Marketing Your Practice
161 episodes - English - Latest episode: almost 4 years ago - ★★★★★ - 25 ratingsHi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.
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Episodes
Ep109. What’s Next In Marketing. Brandon Lucero
February 23, 2020 19:00 - 44 minutes - 41 MBSadly, about the only constant in marketing these days is change!Think about it:having an ad in the yellow pages used to workjust having a website used to be a big dealonce upon a time screenings at the local shopping centres were a hitand now making videos are all the rageAs sure as the sun rises […]
Ep108. How To Find Everything You’ve Always Been Looking For. Jamie Smart
February 16, 2020 19:00 - 44 minutes - 41.2 MB5 years ago I read a paragraph in a book that had a profound impact on my life. It changed the way that I thought about my happiness, my goals and my purpose. Yep…one paragraph…one moment and things haven’t been the same for me since.The book was called Clarity and here is that paragraph…”the hidden hamster […]
Ep107.Getting Over What’s Holding You Back. David Jackson
February 09, 2020 19:00 - 46 minutes - 42.5 MBOk, so I know this might sound a little dramatic but this episode was a dream come true for me. Todays guest is Dr David Jackson and David has had more impact on me as a chiropractor than any other person! Not only was David influential in helping me become a better chiropractor but he was […]
Ep106. This 5 Step Process Will Help You Get More Video Views. Angus Pyke
February 02, 2020 19:00 - 11 minutes - 11 MBOk, so you’ve just finishing making a video…what should you do next?In this episode I’m going to show you the five things you need to be doing with every video so you can maximise the views, attention and audience engagement.Making the video is only the first step. If you don’t have a predictable strategy to […]
Ep105.The Right Way To Do An Initial Consultation. Brad Glowaki
January 26, 2020 19:00 - 51 minutes - 47.3 MBAttracting patients to your practice is the first job of marketing. The next job however, is converting and inspiring those patients into raving lifetime fans and this is the topic of todays episode of The Marketing Your Practice Podcast. Todays guest is Dr Brad Glowaki… AKA The New Patient Maven. Brad and I talk about how […]
Ep104. How A V.A Can Help To Maximise Your Marketing Results. Charley Valher
January 19, 2020 19:00 - 55 minutes - 50.9 MBHave you ever considered how a virtual assistant (V.A) might be able to help you with your marketing (and life)? Perhaps you’ve fantasised about how helpful it would be to have your very own video editor, social media manager or maybe even someone to help take all those boring repetitive tasks of your plate so […]
Ep103. How to Get More Attention With Your Videos. Angus Pyke
January 12, 2020 19:00 - 11 minutes - 10.5 MBIn todays episode I share 5 ways you can improve the engagement of your videos so you can attract more attention. This year I’ve been talking a lot about the importance of creating ATTENTION in your community. In fact, if you’re not actively creating attention in your community you’re risking becoming irrelevant and being left begin. When […]
Ep102. How To Get More Attention. Angus Pyke
January 05, 2020 19:00 - 17 minutes - 15.6 MBWelcome to 2020 and boy has this been a wild start for me. In the past 10 days, I’ve celebrated Christmas, New Year, my birthday, been evacuated from my summer vacation and had the scariest 90minute drive of my life, driving through thick smoke, on winding bush roads trying to get away from bushfire! (Listen […]
Ep.101. How To Increase Your Internal Referrals. Tony Croke
December 29, 2019 19:00 - 52 minutes - 48.1 MB VideoIn todays episode you’re going to learn how to increase your internal referrals without having to be a douche bag! Be sure to have a note pad and pen ready for this episode because it’s full of gems. Internal referrals are important for several reasons but here’s 2 biggies - internal referrals tend to be great patients who […]
Ep100. The 2 Most Common Marketing Mistakes. Tony Ebel
December 23, 2019 07:00 - 55 minutes - 51.1 MBBoom…we made it to episode 100. Thank you to everyone that has been here with me along the way. Mostly…thank you to my dearest friend Dr Tony Rose for beginning this journey with me almost 2 years ago. So…who better to have on the podcast for the 100th episode than our most downloaded guest ever…Dr Tony […]
