MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - February 13, 2019 13:00 - 21 minutes - 20 MB - ★★★★★ - 169 ratings
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Previous Episode: Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
Next Episode: Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct

Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology: Direct Mail. Mike Gunderson is President of Gunderson Direct, which provides direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, Mike is going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company. Show Notes

Connect With: 

Mike Gunderson: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter


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