Marketing Your Practice
161 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 25 ratingsHi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.
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Episodes
Ep149. Getting Over The Fear Of Making Videos. Angus Pyke
August 12, 2020 20:00 - 12 minutes - 11.6 MBHave you ever stopped to think about why you don’t do the things that you know you need to do? Each week I’m coaching practitioners over the hurdles that coming along with making videos and putting themselves “out there” on social media.2 weeks ago I had a breakthrough call with one of my clients and […]
Ep148. Surviving A Potential Second Wave. Paula Drayton
August 09, 2020 20:00 - 1 hour - 57.3 MBWe live increasingly fascinating times…the world is changing and a long with this so does the conversation what we need to be having with our patients and our communities.Two of the challenges that I’m hearing from many practitioners areFirstly…how do I prepare my practice if there’s a second wave andSecondly how do I show up, […]
Ep147. Are You Suffering Needlessly? Angus Pyke
August 05, 2020 20:00 - 6 minutes - 5.78 MBIn todays podcast I want to share some thoughts on ending needless suffering…particularly with regards to your marketing.Many of you have seen my dog Conan in my videos and social media posts. If you haven’t he’s a big (very energetic) German Shephard. Because of his energy and his size he can sometimes be a pain […]
Ep146. Having The Courage To Take The First Step. Jim Karagiannis
August 02, 2020 20:00 - 48 minutes - 44.6 MBLiving a BIG life isn’t easy…it takes courage…and not just occasional courage, you need to be able to access it daily. This week on the podcast we’re talking all about what it takes to access courage.My guest on the podcast this week is Dr Jim Karagiannis. Jim has spent more than 5 years studying the […]
Ep145. How Steve Jobs’ Came Up With New Ideas. Angus Pyke
July 29, 2020 20:00 - 9 minutes - 8.61 MBContinually creating great content can be tricky and in todays episode I’m going to make it MUCH easier for you. I’m going to introduce you to the framework that Steve Jobs used to create one of the most valuable companies in the world….Apple.Jobs has gone on the record to say…”we’ve always been shameless about stealing great […]
Ep144. How To Become A Celebrity In Your Community. Kristen Hinman
July 26, 2020 20:00 - 46 minutes - 42.8 MBTodays guest is Kristen Hinman…you might remember her from Ep39. Kristen is an expert at helping personalities and brands go from unknown to known. She’s helped her clients get major free publicity on shows the Good Morning America and The Today Show. In todays episode we walk step by step through what a practitioner would need […]
Ep143. Dr Jamie’s Killing It On Facebook. Jamie Richards
July 22, 2020 20:00 - 46 minutes - 42.7 MBIn today’s episode of The Marketing Your Practice podcast Dr Jamie Richards shares step by step what he’s doing to get killer results with his Facebook advertising.Let me clarify killer results…over the past 2 months he’s spent $3800 on Facebook Ads and has been able to bring in a whopping $66,000 worth of business…that’s a […]
Ep142. How 3 Practices Are Navigating CV. [Pt2] Tony Croke & Martin Harvey
July 19, 2020 20:00 - 1 hour - 58.4 MBThey’re back for more…4 months ago I was joined by Tony Croke and Martin Harvey and we spoke candidly about how the Corona Virus was impacting our lives and practices and how we navigating these unusual times. That interview seems like a lifetime ago and a lot has changed since then. Here’s what we covered in this […]
Ep141. The Power Of Compounding Content. Angus Pyke
July 15, 2020 20:00 - 13 minutes - 12.7 MBWe’ve been trained into thinking that we need to have 100’s of people watching and engaging with our videos for them to be a success. Luckily for us…that’s just NOT true.The keys to success is consistency. When you create your content the right way (in this episode I’ll show you the 2 ingredients) and you […]
Ep140 What’s Holding You Back? Nima Rahmany
July 12, 2020 20:00 - 43 minutes - 40 MBDo you feel like you’re called to do and be more? For many of you the answer is a HELL YEAH!If that’s you, but something is holding your back, then todays episode is a must listen. The burning desire inside of us to grow is hard to ignore but so too is the dreaded fear that […]
Ep139. How To Earn More $$$ & Not Be A Douche. Angus Pyke
July 09, 2020 20:00 - 15 minutes - 14.7 MBIn this episode here we’re talking all about money…about how to earn more, keep more and not be a douche in the process.If talking about money makes you feel awkward then you’re not alone!About 8 years ago I had a “a-ha” moment that completely changed the way that I looked at money. This revelation has […]
