MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Why Marketers Need to Lean Into 1st-Party Data -- Chris Savage // Wistia

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - January 09, 2023 12:30 - 16 minutes - 15.1 MB - ★★★★★ - 169 ratings
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Previous Episode: Should You Still be Relying on Cookie Data? -- Sarah Dale // Nativo
Next Episode: How to Create Dynamic, Live Videos -- Chris Savage // Wistia

Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing landscape, with an increased focus on the use of data to drive strategies. To navigate these changes and remain competitive, it's essential to invest in building your own content and traffic source. Today, Chris discusses why marketers need to lean into first-party data. Show Notes

Connect With:

Chris Savage: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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