Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. When outbound teams spend more time doing research than talking to prospects, they miss out on big accounts. Scoring the market beforehand means sales and marketing teams can focus on speaking to the right customers. Today, Kyle talks about market pain scoring. Show Notes

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Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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