Ep138. How To Get More Clarity, Meaning And Productivity. Angela Carroll
July 05, 2020 20:00 - 46 minutes - 42.7 MBClarity…or knowing what you want is one of the most powerful skills a practitioner can develop.Think about it for a moment…everything in life becomes infinitely more achievable when you first clarify what it is you actually want to achieve.Clarity of outcome might sound simple but it’s not easy…for instance, do you know what you’d like […]
Ep137. I got cranky. Angus Pyke
July 02, 2020 20:00 - 9 minutes - 8.47 MBOk…I’ll admit it. This week COVID-19 got the better of me and I had a HUGE case of stinking thinking!In this episode I’ll tell you about how I got shitty with the Lululemon sales guy (sorry buddy!) and then what I did to pull myself out of the doldrums.Hope this helps.Thanks for all you do.Keep […]
Ep136.How To Make More Videos In Less Time. Angus Pyke
June 28, 2020 20:00 - 15 minutes - 14.4 MBBusy…busy…busy…BUSY. Running a practice isn’t easy, there’s so much to do and often it feels like there’s so little time. “And then on top of that Angus you’re telling me that I need to making at least one video EVERY week…you’re dreaming!”Ok…calm down…I get it, I know it’s difficult. What makes it worse though is […]
Ep 135. Don’t Make This Marketing Mistake. Angus Pyke
June 24, 2020 20:00 - 13 minutes - 12.4 MBWhy do you market? When I ask this question, I typically get one of two answers…I want to get my name out there (i.e get some social media presence) orI really need some new patients.These are both valid reasons to market and if you do your marketing right they will be the result but they […]
Ep134. Are Your Beliefs Holding You Back? Gaynor Lawton.
June 21, 2020 20:00 - 51 minutes - 46.9 MBA couple weekends ago Lauren and I spent the night at our friends place. When I woke in the morning…there on the bedside table was a book calling out to me. I know this might sound strange but it was almost impossible for me to not pick this book up and read it! Have you […]
Ep133. Who’s Making The Rules? Angus Pyke
June 18, 2020 20:00 - 11 minutes - 10.2 MBI’ve got a question for you…Who’s making the rules in your business?Let me expand a little…Why did you decide to charge the fee you charge?Why do you work the days and hours your work?Why did you decide to spend the amount of time that you do with each client?For many of us when we’re asked […]
Ep132. [Case Study] How To Become 5 Mile Famous. Chris Cameron
June 14, 2020 20:00 - 53 minutes - 48.8 MBWhen the world went into shut down earlier this year I was recommending to all my clients that they double down on their community outreach…share more content, create more videos and step up and be a leader in these uncertain times.One of my coaching clients, Chris Cameron did just that and his results have been […]
Ep131. How To Make More $$ Without Seeing More People. Angus Pyke
June 11, 2020 20:00 - 19 minutes - 18 MBIn todays episode we go back to basics and I share a powerful 4 step framework for helping you to improve the profitability of your practice/studio without you having to see more people!Yep…you can ethically make more money without doing more work. Listen in and I’ll tell you how.Thanks for all you do.Keep saving lives.Angus […]
Ep130. The Oprah Effect. Angus Pyke
June 07, 2020 20:00 - 15 minutes - 14.3 MBHave you ever felt stuck for content ideas for your videos? Do you know that you should be creating videos but you hate being the center of attention? Would you like to learn a powerful strategy that builds trust, expertise and helps to position you as the local health gatekeeper?If you answered yes…then today's episode […]
Ep129. 3 Simple Videos For Introverts To Make. Angus Pyke
May 31, 2020 20:00 - 16 minutes - 15.1 MBIf you have difficulty being on camera then you will LOVE this episode.First let me start with this…if you’re not building relationships and goodwill with video then you are risking becoming invisible and irrelevant. It’s not a matter of if you should be creating video, it’s just a matter of what’s the best kind of […]
Ep129. The Great Videos For Introverts to Make. Angus Pyke
May 31, 2020 20:00 - 16 minutes - 15.1 MBIf you have difficulty being on camera then you will LOVE this episode.First let me start with this…if you’re not building relationships and goodwill with video then you are risking becoming invisible and irrelevant. It’s not a matter of if you should be creating video, it’s just a matter of what’s the best kind of […]
Ep128. Create Strong Emotional Connections With This 2 Minute Video.
