How Social Media Fits Into Your Referendum/Bond Campaign with Barb Nicol, APR
Mastering Social Media for Schools
English - August 03, 2020 08:00 - 51 minutes - 35.5 MBHow To Education Business Marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Social Media & Beyond with Brendan Schneider
Next Episode: Developing Social Media Interns with Ryan Foran
Social media is a powerful communication tool for your district, but there are some unique strategies required when it comes to using it for a referendum or bond campaign.
IN THIS EPISODE, BARB EXPLAINS:
How social media can be both useful and challenging for school communications.Why you should use social media to build trust with your community before you ever have to ask for financial support.How the goal of a referendum/bond campaign is not to market or “sell” the support for the question, but rather to inform, engage, and get the facts to your community.Specific tips for schools going to the polls in November 2020.SPECIAL GUEST
Barb Nicol
President
Barbara Nicol Public Relations - Minnesota
Follow Barb on Twitter: @barbnicol
Follow Barb on Facebook: https://www.facebook.com/BarbNicolPR/
USEFUL INFORMATION
Blog Articles:
Are Your Social Media Posts Meeting Your Communication Goals?Your Referendum To-Do List for Social MediaVote Yes! Referendum Secrets from a Winning CampaignK12PRtip - Free Referendum Checklist for Social Media
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