Marketing Wins
46 episodes - English - Latest episode: 5 months ago - ★★★★★ - 4 ratingsThe Marketing Wins podcast with Valerie Morris is your exclusive access to business leaders, thought leaders, speakers, authors, and all-around great human beings on how they are getting small and big wins in their marketing.
I believe in the power of small steps to make big wins. Daily actions lead to great results for digital marketing and brand building. We explore those ideas and tactics to help great winning marketing results on every episode.
Join us each episode for REAL talk with REAL people who are working on growing their brand every single day.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
All Things Branding with Jamie Engelhardt
February 09, 2024 09:42 - 34 minutes - 28 MBWhat does it take to build a solid brand? We dive into that today with Jamie Engelhardt of Wild Ampersand. She's a branding expert who helps guide leaders and companies to develop out their branding. She alludes to the process as something similar to therapy - marketing therapy to be exact. She's that ever-valuable third-party perspective that helps brands get insights and perspective to be strategic and go conquer the world. You'll love this discussion! To get more from Jamie: LinkedIn ...
How to Restart and Be Known for Something New with Viveka Von Rosen
February 03, 2024 23:58 - 38 minutes - 30.8 MBWhat does it take to rebuild your professional reputation? How do you start something new? My guest today, Viveka Von Rosen dives into this with her new venture, Beyond the Dream Board. Originally known for her LinkedIn expertise, Viveka now provides coaching to women Marketing Wins is hosted by Valerie Morris. Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how...
Navigating Authentic Social Media & Book Launch Strategies: A Conversation between Katie Brinkley and Valerie Morris
January 31, 2024 10:05 - 31 minutes - 21.9 MB"Navigating Entrepreneurship and Digital Marketing: A Conversation between Katie Brinkley and Valerie Morris" Marketing leaders, Katie Brinkley and Valerie Morris, discussed key insights and experiences in the realm of entrepreneurship and digital marketing. We also talked about Katie’s new book and the process she went through to publish it. Building a Brand: Katie Brinkley emphasized the significance of authenticity, advising entrepreneurs to stay true to their values and communicate a...
Outdoor Advertising with On The Move Trucks
August 31, 2023 18:00 - 27 minutes - 21.8 MBIn this episode you will learn about: CJ’s background. Her role at On The Move. How CJ fell in love with marketing. The importance of learning on the job. How On The Move solves problems for people. How On The Move transitioned from self-storage to the truck rental industry. How On The Move is using trucks for several different purposes. How rented trucks can help brands build deeper relationships with customers. Why rented trucks act like rolling billboards that are also useful. H...
How to Launch a Book
July 03, 2023 20:00 - 39 minutes - 31.9 MBIn this episode you will learn: Valerie’s recent work with book authors. How Valerie successfully launched her own book. What authors should think about before launching a book. The importance of sharing your writing process with your audience. What to share on social media about your book. How to get over the imposter syndrome when thinking about writing a book. Why the launch process should not be rushed. Things that can slow down the book launch process. Why do you need a marketi...
All About Evergreen Content and Freelancing
June 15, 2023 21:00 - 30 minutes - 24.8 MBIn this episode you will learn: Dorothy’s transition from a freelancer to an agency owner. Dorothy’s new digital media company that helps freelancers grow business. The limiting beliefs that some people have that prevent them from moving from live launches to evergreen content. The most common types of evergreen content. What does evergreen content mean? The difference between evergreen content and live launches. How your offer needs to change in order to be better suited for an ev...
Rebuilding a Marketing Business After Covid
June 01, 2023 20:00 - 24 minutes - 19.7 MBIn this episode you will learn about: Shawn’s area of expertise. Shawn’s 4-month social media training package that includes training for the internal team. How Shawn's business was impacted by Covid and how she adapted. How to develop engaging content for industries that don’t sell “shiny objects”. The types of monthly newsletters that get good open rates. Why it is important for business owners to take marketing seriously. How adding a little bit of humor to marketing campaigns ...
How Marketing Has Changed for Corporations and Nonprofit Organizations
May 15, 2023 22:00 - 39 minutes - 26.9 MBIn this episode you will learn: How marketing has changed in the recent months. Marketing challenges that companies face today. The transition from traditional to digital marketing. How the relationship between marketing and sales has changed. How the customer buying process has changed in recent years. Why it is important to adjust your marketing tactics periodically. How to get in the mindset of your customers, especially for younger customers. Why it is important to understand ho...
