Email marketing is one of the most important tools for any small business. Can we come up with something other than "email newsletter" to call it, though?
The post No One Wants to Read an Email Newsletter appeared first on Control Mouse Media, LLC.

In running a modern marketing program, it seems like it’s time to abandon a term that came straight out of the “desktop publishing” era. Especially for one of our most important activities: Email marketing. Let’s come up with a new term together.


Listen to Episode 163 here or in your preferred pod player.

Show Notes

To send me your suggestions:

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Links from the Episode

Here’s my series on Email Marketing 201
I’m working on a course too: Email Marketing for Business
I like the term “Sunday Dispatches” from Paul Jarvis
Here’s my “Now” page: https://michaelboezi.com/now

Published December 16, 2019 by


The post No One Wants to Read an Email Newsletter appeared first on Control Mouse Media, LLC.

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