Ted Theodoropolus shares how he is doing this and how you can too. Key Takeaways from the episode How to get on the radar of your public officials Understanding the disconnect between public officials and business owners ...
99- Creating Your Own Fitness Category- Dr. Mark Chavez
November 17, 2020 05:00 - 1 hour - 50.5 MBWe’ve all heard of TRX, Bosu, and Stick Mobility. These are brands that created their own category of fitness. What if you could do that? Mark Chavez thinks you can and tells you how on this episode. Key Takeaways from the episode Is this an entirely new fitness category? Doing something that only you can do. Mark breaks down a business model for a trainer. Are you a commodity or a product? What are the demographics for this category of training? How to create and harness ...
98-A Technology that will help keep your gym safe from Covid-19 and Flu viruses.
November 03, 2020 05:00 - 19 minutes - 16.1 MBThe only company on the market with this technology. You can use the same science that keeps the astronauts safe on the space station to keep you client and staff safe from Covid-19
97-Making money selling healthy prepared meals in your gym?-Jillian Tedesco
October 20, 2020 04:00 - 1 hour - 55.6 MBEvery fitness business owner wants their clients to eat healthy. What better way than selling them healthy prepared meals right? Why doesn’t it work. Why don’t they buy them? And what will get them to buy into them. Jillian Tedesco runs a multi-million dollar prepared healthy food business. She shares her experience why they don’t work and gyms and what does get people to buy them. Key Takeaways from the episode She shares why healthy food in gyms doesn’t sell. One thing that do...
96-Are you crushing your business or is it crushing you?-Ben Ivey
October 06, 2020 04:00 - 1 hour - 60.5 MBYou ask any business owner how’s their business and they tell you. Great! But is it really? We discuss the things business owners are afraid to let anyone know and how it’s killing them and their business. Ben Ivey’s dad was a successful business owner or so he thought until he killed himself. This launched Ben on a quest to help avoid other entrepreneurs from suffering this same fate. Key Takeaways from the episode The benefits of building your business around the lifestyle you...
95-Behavioral science that improves fitness
September 22, 2020 04:00 - 1 hour - 63.1 MBWe want our clients to want their goals as much as we want it for them, but most of the time it seems like they don’t. But that’s just it, They DO! We just have to do a better job at leading them. Scott and Janine have had success in using behavioral science to improve their clients results and level of satisfaction. They share what has been working for them on this episode. Key Takeaways from the episode How Scott and Dr Janine think differently about health and fitness Is a ca...
94- You’re not alone, but you may not know it - Justin Grinnell
September 08, 2020 04:00 - 1 hour - 56.2 MBJust and I discuss Covid and the Fitness Industry, but mostly importantly we find out how important it is to reach out to others in your situation. Only another business owner can understand what you are going thru. It’s a conversation that may help save your business and sanity. Key Takeaways from the episode What happens to outdoor training when it gets cold? The public perception issues gyms are dealing with right now Do you have a plan if you have a Covid-19 positive person ...
93-I Hate Selling- Ryan McKenzie
August 25, 2020 04:00 - 1 hour - 63.2 MBI’m a personal trainer, why are we talking about selling? Because if you don’t sell you will not have any clients. But it doesn’t have to be something sketchy if it is done correctly. Ryan McKenzie shares his method of selling that doesn’t even feel like selling because true selling is about helping people and solving a problem for them. If you can do that you will be successful. Key Takeaways from the episode How do I sell when I hate selling? What do trainers need to do to get t...
92-Happy Hour with Thomas Plummer
August 12, 2020 04:00 - 1 hour - 54.9 MBThis was fun to get questions straight our listeners. We got a couple of glasses of wine in Thom and fired questions at him and prepared for the firehouse of information. Key Takeaways from the episode How do we get new clients and reconfigure your business to prepare for the current fitness market. What is the future of Team Training? Do you need to change your model and price points? How do you capture the Virtual market if you’re late to the game? We discuss price points f...
91-Simplify Your Business - Josh McKinney
August 04, 2020 04:00 - 1 hour - 92.3 MBThere are so many components to operating a profitable business. It can be confusing and frustrating. It can make your business inefficient and cost you money. Don’t you wish you could simplify it? Josh McKinney shares how he did it with his businesses and he is happier because of it. Josh runs two profitable gyms, an online business and a podcast. He has a unique mind and approach to business that has always allowed his businesses to operate with a profit. Key Takeaways from the e...