How to Get Over Your Fear of Being on Camera
March 01, 2023 22:00 - 45 minutes - 36.2 MBIn this episode you will learn: How Chris helps entrepreneurs to develop a show. How to create a legacy with your content. How Chris approaches different social media platforms. Why Chris continues to use Twitter after the recent leadership changes at the platform. How to identify the best platform for your brand. Is Twitter a good fit for all brands? How people’s personalities determine which platforms they lean towards. Are people and brands getting more comfortable with video mar...
Content Development for Clients in Financial Services
February 01, 2023 17:00 - 23 minutes - 19.2 MBIn this episode you will learn about: Introduction to Keynote Content. Jon’s career in the nonprofit sector. Why Jon decided to pursue writing as a full-time career. How to talk about what you do in a clear and comfortable way. The challenges associated with writing for clients from the financial services industry. The importance of working together with the compliance department when writing for financial clients. The lack of fresh content for financial advisors. Recent trends in th...
The Power of Storytelling
January 16, 2023 20:00 - 30 minutes - 21.1 MBIn this episode you will learn: Brief overview of Michael’s background. How Michael went from working in the marketing departments of large companies to becoming a marketing consultant. The industries that Michael serves. Why storytelling is such an important element of marketing and how people can learn this in a variety of jobs. Why do marketers have such diverse backgrounds? How marketing is a blend of art and science. The biggest challenges that brands face when they try to commu...
What do Marketing and Music Have in Common?
January 02, 2023 15:00 - 39 minutes - 31.3 MBIn this episode you will learn about: Mike’s beginnings in the marketing profession. Mike’s background in music. Transferable skills that Mike learned while working as a Director of Music at a local church. How Mike transitioned to being a business owner. How to get over your fear of public speaking. How to plan your year in trimester. How to think about the launch dates for your products and develop a launch calendar. Why it is important to learn more about your personality type. H...
2023 Marketing Trends: Where the Experts are Focusing Their Marketing Strategy
December 27, 2022 13:45 - 17 minutes - 14.3 MBJoin us on this bonus episode where marketing experts share where they are focusing their marketing strategy in 2023! Whether you're looking for inspiration, the latest trends in marketing, or just curious about what to be focusing your attention on, this roundup of expert marketing insights will give you direction for your upcoming marketing strategy. This is a unique opportunity to get inside the heads of marketing experts' heads. When you look ahead to the upcoming year, it can feel e...
How to Get The Most Out of Your Content by Repurposing It
December 15, 2022 18:00 - 40 minutes - 32.5 MBIn this episode you will learn about: How to best leverage all the content that you create. How to repurpose content for a variety of platforms and audiences. The steps that Jeff takes to repurpose content such as live shows and blog articles. The three Rs of repurposing. How to refresh content so that it stays relevant. Why it is important to note the content that grabs your attention online. How many touchpoints are needed in the customer journey before someone decides to buy? ...
How to Approach Content Creation
December 01, 2022 15:00 - 32 minutes - 25.8 MBIn this episode you will learn about: Brandon’s background and his experience working with both Fortune 500 brands and entrepreneurs. Why having a good reputation matters more than your resume. How to use content to position your brand online. How to structure your content to be both evergreen and relevant. How to start creating content and develop a content strategy later. Why it is important to think about content in chunks. How to organize your ideas when creating content. Common ...
Live Video Marketing
November 15, 2022 15:00 - 34 minutes - 27.5 MBIn this episode you will learn: An overview of Jim’s career path. How the Tim & Jim show started. How Jim rebuilt his business after a natural disaster. How Jim got started in online video. How Deal Casters was born. The importance of online video. How to keep up with trends in digital marketing. Why podcasts have become very popular lately. How the platforms tell you exactly what you should do to be successful on them. Why resistance to change can be dangerous. How small business...
The Value of Strategic Marketing Consulting
November 01, 2022 05:00 - 30 minutes - 24.6 MBIn this episode you will learn about: The steps that Beth took in her career in order to become a fractional CMO. What the job of a fractional CMOs entails. How the marketing space has evolved over the last few years. The development of new marketing channels in the last few years. How to decide which marketing channels are the best for your brand. How to identify the assets and skills that you need for your chosen social media networks. How to find your audience online. How to use ...