May 27, 2020 20:00 - 13 minutes - 12.4 MBIn this episode I talk all about the importance of sharing your “why” with your community. If you’re wanting to build deeper and stronger relationships with people it’s essential that you share your inner drives, values and what gets you out of bed in the morning.Behavioural scientists continue to uncover just how much of our […]
Ep127. Part 2. How To Get Started With Digital Marketing. Dennis Yu
May 24, 2020 20:00 - 56 minutes - 52.3 MBOn Ep.124 Dennis Yu and Jake Campoli joined the podcast and spoke about the kind of content we need to be creating if we want more people in our community knowing, liking and trusting us.We spoke a lot about video and in particular he shared:the 3 kinds of videos you should be makinghow long your […]
Ep126. A 4 Step Plan To Help You Thrive. Russ Rosen
May 21, 2020 05:30 - 46 minutes - 42.6 MBIn todays episode I chatted with my good friend Dr Russ Rosen about the 4 step plan he’s been using to help his coaching clients thrive in this post COVID 19 environment.In the last 4 weeks Russ has been working closely with his clients and helping them reintegrate back into practice. With Russ’s 4 step […]
Ep125. Get A Horse…Letting Go Of Old Habits. Angus Pyke
May 17, 2020 20:00 - 22 minutes - 20.8 MBAs our communities start to emerge from isolation NOW is the time for you to be stepping up your community outreach.If you’re wanting your practice to be different…if you’re wanting to step up your game then things will need to change!Now…I’ll be the first to admit that change is HARD!!!It’s even harder though when you’re […]
Ep124. How To Get Started With Digital Marketing. Dennis Yu
May 13, 2020 20:00 - 1 hour - 62.2 MBOverwhelm….arghh…it’s what’s holding so many of you back from implementing a successful digital marketing strategy. Technology overwhelm…it all seems so damn complicated.Time overwhelm…I don’t have the time to be implementing all this “stuff”.Right…I get it…I used to feel that way too.So…let’s see if we can ease a bit of that overwhelm and get you moving forwards. Sound […]
Ep123. A 7 Step Plan To Build More Trust In Your Community. Angus Pyke
May 10, 2020 20:00 - 22 minutes - 21.1 MBAs things begin to slowly return to normal over the coming months, many in your community will be cautiously returning to previous lives.As they resume life, you will see an increased focus on health and wellbeing from many in your community. Many families will be looking for new ways to look after themselves but understandably […]
Ep122. How To Tell Better Stories. Mark Schenk
May 06, 2020 20:00 - 50 minutes - 46.3 MBIn todays episode we’re going to be talking all about the power of story and why you should be sharing more stories in your marketing, in your communication and in your patient educationOur guest today is story telling and story listening expert Mark Schenk, Mark and his team at Anecdote help businesses tell better stories.Mark […]
Ep121. The Missing Link In Most Of Your Marketing Campaigns. Angus Pyke
May 03, 2020 20:00 - 10 minutes - 9.71 MBEvery week I have the opportunity to run strategy sessions with practitioners from around the globe. We talk about their struggles with marketing, that challenges in practice, what’s working for them and what’s not.In over 90% of cases there’s one thing that has been missing for them and in todays episode I want to share […]
Ep120. How To Position Your Practice As A Premium Brand. Jamie Richards
April 29, 2020 20:00 - 40 minutes - 37.6 MBHave you ever wondered why a Tiffany’s diamond is twice the price as the exact same diamond sold from the local jeweller down the road or why Louis Vuitton is able to charge 5000% more for hand bag than Target?…Premium branding is the answer.In todays episode of the Marketing Your Practice Podcast I spoke in […]
Ep119. How To Create Content Your Patients Want To Consume. Angus Pyke
April 26, 2020 20:00 - 13 minutes - 12.9 MBOne of the biggest challenges that practitioners have with their social media marketing is coming up with useful, valuable and engaging content.In this episode I share with you a really simple but incredibly powerful framework for identifying the kind of content that your patients and potential patients are wanting to see.Listen now.Thanks for all you […]
Ep118. 3 Things You Can Be Doing To Build Your Practice Right Now. Chad Woolner.
