Making the Sale: Online Store Strategy 201 (Episode 172)

Your online store is the last and most important point in the customer's journey. In the first episode of this 3-part mini-series, I cover how to set up your store site, optimize product pages, and gather the data you need to make smart strategic adjustments.
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Content Marketing 201: Beyond the Basics

When a customer is ready to buy from you, is it easy to do so? Is your online store optimized and ready when they arrive? Can they find what they are looking for easily? Is the transaction simple and frictionless?

If not, all your efforts are for naught. You’ve spent weeks, months, or even years building up enough trust to earn the transaction. We can’t have the system fail at its most critical point.

Episode 172 is about the final waypoint in Pathway to Purchase: Making the Sale. Listen here or in your favorite pod player.

Show Notes / Links from the Episode

This segment is a part of a 20-lesson series: Content Marketing 201: Beyond the Basics
Here are some examples of sector-specifc online stores:

My website for The Rockmores, created on Bandzoogle.
We distribute our record through DistroKid.
Here’s my Spreadshirt page to sell t-shirts.
And just for fun, here’s a video series we’re doing during lockdown called The Social Distancing Sessions.

For more on employing the Facebook Pixel to run ads:

On deciding When to Use Facebook Ads: Social Strategy 201
How to set up Facebook Ads for Business (including Instagram)

Where You Can Find Me:

Twitter: https://twitter.com/mboezi
LinkedIn: https://linkedin.com/in/mboezi
Patreon: https://patreon.com/mboezi
Book a session with me: https://controlmousemedia.com/strategy

Published April 20, 2020 by Michael Boezi

The post Making the Sale: Online Store Strategy 201 appeared first on Control Mouse Media, LLC.