Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // Ironclad Brand Strategy
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - December 12, 2019 13:00 - 17 minutes - 16.2 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy, which is a consultancy that uses a scientific growth driving approach to brand strategy development to help leaders unlock business growth through brand positioning. In part 1 of our conversation, we are going to talk about where brand building should fit into your marketing priorities. Show Notes
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