April 22, 2020 20:00 - 56 minutes - 52.2 MBIf you’ve been listening to me for any time you’ve probably realised that I’m a pretty positive kind of guy…yep I’m one of those lemonade from lemons people.As COVID progresses we’re seeing more and more opportunities presented to us…some of them good and some of them….arhh….not so good!In todays interview I talk with Chad Woolner. […]
Ep117.How To Get More Attention Right Now. Angus Pyke
April 15, 2020 20:00 - 14 minutes - 13 MBSo…what should you be doing RIGHT NOW to make sure that you have a practice to come back to after the COVID-19 pandemic settles down?This is a question you should be taking seriously and the answer is simple (but not necessarily easy)…you should be strategically building goodwill and getting the attention of the people in […]
EP117. How To Get More Attention Right Now. Angus Pyke
April 15, 2020 20:00 - 14 minutes - 13 MBSo…what should you be doing RIGHT NOW to make sure that you have a practice to come back to after the COVID-19 pandemic settles down?This is a question you should be taking seriously and the answer is simple (but not necessarily easy)…you should be strategically building goodwill and getting the attention of the people in […]
Ep116. How To Get More Of What You Want In Life. Josh Wagner
April 12, 2020 20:00 - 51 minutes - 47.3 MBDo you ever feel stuck, unsatisfied, unproductive or just like you can never get what you want in life? If you answered yes…then firstly you’re NOT alone and secondly you’re going to love this episode of the Marketing Your Practice Podcast.Todays guest is Dr Josh Wagner and he’s just released his new book called “You […]
Why I Don’t Think You Should Be Starting An Online Business.
April 07, 2020 20:00 - 13 minutes - 12 MBIn todays episode I’m going to talking to you about why you should NOT be pivoting into an online business right now. I’ll share with you the cold hard reality of an online business and I’ll reveal a few trade secrets that the online guru’s don’t want you to know. The last couple of weeks I’ve […]
Ep115. Why Most Practitioners Fail To Attract Patients On Social Media. John Meese
April 05, 2020 20:00 - 44 minutes - 41 MBOk…so let me tell you why this episode of the Marketing Your Practice Podcast is a must listen:you’ll learn exactly what a personal brand is and why it’s essential for the growth of your practice.you’ll discover the important difference between strategy and tactics.you’ll find out why using social media without strategy is a waste of […]
Leadership, Dreams, Turbulence And My New Favourite Word.
