Intermediate Automation: Email Marketing 201 (Episode 160)

Automation is key to today's email marketing. Let's take a look some more advanced automation techniques for when you are ready to go beyond a basic email newsletter strategy: RSS-based sequences and nurture sequences.
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Content Marketing 201: Beyond the Basics

Automation is key to today’s email marketing. In the last episode, I covered some basic automation strategies to get you started. Let’s take a look some more advanced techniques to help you build relationships, showcase your expertise, and most importantly work towards a transaction.

There are two strategies I set up for clients when they want to go beyond a basic newsletter strategy:

RSS-based sequences
Nurture sequence

Learn about each here in Episode 160 and how to apply them to your own email marketing strategy.

Show Notes / Links from the Episode

Here’s the prior episode on Basic Automation: Email Marketing 201.
And some List Segmentation Strategies so that you can get more out of automation.
This segment is a part of a 20-lesson series: Content Marketing 201: Beyond the Basics

Live Examples:

Subscribe to my list and select what you want to receive and your preferred frequency: https://controlmousemedia.com/subscribe.

You’ll get to see an RSS sequence in practice, including an example of what I include in my welcome email (I covered this in Episode 159).
If you want to see a nurture sequence, go to my subscribe page and under “What Do You Want to Learn?,” select “Content Marketing for Creatives.”

To Go Further:

I’m developing a comprehensive course on email strategy get on the wait list here: Email Marketing for Business.
And you can find all my online courses at https://controlmousemedia.com/courses.
Book a session with me, and we’ll go through your email strategy in detail, one-on-one: https://controlmousemedia.com/strategy

If you are able, please consider supporting this podcast via Patreon.

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Published November 4, 2019 by Michael Boezi

The post Intermediate Automation: Email Marketing 201 appeared first on Control Mouse Media, LLC.