Implementing Fetch’s B2C Rebrand -- Keely Jeppson // Fetch
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - March 23, 2023 13:00 - 9 minutes - 8.3 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. The rebranding process is more than just changing a logo; it involves a change in how a company presents itself. Likewise, rebranding a company can have a significant impact on its relationship with consumers. Today, Keely discusses the implementation of Fetch’s B2C brand. Show Notes
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