March 31, 2020 19:00 - 11 minutes - 10.2 MBHey there gang…first of all, how the heck are you?Since I can remember I’ve always had really vivid dreams. Not only are my dreams vivid but they’re also incredibly instructional for me. Last week I had dream about a huge black wolf coming to my window…I’ll tell you all about it in this episode.Also I […]
Ep114. How To Get More Of What You Want In Life. Josh Wagner
March 29, 2020 19:00 - 50 minutes - 46.8 MBDo you ever feel stuck, unsatisfied, unproductive or just like you can never get what you want in life? If you answered yes…then firstly you’re NOT alone and secondly you’re going to love this episode of the Marketing Your Practice Podcast.Todays guest is Dr Josh Wagner and he’s just released his new book called “You […]
Ep114. Behind The Scenes. How 3 Practices Are Navigating CV. Tony Croke & Martin Harvey
March 29, 2020 19:00 - 49 minutes - 45.7 MBMany of us are experiencing lot’s of “firsts” at the moment…wearing face masks, self isolating, closing practices and a future full of uncertainty.So…it was time for a MYP podcast first also…my first multi person interview (yep..we had a threesome!)For this episode I chatted with two of my dearest friends who also happen to be two […]
Ep114.Behind The Scenes. How 3 Practices Are Navigating CV. Tony Croke & Martin Harvey
March 29, 2020 19:00 - 49 minutes - 45.7 MBMany of us are experiencing lot’s of “firsts” at the moment…wearing face masks, self isolating, closing practices and a future full of uncertainty.So…it was time for a MYP podcast first also…my first multi person interview (yep..we had a threesome!)For this episode I chatted with two of my dearest friends who also happen to be two […]
Leadership, The 3 Fears and The Importance Of Focus
March 26, 2020 19:00 - 16 minutes - 15.3 MBIn this episode I talk about the 3 different kinds of fears, the importance of focus and the best ways to move through the chaos of the Corona virus.Understanding fear can be the first step to moving through it. Brendon Burchard breaks fears down into 3 categories.Fear of lossFear of hardship/changeFear of outcomeIn this episode […]
Leadership. What I learnt from a dog taking a crap on my front lawn.
March 24, 2020 19:00 - 9 minutes - 8.51 MBEarlier on in the year my wife and I went along to spend a day with Gabrielle Bernstein…maybe you’ve read her books?? She had a best seller recently called The Universe Has Your Back. If you’re into Woo Woo you’ll love her.My biggest take away from that weekend was the importance of patience. Not so long […]
Ep113. 1000 New Patients from Instagram in 24mths. Ben Humphris
March 22, 2020 19:00 - 47 minutes - 44.1 MBEver had someone tell you that social media doesn’t work for attracting new patients?Yep I’ve heard it too!Today you’re in for a treat. This week on the Marketing Your Practice Podcast I interview a Melbourne based physiotherapist who has had in excess of 1000 new patients come directly from instagram in the past 24 months…and […]
Leadership, Uncertain Times & 5 Things I’m Focusing On
March 18, 2020 19:00 - 11 minutes - 10.6 MBCOVID 19 is not the only thing that’s contagious at the moment…so is the the fear, anxiety and overwhelm that’s permeating our communities.In this episode I share exactly what I’m focusing on in these times of uncertainty. I’m committed to staying centred during this chaos and being responsible for my own emotional tone rather than […]
Leadership, Corona Virus & What You Can Do.
March 16, 2020 19:00 - 6 minutes - 6.2 MBOver the next couple of weeks I am going to be releasing some extra episodes of the MYP podcast to help serve anyone who might be feeling a little overwhelmed, anxious, stressed or who would just appreciate to hear my thoughts throughout these tricky times.What our communities are begging for right now is leadership, compassion […]
Ep112. How To Use Chat Bots To Improve The Patient Experience. Jamie Buttigieg
March 15, 2020 19:00 - 48 minutes - 44.5 MBToday folks we’re going to be talking all about Chat Bots and Messenger Bots with Jamie Buttigieg.I’ve always been a bit skeptical about the practical application of Chat Bots, especially when it comes to helping us attract more high quality new patients. My experience with them had always been impersonal and frustrating, however Jamie has […]
Ep111.Differentiation & The Role Of Technology In Marketing. David Fletcher
March 08, 2020 19:00 - 55 minutes - 50.6 MBHave you ever heard of the Branding Law of Differentiation? In essence it says this…it’s better to be different than it is better to be better. That statement is probably worth reading twice……it’s better to be different than it is better to be better.Now, I’m not suggesting that you don’t need to be fantastic at what […]
Ep110. How Much Should You Be Spending On Marketing? Angus Pyke
March 01, 2020 19:00 - 14 minutes - 13.1 MBIn today's episode I'm going to be talking with you all about marketing budgets and I’ll share with you some simple frameworks that will help you understand how much you should be spending on marketing every year. The good news is that it’s probably less than what you think.Trying to reach potential patients in your […]