MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Should You Still be Relying on Cookie Data? -- Sarah Dale // Nativo

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - January 08, 2023 12:00 - 17 minutes - 15.8 MB - ★★★★★ - 169 ratings
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Previous Episode: Why Google Announced Plans to Delay Blocking Third-Party Cookies -- Sarah Dale // Nativo!
Next Episode: Why Marketers Need to Lean Into 1st-Party Data -- Chris Savage // Wistia

Sarah Dale, the chief revenue officer at Nativo, talks about the future of digital advertising. We have 18 months left before Google finally blocks third-party cookies. As we explore cookieless targeting, the focus lies on the extent to which you know your audience. Today, Sarah discusses the relevance of third-party cookies and how to prepare for when they’re gone. Show Notes

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Sarah Dale: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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