90-Shut Up and Run Your Business - Thomas Plummer
July 28, 2020 04:00 - 1 hour - 77.9 MBStop being pissed off and focus on how your business can be successful in the current market. The reality is COVID isn’t going anywhere any time soon. This is our normal. You need to evolve you business to thrive now. Thomas shares what he thinks you need to do to survive and thrive. Key Takeaways from the episode Acceptance of the current situation. We are never going back to 2019 so you must evolve your business to survive. The COVID trap a lot of owners can fall into. Do yo...
89-Your weaknesses are also your business’s- Wayne Hawkins
July 14, 2020 04:00 - 1 hour - 59.6 MBWhen you open a business your weaknesses become your business’s too. If you’re unorganized, always late, unapproachable, etc. If you want your business to thrive you have to improve yourself as an owner. Wayne Hawkins has been a trainer for 20 years and opened his own business a December 2018. He tells us how he has improved as an owner. Key Takeaways from the episode Why owning a business is a different ball game than training. Why you have to change your model after you open...
88- Why we need to re-establish our business as we reopen?-Shannon Weinstein
June 30, 2020 04:00 - 56 minutes - 45.6 MBThis is not the business you closed. You’ve lost clients, some may never come back. The barriers to get new clients to come in have never been higher than right now. You can’t hit the resume button and expect to get your business back. You have to restructure your business to survive and thrive in this new market. Shannon Weinstein has used her considerable experience when working with fitness business owner to recreate their businesses. She shares her valuable tips on this episode. ...
87-Why we could all use a little Disney in our businesses- Debbye Roman
June 16, 2020 04:00 - 1 hour - 105 MBShe is my General Manager, my right hand. That is what she does. It is not who she is. She is a spark that got lit early by her experience at Disney. It has grown into a flame that she has brought to my business. She tells us why we could all use a little Disney in our businesses. Key Takeaways from the episode Why you need a little Disney in your business The importance of clear team roles Is your business a happy place to work? Who should you hire for your marketing What s...
86- Is your website a cash cow or a money pit?- CT Kaupp
June 02, 2020 04:00 - 1 hour - 61.6 MBSocial Media ads are getting more expensive and producing fewer results. It’s time to look to your website for increasing you revenue. CT Kaupp is uniquely qualified to produce a website that does the job you want. Get more people in your door with less friction. He tells you what you need to know of this episode. Key Takeaways from the episode Know the job you want your website to do? Why you want participation, not consumption on your website. Why a website is more important t...
85- Is your website a cash cow or a money pit?- CT Kaupp
June 02, 2020 04:00 - 1 hour - 61.6 MBSocial Media ads are getting more expensive and producing fewer results. It’s time to look to your website for increasing you revenue. CT Kaupp is uniquely qualified to produce a website that does the job you want. Get more people in your door with less friction. He tells you what you need to know of this episode. Key Takeaways from the episode Know the job you want your website to do? Why you want participation, not consumption on your website. Why a website is more important t...
84-Do You Want to Open a Second Location? John and Heather Maio
May 26, 2020 04:00 - 1 hour - 51 MBAre you thinking about opening a second location. What do you need to know? How are you going to run multiple locations? When do you know you're ready for a second location? John and Heather Maio opened their second location 2 years ago and both are successful. They lay out the plan that help them answer the questions above and create two profitable locations. Key Takeaways from the episode Can you have two different business models under one roof? The percentage of revenue from e...
82-Losing energy, passion and money in your gym?-John Briggs
May 19, 2020 04:00 - 1 hour - 69.1 MBAre you working 60+ hours a week just to keep the lights on. Do you have enough saved to pay your taxes? Is your gym losing you money? John Briggs shares what he wrote in his book, Profit First for Micro gyms. How to eliminate expenses, identify profitable areas and help get you to a better place financially. Key Takeaways from the episode Are you busting your ass in your business with nothing to show for it? What is Parkinson’s Law. How to develop a plan to pay your income ...
82-People Craving Normalcy-Rick Mayo
May 12, 2020 04:00 - 1 hour - 54.5 MBAre you and your clients sick of hearing about COVID. Wouldn’t you just like to workout, sweat, talk to people , have fun and forget about COVID for a little bit? According to Rick Mayo, who has been open for two weeks in Atlanta, that’s exactly what they want. And that’s just one of the paradigm shifts he’s made since reopening. We discuss them all on this episode. Key Takeaways from the episode Key leadership points to lead your team into reopening Recommended guidelines for...
81-Are You Prepared to Reopen your Gym-Chris Warens
April 28, 2020 04:00 - 1 hour - 59.6 MBWhen we reopen it will be the least amount of competition any of us may ever see. Are you ready to capitalize on that opportunity? Chris Warens shares his approach to leadership, team building and customer service to take care of his business and get it ready to grow when he reopens. Key Takeaways from the episode The impact of leadership on your business How to serve your clients beyond training and nutrition How a great customer experience now will give you a jump ...
