MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

A Scientific Approach to Developing Your Brand -- Lindsay Pedersen // Ironclad Brand Strategy

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - December 13, 2019 13:00 - 17 minutes - 16 MB - ★★★★★ - 169 ratings
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Previous Episode: Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // Ironclad Brand Strategy
Next Episode: From Sales to Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business

Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy, which is a consultancy that uses a scientific growth driving approach to brand strategy development to help leaders unlock business growth through brand positioning. In part 2 of our conversation, Lindsay is going to walk us through her scientific approach to brand positioning. Show Notes

Connect With: 

Lindsay Pedersen: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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