No One Wants to Read an Email Newsletter (Episode 163)
Marketing Without the Marketing
English - December 16, 2019 11:12 - 12 minutes - 20.7 MB - ★★★★★ - 19 ratingsBusiness Education How To Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Email marketing is one of the most important tools for any small business. Can we come up with something other than "email newsletter" to call it, though?
The post No One Wants to Read an Email Newsletter appeared first on Control Mouse Media, LLC.
In running a modern marketing program, it seems like it’s time to abandon a term that came straight out of the “desktop publishing” era. Especially for one of our most important activities: Email marketing. Let’s come up with a new term together.
Listen to Episode 163 here or in your preferred pod player.
Show Notes
To send me your suggestions:
Post in the comments section in the show notes for this episode
Hit me up on Twitter: https://twitter.com/mboezi
Or my Patreon page: https://patreon.com/mboezi
Links from the Episode
Here’s my series on Email Marketing 201
I’m working on a course too: Email Marketing for Business
I like the term “Sunday Dispatches” from Paul Jarvis
Here’s my “Now” page: https://michaelboezi.com/now
Published December 16, 2019 by Michael Boezi
The post No One Wants to Read an Email Newsletter appeared first on Control Mouse Media, LLC.