Social Is Not What It Used to Be: Social Strategy 201 (Episode 164)

The glory days of social are over. Free organic reach is a thing of the past. What used to work is no longer effective. So, are there still ways for us to use social media to build relationships with an audience without having to pay-to-play? Of course there are.
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Content Marketing 201: Beyond the Basics

When social media gained wide usage among the general public, it was a godsend to marketers. You could reach a wide audience (for free!), build relationships with them, and gather a community of supporters.

Those days are over.

Like most media companies, social gave in to an ad-driven business model. The result is a centralization of power that has stamped out innovation in the sector. The majors are now pay-to-play ad platforms with little to no possibility of free organic reach.

I’m not saying to give up on social media entirely. But our social strategy has to change. Harboring old beliefs about how social used to work risks wasting time and effort on chasing windmills.

Episode 164 is a brief introduction to a 5-part mini-series on Social Strategy 201. Listen here or in your favorite pod player.

Show Notes / Links from the Episode

This segment is a part of a 20-lesson series: Content Marketing 201: Beyond the Basics
Article: TikTok Banned for US Military Personnel as Questions Continue to Swirl Around the App
The quote from Scott Galloway
The quote from Johnny Rotten
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Bonus: Maybe Johnny Rotten Was Wrong?

Published January 13, 2020 by Michael Boezi

The post Social Is Not What It Used to Be: Social Strategy 201 appeared first on Control Mouse Media, LLC.