Ep99. These 2 Things Will Help You Grow Your Practice. Angus Pyke
December 15, 2019 19:00 - 10 minutes - 9.26 MBWhat if there were only 2 things that you needed to focus on to grow your practice?Sound too good to be true?Well I used to think so too. In this episode I’ll share the only 2 things that you need to focus on if you want your practice to grow in 2020.If you’re feeling overwhelmed, […]
Ep98. This Tactic Will Help You Share Your Message. Angus Pyke
December 11, 2019 19:00 - 9 minutes - 8.49 MBBreaking through the noise might be the single biggest marketing challenge that we face. When the average person opens their social media platforms there are 1000’s of messages just waiting to be thrust in front of them. To make matters worse…the bosses of these social media platforms are making it even more difficult for posts […]
Ep97. Simplicity Is the Key. Jamie Buttigieg
December 08, 2019 19:00 - 59 minutes - 54.7 MBI’ve got a question for you…what’s the purpose of your website? If you’re like most practitioners you’ve probably never stopped to think about this or if you have, then you probably think that it’s just there to help you get more patients. Most of us see our websites as a necessity but we have no idea […]
Ep96. This Is Why Your Marketing Often Fails. Angus Pyke
December 04, 2019 19:00 - 17 minutes - 15.7 MB2500 years ago Sun Tzu in his book The Art Of War had this to say…“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”Every week I’ll have a practitioner reaching out to me looking for the latest tactic to attract new patients from social media or the […]
Ep95. The New Practice Series Part 2. Tony Rose
December 01, 2019 19:00 - 44 minutes - 40.9 MBHe’s back! It was SOO good to have my “brother from another mother”, Dr Tony Rose back on the show. It’s been 8 weeks since Tony opened the doors to Auburn South Chiropractic and we thought it was time to share with you all the wins and losses he’s experienced so far. Here’s some of what we […]
Ep94. Why You Should Be Organising Your Knowledge Into A System. Angus Pyke
November 27, 2019 19:00 - 8 minutes - 7.64 MBIn todays episode I talk about why you should be organising your knowledge and patient care protocols into a system. So…what do I mean by a system? Great question…I’ll tell you in a moment. But first, remember back in episode 82 I introduced you to the idea that the best product or service doesn’t win the best […]
Ep93. A 3 Part Framework for Crushing Instagram. Jake Davey
November 24, 2019 19:00 - 54 minutes - 50.5 MBWith over 1 billion active account Instagram is one of the fastest growing social media platforms. Over half the users are aged 18-34, so if your perfect patient is in this age bracket you cannot afford to ignore this platform. I’ve been a huge Instagram fan since the early days and I’ll be the first to […]
Ep92. When You Confuse You Lose. Angus Pyke
November 20, 2019 19:00 - 9 minutes - 8.35 MBIt’s book review time! In this solo episode I talk about one of the best books I read this year. It’s called Building a Story Brand and it was written by Donald Miller.In this book Donald talks about the importance of clarity. Numerous times through out the book he repeats his mantra of “When You […]
Ep91. The Power Of Choosing Your Problems. Alex Willis
November 17, 2019 19:00 - 49 minutes - 45.4 MBThere’s been times in my life where I’ve felt like I’m in such a huge hole that all I can focus on is the next step. Looking beyond that one step would have been overwhelming. The belief that has allowed me to take that ONE step though has been an inner confidence that regardless of how […]
Ep90. Does Your Website Pass This Test? Angus Pyke
November 14, 2019 03:00 - 17 minutes - 31.9 MBCan you believe it’s only 6 weeks until Christmas…man has this year gone quickly!! How has your year been? For most of us there’s a tendency to want to slow down this time of year ( I know in the past that I did) however one of my realisations is that the best thing to be doing […]
Ep89. The Science Of Selling Wellness. Dan Sullivan