SE-How do I reopen my gym? - Thomas Plummer
April 23, 2020 04:00 - 1 hour - 57.4 MBWe’re in it now what? What comes next, will my clients come back, what do I need to change about the way I deliver service, how has the market and my clients changed? So many questions. Thomas Plummer takes his 40 plus years in the fitness industry and shares what he thinks you should be doing to come out of this stronger than before. He lays out his 3 stage plan and has an amazing offer at the end of the episode. Key Takeaways from the episode Why 30% of the gyms won’t surviv...
80-We’re all in it together so how do you make your fitness business stand out now- Sean Greeley
April 21, 2020 04:00 - 1 hour - 57.5 MBThe fitness owners who are working hard right now to stand out will be the one’s coming out of this stronger. Sean Greeley shares a step by step plan on how to do just that with some good news and some cold water in the face. Key Takeaways from the episode How your business should be operating during COVID-19 crisis Why small independent operators are in a better position than the bigger operators. Getting Your Head Right Are you in Survival or Growth Mode? Stop giving away ...
Ep 79- Why Aren’t You Adding Members During COVID-19
April 14, 2020 04:00 - 1 hour - 63.9 MBYou’ve transitioned over to virtual and on-line services to keep your current clients. Why can’t you add New Clients? Kate Laird has added 30 New Members during COVID-19 and she shares how she did it. Key Takeaways from the episode How to stratify your On-line memberships How you can add members during COVID-19 The importance and impact of curating your product to your niche Stop giving away your knowledge and expertise for free Mindset and Development Secti...
Ep 77- Why You’re the Secret to Your Business Running Better - Mike Arce
April 07, 2020 04:00 - 1 hour - 60.7 MBAre you bringing business to your training or acting like a trainer in your business? The top business performers use the same key business principals, regardless of the industry. The most profitable training studios are run by people who think like business people, not by ones who think like trainers. Mike lays out a plan for you to shift your thinking from trainer to business person. Get more out of your business instead of your business draining you dry.
The CARE Stimulus. Is it Really Free Money? John Briggs
April 03, 2020 18:14 - 1 hour - 68.7 MBYou've had to shut down your business and the government is offering "Free" money through the CARE Stimulus Package. What you need to know to apply for money for your business.
76-Do you work harder on yourself or your business-Justin Tamsett
April 01, 2020 04:00 - 1 hour - 71.9 MBYour mindset, level of discipline and leadership can play a direct role in the success or failure of your business. These are things you need to pay attention to and improve. Justin Tamsett shares 7 Strategies that can help you improve these areas. He’s learned these in his 31 years in the Fitness Industry and he shares them with us on this episode.
The Good News About COVID-19-Paden Hughes
March 29, 2020 04:00 - 56 minutes - 77.3 MBThere are opportunities. You have to see them and ACT on them now. If you do, you may come out of this in better shape than before. Key Takeaways from the episode The importance of Leadership right now. How she successfully transitioned her members to On-Line Customer Experience What do your members need more than Fitness right now? What is Paden’s timeline for COVID-19 What about after COVID-19
75-Why You Need to Stay One Step Ahead of Where Your Business is Going-Dan Uyemura
March 27, 2020 04:00 - 1 hour - 75.6 MBDoes your software fit your business or are you fitting your business to the software. When was the last time you reevaluated your operating software. We challenge you to overcome the fear of change and take a hard look at your software to see if it is the right fit for your business now and moving forward Dan Uyemura is a software engineer who became a gym owner. He grew frustrated with the software on the market and decided to build his own software to fill some of the gaps and pain poin...
COVID-19 Plan of Action? - Rick Mayo
March 23, 2020 23:15 - 58 minutes - 47.5 MBAnyone who tells you they know what to do and how this is going to go is lying to you. NO ONE KNOWS. Rick sits down and shares with us his plan of action for his gyms and what you CAN do.
Thomas Plummer- Are We Closed for 2 Months!?
March 19, 2020 20:48 - 51 minutes - 41.6 MBCOVID-19. It's not a matter of if, but when will you close your fitness studio or gym. Thomas says it may stay closed for up to 2 months. He shares what you can do to survive and thrive when it's over.
74-Where are the Female Fitness Business Leaders-Sara Kooperman
March 10, 2020 04:00 - 1 hour - 76.2 MBAre there cultural biases that men and women have that can slow down women in the fitness business? Yes, there are! You need to be aware of them so that you’re not guilty of using them. Education, empowerment, and certification is what Sara Kooperman is all about. You can say it’s her passion. She hosts 8 MANIA conferences a year for the past 30 years! She is a key figure in the Women’s Leadership Forum. Something we discuss on this episode.
