Business Isn't "Just Business" (Episode 93)

Movies often portray success in business as a cut-throat, relentless climb to the top. Someone has to lose in order for you to win. That's just not the case anymore, if it was ever true at all. Here's what the principles of content marketing taught me about today's business world.
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We Can All Be Nice to One Another When We Do Business

Why does business need to a be cut-throat, ruthless, zero-sum game?

It doesn’t. You can still be successful by being nice and in point of fact, I think that you can be even more successful if you unlearn some of the awful lessons that the corporate world teaches.

This is especially important to small business owners and others who are the face of their brand. The businesses we create are extensions of ourselves. Do you want to be seen as cold-blooded and heartless? I don’t. It’s not me and if you’re a regular listener, I know it’s not you either.

We treat our customers differently with compassion and respect. We don’t try to control them we work every day to earn their trust. Consumer behavior has changed. Today, trust is the only path to a purchase.

This week, Episode 93 is about defying “conventional wisdom” about business. It feels good, and it works. Listen to it here or subscribe in your favorite podcast player.

Show Notes

Here are links to the articles I mentioned in the episode:

Last week’s episode was the introduction to this series: What Content Strategy Teaches You About Business.
Here’s the episode on comparing customer selection to a hiring to decision: Picking the Right Customers.

Next week’s episode will be called: The Service Disposition We Exist to Serve Others. Subscribe here (and select podcast / every new post) if you’d like to be notified as soon when it’s published!

Published May 15, 2017 by Michael Boezi.

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