November 10, 2019 19:00 - 50 minutes - 46.5 MBWoo hoo…wow did I enjoy this episode. I am FASCINATED by the science of influence and persuasion and in this episode of the Marketing Your Practice Podcast I got to speak to a brother from another mother….Dr Dan Sullivan. Dan shared the latest scientific development on how we actually make decisions…most of us get this totally […]
Ep88. Why You Should Be Making More Live Videos. Angus Pyke
November 06, 2019 19:00 - 14 minutes - 26.7 MBDid you know that Live Streaming Video generates more comments shares, engagement and views than standard video? If you’re not making Live Stream Video then now is the time to start. When it comes to letting our audiences get to know us better then live streaming video is perfect because they’re perceived as more authentic and […]
Ep87. How To Develop A Lasting Sense Of Worthiness. Bettina Tornatora
November 03, 2019 19:00 - 50 minutes - 46 MBWow gang…this one was DEEP! Strap in! I’ve always found it interesting that as health practitioners we do a brilliant job looking after our patients but often a lousy job looking after ourselves. Let me be the first to confess…I am not immune to this. In the past 20 years I’ve driven myself to anxiety attacks, chronic […]
Ep86. How To Effortlessly Create An Endless Supply Of Patient Attracting Videos. Angus Pyke
October 30, 2019 19:00 - 8 minutes - 8.08 MBMost health practitioners have bought into the idea that making and sharing videos with their community is a powerful marketing strategy.Where they get stuck though, is, what should I make my videos about??? This is a question that I get on a weekly basis. So…today I’m going to share with you an 8 step framework that will […]
Ep85. Video Secrets From The Man Behind GoPro & The George Foreman Grill. Rick Cesari
October 27, 2019 19:00 - 44 minutes - 40.4 MBToday we’re joined by marketing royalty Rick Cesari. Rick was instrumental in helping GoPro and the George Foreman Grill build billion dollar brands through Brand Response advertising and strategic video marketing. In this episode we chat about his upcoming book Video Persuasion which aims to put the big brands’ proven video marketing techniques into the hands […]
Ep84. The Golden Rule Of Marketing For Health Professionals. Angus Pyke
October 24, 2019 05:00 - 12 minutes - 11.1 MBTodays episode comes from a Marketing Masterclass that I just recently recorded. The purpose of these short marketing masterclasses is to share with you what’s working now so you can build more goodwill, expertise, authority and maybe even a little bit of celebrity in your community (this will all help to get the phone ringing […]
Ep83. The Power Of Authenticity. Krysti Wick
October 20, 2019 19:00 - 46 minutes - 42.4 MBThere’s only a few secret weapons when it comes to influence and communication and AUTHENTICITY is one of them. As a recovering perfectionist myself I’ve found myself needlessly spending hours trying to craft the perfect message, post and video when all I needed to do was push my perfectionism to the side and communicate with authenticity. In […]
EP82. How To Get More People Taking Action. Angus Pyke
October 16, 2019 19:00 - 9 minutes - 8.45 MBToday we’re going to talk about how to get more people to take action..now this might be taking action after watching your video, reading a blog post, visiting your website or maybe it’s in person after your report of findings or even after attending a regular apt.Regardless of the setting, there are certain principles to […]
Ep81. What To Do When You Feel Stuck In Practice. Holly Chantal
October 13, 2019 19:00 - 48 minutes - 44.5 MBDo you ever feel STUCK…stuck in your practice, maybe your not sure where to go next, perhaps your growth has plateaued…or, for you…maybe you feel stuck in your life….arghhhh! If any of this sounds familiar then you are in for a treat because todays guest on the podcast is a superstar at […]
Ep80. The 3 Questions Every Practice Should Answer. Angus Pyke
October 09, 2019 19:00 - 14 minutes - 13.1 MBIn todays episode I want to talk to you all about the 3 most important questions that every practice should know the answer to…Knowing the answers to these questions will provide immense amounts of clarity for your marketing, branding, communication and even the kind of staff you employ.I’m a huge fan of the power of […]
Ep79. Conversion Through Emotion. Chris Burfield
