When to Use Facebook Ads: Social Strategy 201 (Episode 171)
Marketing Without the Marketing
English - April 06, 2020 10:04 - 14 minutes - 23.3 MB - ★★★★★ - 19 ratingsBusiness Education How To Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
There are two cases where it really makes sense to run a Facebook Ad. But it cannot be a standalone strategy. Let's look at what needs to be set up before you start running ads or boosting posts, so that you don't spend your money on useless "eyeballs."
The post When to Use Facebook Ads: Social Strategy 201 appeared first on Control Mouse Media, LLC.
Content Marketing 201: Beyond the Basics
Free organic reach is a thing of the past. All the major social media platforms are pay-to-play now. Facebook and the other platforms make it very easy to run ads, with the promise of exposure to a targeted audience. Sounds great, right?
You’ll find this to be an incredible waste of money unless you have a strategy in place before you start.
I’m not against running ads, I just want to be smart and strategic about it. In Episode 171, I go over:
The two particular cases where it really makes sense to run Facebook Ads.
The required set up you need to do before you run your Facebook Ad (or boost a post).
Show Notes / Links from the Episode
This segment is a part of a 20-lesson series: Content Marketing 201: Beyond the Basics
Here’s a more in-depth look at Creating a Pathway to Purchase: Web Strategy 201
I did a deeper dive in Episode 64 on Facebook Ads for Business: Taking Your Strategy to the Next Level
I devoted a whole episode to Twitter Ads for Business: An Underrated Marketing Strategy
And a consideration around Pinterest for Business: Are You Missing an Opportunity?
Rethink our social interactions by Listening, Asking, Interacting: Social Strategy 201
Refining and getting more effective with Measurement and Iteration: Social Strategy 201
Where You Can Find Me:
I’m on Twitter way too much: https://twitter.com/mboezi
My LinkedIn profile: https://linkedin.com/in/mboezi
My Patreon page: https://patreon.com/mboezi
Book a session with me: https://controlmousemedia.com/strategy
Published April 6, 2020 by Michael Boezi
The post When to Use Facebook Ads: Social Strategy 201 appeared first on Control Mouse Media, LLC.