How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - March 24, 2023 13:00 - 11 minutes - 10.4 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Implementing Fetch’s B2C Rebrand -- Keely Jeppson // Fetch
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Despite initial concerns about the cultural relevance of Mean Girls, Fetch went ahead with their decision to reference the movie in their rebranding campaign. The result was a successful and memorable campaign that resonated with their loyal users and generated new interest in their app. Today, Keely discusses how the star of Mean Girls helped Fetch rebrand. Show Notes
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