October 06, 2019 19:00 - 46 minutes - 42.7 MBHave you ever felt like running a practice is just too hard? I certainly have…often on a monthly basis. It’s no surprise that we find running a practice difficulty…most of us never got any training on it at ALL! So…Chris Burfield to the rescue (cue superman music). Chris is a good buddy of mine and he is one […]
Ep78. The Importance Of Playing The Long Game. Angus Pyke
October 02, 2019 20:00 - 9 minutes - 8.93 MBHave you ever had a shop salesperson talk you out of something that you wanted to buy?I had this exact experience last week. I went in to see my good friends and Factory Sound in South Melbourne to buy a new microphone and podcasting box.I was planning on spending about $1200…what happened next blew my […]
EP77. How a Podcast Can Be an Unfair Advantage for Your Clinic! Charley Valher
September 29, 2019 20:00 - 51 minutes - 47.6 MBOk…want to build more authority, expertise and trust in your community? Well…starting a podcast might be the key! Podcasting is one of the fasting growing online mediums and the big online players are heavily investing in it: Spotify just invested $500million into expanding their podcast reach Google is now indexing all podcasts…this means patients will be more easily able […]
Ep76. How To Deal With Imposter Syndrome. Angus Pyke
September 25, 2019 20:00 - 8 minutes - 7.41 MBIn todays episode I want to talk to you all about imposter syndrome. So, if you’ve told yourself that you’re not qualified enough, don’t know enough or don’t have the experience to be sharing videos, articles or giving talks to your community then todays episode is FOR YOU.According to the crew at International Journal of […]
Ep75. Branding with Purpose. Jake Grinaker
September 22, 2019 22:30 - 49 minutes - 45.1 MBImagine creating such a strong brand that when someone thought of chiropractic (or naturopathy, Chinese medicine etc) they thought of YOU. Todays guest, Dr Jake Grinaker has made that his reality. Dr. Jake has arguably one of the most successful practices (and lives) in the chiropractic profession. A few short years ago that was not the […]
Ep74. How To Deal With The Frustration Of No One Watching Your Videos. Angus Pyke
September 18, 2019 20:00 - 6 minutes - 5.78 MBTheres few things more frustrating than going to the effort of creating a great video, blog post or social media post and then checking back in a few days later to see that it’s only had 3 views (and two of them were from your mum!)In this episode I share my thoughts on how to […]
Ep73. Posture, Alignment and Taking Your Message To The Masses. Cynthia Boccara
September 15, 2019 20:00 - 41 minutes - 37.8 MBOn this weeks Episode of the Marketing Your Practice Podcast I chat with the AMAZING (yep…I’m yelling it) Cynthia Boccara.Cynthia is passionate about teaching experts (like you) to better share their messages and I just love what she has to say!We had a fabulous chat about the impact that posture and body language has on […]
Ep72. Which is better, Promotional or Value Marketing?Angus Pyke
September 11, 2019 20:00 - 8 minutes - 7.73 MBMost of marketing can be broken down into two categories…Promotional Marketing and Value Marketing.There’s been ongoing debate amongst marketing nerds around the globe for decades about which is better and in this episode I share my thoughts.Hint…they’re both great…you just need to know when to use them!Promotional marketing is driven by discounts and scarcity i.e […]
Ep71. The New Practice Series. Tony Rose
September 08, 2019 20:00 - 29 minutes - 27.3 MBWell guess who’s back…it’s the amazing Dr Tony Rose.Tony left ADIO Media a few months ago to get back into practice and I thought this might be a wonderful opportunity to look over his shoulder as he navigates his way through the ups and downs of starting a new practice from scratch.The last time set […]
Ep70. Lessons Learnt From Visiting a Chinese Med Practitioner. Angus Pyke
September 04, 2019 20:00 - 8 minutes - 7.87 MBWelcome back to another stackable episode of the Marketing Your Practice PodcastSo, in todays episode I chat a little about the 6 practice multipliers and share a “not so great” experience I had recently with a visit to a Chinese Med Practitioner.The 6 Practice multipliers are a framework that originally Dr Tony and I put […]
Ep69. How To Use The Latest Scientific Developments To Create Content and Build Relationships. Jeff Langmaid
