Social Media Strategies That Work with Holly McCaw, APR
Mastering Social Media for Schools
English - October 18, 2021 08:00 - 39 minutes - 26.8 MBHow To Education Business Marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Want to learn some real social media strategies that work? Then you’re in the right spot! Holly McCaw, APR is going to provide some guidance that you can use right away in your district.
IN THIS EPISODE, HOLLY SHARES:
Why she runs only district social media accounts and not separate school accounts for her district of 2,400 studentsHow she gets great stories to share from her five different schools, including a strategy that I have never heard beforeWhat she included in her back-to-school talk with staff in order for them to get more involved in social mediaTwo of her best social media posts so far this school year.SPECIAL GUEST
Holly McCaw, APR
Director of Communications
Otsego Public Schools, Michigan
Twitter: @McCawHolly
Email: [email protected]
School Website: https://www.otsegops.org/
Facebook: https://www.facebook.com/otsegops
YouTube: https://www.youtube.com/channel/UCImMSTnXYmVkMOsqCGUnmoQ
Twitter: https://twitter.com/OtsegoSchools
Instagram: https://www.instagram.com/otsegoschools/
USEFUL INFORMATION
Social Media Guidelines for accounts associated with the schoolHere are the slides that Holly used to talk to her staff about social media - click here9/11 social media post - reached over 20,000 peopleFootball kindness post - reached over 55,000 peopleMORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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