73-Are You a Good Leader? How do You Know?-Sean Sites
February 25, 2020 11:30 - 1 hour - 98.3 MBDo you struggle with getting your employees to buy in.?To get them to consistently deliver a positive client experience? Then your struggling with leadership. You need to be a better leader. Sean Sites shares how he became a better leader and uses systems to run his 4 clubs profitably and remotely. Sean Sites started as a stock boy and rose to Regional Manager. He took that business acumen into the fitness industry and running his 4 clubs
72-Do You Hate Accounting? Most Trainers Do- Danielle Hayden
February 18, 2020 05:00 - 1 hour - 81.5 MBDo you hate Accounting? Most trainers do. We just want to train our clients. We also want our businesses to be profitable and that requires accounting. Something we’re not good at and don’t want to be. We have to admit that we need help before it will get better. Just be sure to ask before you go out of business. Dannielle and her hand picked team specialize in helping fitness business owners take more of their money home.
71-Are We Thinking Big Enough-Thomas Plummer
February 04, 2020 05:00 - 1 hour - 79.1 MBThomas Plummer has been working in the fitness business for over 40 years. He is in front of more than 5,000 people a year, through numerous speaking engagements, lectures, and workshops worldwide. He has authored six books on the business of fitness, which have remained the bestselling books in the industry for over 12 years. Due to the over 70,000 people who attended his seminars during the past decade and beyond, coupled with the continuing popularity of his books, many industry experts f...
70-How to be Profitable on Day One-Amanda Goolsby
January 28, 2020 05:00 - 1 hour - 87.2 MBAmanda got on with Orange Theory on the ground floor and help grow them to the Industry Leader they are today. One of the main ways she helped them grow is with membership pre-sales. Orange Theories aren’t allowed to open with less than 500 members. Now she runs her own business and has geeked out on the Pre-Sale process. Details, timing and execution matter for successful pre-sales. She breaks down the process into simple, repeatable steps that you can use.
69-Nutrition as a Revenue Stream-Jesse Dale
January 21, 2020 05:00 - 57 minutes - 66.7 MBJesse, and his wife, Erika owned several gyms and started integrating a nutrition program. Their Nutrition Business eventually started to out draft their gyms. So they went all in, sold the gyms, and continue to grow their Nutrition Business. In today’s ferociously competitive fitness market a differentiator in necessary for survival. Nutrition can be that life boat is a merciless sea of competition. Learn how they structured, built, scaled, and marketed their nutrition business.
68-Why Your Business Skills Need to Equal Your Training Skills-Josh Leve
January 07, 2020 03:19 - 1 hour - 83.5 MBJosh Leve Founder and CEO of Association of Fitness Studios and Success Fitness Business Conference. Josh was raised in the Fitness Industry and comes from a business background. He has unique insight into the studio market and a passion for it to Succeed. Key Takeaways from the episode How does MiFB, AFS and Succeed help Training Studios? What makes The Succeed Conference different? What makes Josh Unique in this Industry Why your business skills must parallel your trai...
67-Should You Be Selling CBD to Your Clients?-Scooter Vaughn
December 24, 2019 02:21 - 2 hours - 172 MBIs CBD Legit? The CBD industry is unregulated like the Wild West so how do you know : Does CBD work? What is the best way to use it? How can you tell a high quality CBD product from a poor one? What CBD products are out there and which ones are the best? What is White Labeling? I sit down with Scooter Vaughn with IsoSpec. We answer these questions and more as we discuss all thing CBD.
66-Is Your Business Losing Money and You Don’t Know it-Freddie Fenton
December 10, 2019 03:05 - 1 hour - 77.5 MBWhere are the majority of your profits made? Which services are costing you money? How do you know the answer to these questions if you don’t have the information you need. That’s what your software can do for you. But most owners don’t realize it and don’t utilize it to maximize their profitability. We discuss how you can do just that in this episode.
65-She is Creating the Largest Third Place in the Country-Kristi Herold
November 26, 2019 02:17 - 1 hour - 83.2 MBEvery Fitness Business owner wants their place to be their clients 3rd place. Work, Home and (insert your business here). Kristi is a 25 year overnight sensation. She has built her Sport and Social Club into the largest 3rd place in the nation. She shares how she built her team and how her team helped her build their business.
64-Have You Tried B to B Marketing Yet? with June Kahn
November 12, 2019 03:21 - 1 hour - 98 MBJune opened her studio with no existing clients and 1 year later she is full and won the “Best of Boulder”! She shares how she did it with her B to B and Community based marketing. She also gets 30% of her business by referrals from other professionals. Lots of takeaways on this one that you can use tomorrow to get more clients.