From Facebook to Good Morning America with Sarah O’Donnell
Mastering Social Media for Schools
English - February 12, 2024 09:00 - 32 minutes - 22.2 MBHow To Education Business Marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
From a goodwill gesture that was captured by phone during a cross-country race to being recognized on Good Morning America, find out the full scoop from the school in Stevens Point, Wisconsin, which has about 7300 students.How do you take a story to the national level? Of course, it starts with a story that garners attention on social media, but then a little work must be done to secure the upper-level coverage.The story started with a photo, but Sarah knew providing a video would be even better. Find out how she tracked it down, received copyright approval, and remained sensitive to all students involved in sharing it.Sarah shares three key takeaways from this experience that every school communicator needs to hear. Make sure to listen to the end to note these key factors!
SPECIAL GUEST
Sarah O’Donnell, MS IMC
Director of Communications
Stevens Point Area Public School District, Wisconsin
Email: [email protected]
Linked In: https://www.linkedin.com/in/sarahodonnellpr
Website: https://www.pointschools.net
Facebook: https://www.facebook.com/pointschools
Instagram: @pointschools
USEFUL INFORMATION
Original Facebook post from the SPASH Panthers page (a high school page)Shared post on the district pageGood Morning America post and link to video clipOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
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