MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - February 11, 2019 13:00 - 25 minutes - 23.4 MB - ★★★★★ - 169 ratings
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Previous Episode: Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting
Next Episode: Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct

Joining us today is Scott Vaughan, CMO at Integrate, to discuss one of the most debated facets of digital marketing - channel attribution. Integrate provides enterprise B2B companies with a software automation layer that ensures their customers get clean and intelligent data for their sales and marketing efforts. Aside from his current role at Integrate, Scott is a regular contributor for outlets such as MarTech Today and CMO Today and was named a top MarTech Influencer in 2017. Today, we start our two-part conversation by discussing Scott's view of the role that marketing attribution plays in different types of organizations. Show Notes

Connect With: 

Scott Vaughan - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter


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