Context On Mental Models -- Kyle Williams // Brickstack
MarTech Podcast // Marketing + Technology = Business Growth
English - April 12, 2022 12:00 - 16 minutes - 15.1 MB - ★★★★★ - 146 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Market Pain Scoring -- Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. B2B teams have long had access to tools for raw based data and messaging at scale. What they’ve been missing is their own mental models, and how to translate those into finding and communicating with new customers. Today, Kyle talks about context on mental models. Show Notes
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