September 01, 2019 20:00 - 44 minutes - 40.9 MBThis might be the most content packed interview I’ve done so far on the podcast. So..strap yourself in! If you’re looking for a really powerful and simple system for attracting more new patients (and keeping the ones you’ve got) then listen in. This week I’m talking with Dr Jeff Langmaid. He is the founder of The Evidence Based […]
Ep68.Stop Trying To Solve A Problem That Doesn’t Exist. Angus Pyke
August 28, 2019 21:00 - 10 minutes - 10.1 MBThis is a new kind of “snackable” episode that I’ll be adding into podcastIt’s new for 2 reasons…It’ll be just meit’ll be short and sweet with a simple and actionable strategy. I expect each episode to range from 5-15minutesTodays episode I share an awkward story that happened to me on an aeroplane and I’ll tell […]
Ep67. How To Build Your Own Website On a Budget. Scott Murray
August 25, 2019 20:00 - 45 minutes - 42.1 MBI loved, loved, loved this episode of The Marketing Your Practice Podcast. Have you ever felt like to be successful in practice you need to be a “Jack of all trades”…you need to be a CEO, Manager, Marketer, Practitioner, Head of Sales etc etc If only it was as easy as just looking after the patients! This week […]
Ep66. The 5 Secrets To Copywriting A Website That Will Fill Your Appointment Book. Steven Lewis
August 18, 2019 20:00 - 1 hour - 55.8 MBI’ve got a question for you…how many patients each month come into your practice as a direct result of your website? For most of us the answer is either ….I don’t know or not many. Next question ….(last one, I promise)… How much time did you put into carefully crafting the words on your website? Not much??? Well, simply […]
Ep65. How To Create Success and Stand Out From The Crowd. Janet Beckers
August 12, 2019 02:00 - 51 minutes - 91.8 MBOne of the biggest challenges that we have as natural health practitioners is being able to stand out from all the noise and get our message heard. Remember…the more people that know, like and trust you, the busier your practice will be. On this weeks episode of The Marketing Your Practice Podcast I spoke with Janet Beckers. […]
Ep64. Who Are You Serving and What Problem Are You Solving? Ash Roy
August 04, 2019 20:00 - 43 minutes - 40.3 MBHave you ever been confused about which platform you should be focusing on….Instagram, Facebook, Youtube etc ? I get this question every week and it’s a great question…but, often we’re not asking this question at the right time! Before you even begin to think about platform you need to ask yourself this question (it’s super important). Who am […]
Ep63. The Four Essential Ingredients For Social Media Success. Stevie Dillon
July 28, 2019 20:00 - 46 minutes - 82.5 MBWant to know exactly how to lift you social media game so you can boost influence, share your message more and attract more patients? If you answered yes…then you’re in for a treat! On this weeks episode of the Marketing Your Practice Podcast I’m talking with social media expert Stevie Dillon. Stevie’s an expert at helping small […]
Ep62. Your 8 point website health check up. Justin Meadows.
July 21, 2019 20:00 - 51 minutes - 70.5 MBFor many of your potential patients, your website is their first introduction to you and your practice. Yes, you’ve heard it all before and its true…you do only get one chance to make a first impression.On this weeks episode of the Marketing Your Practice Podcast we’re talking with website whiz Justin Meadows. Justin helps business […]
Ep61.How To Use Google Ads To Get Your Phone Ringing. Ilana Wechsler
July 14, 2019 20:05 - 38 minutes - 143 MBIn this episode of The Marketing Your Practice Podcast we’re talking all about how to use google ads to get your phone ringing with high quality new patients. Our guest for the show is Ilana Wechsler, she is the founder of a boutique digital agency called Green Arrow Digital which specializes exclusively in Pay Per […]
Ep60.How to use video to quickly build large and engaged audiences. Gideon Shalwick
July 07, 2019 20:00 - 49 minutes - 91.1 MB[Important] It's not about getting people to watch your videos!It might sound a little counter-intuitive but getting people to watch your videos shouldn't be your number one goal. If it were just views, then I'd be suggesting that you make cat videos!When your goal is to get the phone ringing with new patients then what […]