What You Need To Know About Personal Brands with Bob Gentle
October 17, 2022 22:00 - 40 minutes - 27.9 MBIn this episode you will learn: What is personal branding. Personal branding for executives vs. entrepreneurs. How to become know for the right things. Understanding your zone of genius. How to stay top of mind with people. The impact of the pandemic on personal brands. The type of personalities that are more visible online. Challenges that introverts face when trying to build a personal brand online. How introverts can overcome those challenges. Top trends in personal branding to...
How to Create Viral Videos and Monetize Them Online with Matt Johnston
October 01, 2022 18:00 - 36 minutes - 25.2 MBIn this episode you will learn about: How has Matt been innovating to keep up with all the changes around video in the online space. Should you put a lot of effort into keeping up with friends? Why it is important to create content that serves a purpose. Important marketing metrics to follow. How human psychology has changed over the years. Should you change your marketing strategies based on trends? The toxic side of social media. Should you worry about vanity metrics? The positi...
Efficient Small Business Operations with Holly Cain
September 15, 2022 20:00 - 35 minutes - 24.7 MBWatch this new episode of our podcast with VIP guest Holly Cain. Holly is the owner of Prosper Collective, and a certified Director of Operations specializing in financial steadiness. More specifically, in this episode you will learn: The importance of networking with other business owners at conferences. The job of a finance and operations strategist. The most common finance and/or operations challenges for small businesses. The back-end operations of small businesses are often chaoti...
All About Podcasting with Simona Costantini
September 01, 2022 14:00 - 36 minutes - 24.9 MBIn this episode you will learn: The biggest barriers for most people to start podcasting and stay consistent with it. Podcasting technology. The most important lessons that Simona has learned about podcasting. Tips for how to gain more confidence for podcasting and speaking on a microphone. Are scripts useful for podcasts? How to promote a podcast. The importance of showing up on social media. Are hashtags still effective on social media networks? How to get leads from Instagram by...
Live Streaming Best Practices with Ross Brand
August 15, 2022 14:00 - 46 minutes - 37.1 MBIn this episode you will learn: How Ross got into live streaming. Similarities between live radio and live streaming. Key challenges when transitioning from doing audio-only shows to live streaming with video. Important innovations in live streaming over the last few years. The beginning of the show “Live Stream Deals”. The things that Ross did from the beginning to set up his live streaming career for success. Favorite tools that Ross uses for production. Is it important to have re...
How to Build a Specialized Marketing Agency and Become the Best in Your Niche
July 31, 2022 15:00 - 38 minutes - 26.2 MBIn this episode you will learn about: When should you start hiring help for your business? The importance of having mentors. Examples of what you can learn from a good mentor. Useful advice for new entrepreneurs. Why marketing agency owners need both marketing and business experience. Do you really need office space for remote teams? How to decide which activities you should do yourself and which activities you should delegate. Is it better to target a large market or specialize? Ho...
Tactical Marketing Advice
July 15, 2022 16:00 - 28 minutes - 19.7 MBIn this episode you will learn about: Big trends in social media. How to decide if you should join TikTok. How to determine if a social media platform will be viable. How to innovate to get a brand’s message out. How has brand marketing changed in the last few years? How to make sure new leads are followed up with. How many people should get notifications for new leads. How to make sure you don’t get locked out of your Facebook page. What you can do to have more ownership over you...
Podfest 2022 Top Takeaways
July 06, 2022 18:13 - 16 minutes - 29.6 MBHave you ever considered going to Podfest or attending any of their virtual events? Today, I share some of the top highlights from this year’s live event in May. I also invited a handful of my peers who were at Podfest to share their big takeaways to help get a pulse of the big trends happening in the space of audio and video content creation. Huge thanks to these amazing content creators for contributing to this episode! Robyn Sayles Heather Heuman Joie Gharrity Jen Hardy Chris Ston...
All About Personal Brands in Today’s Digital World
July 01, 2022 02:54 - 32 minutes - 29.7 MBIn this episode you will learn about: What does it mean to own your career? Is a personal brand important for people who work a corporate job? How does posting on your personal profiles on social media influence your personal brand. What should you share on social media. How to be more thoughtful about what you post. Should you post about your hobbies on social media? How to make sure you stay top of mind for your potential clients. How important are podcasts for personal bra...
How to Achieve Marketing Wins with SEO
June 15, 2022 20:00 - 27 minutes - 25.4 MBIn this episode you will learn about: Personality differences between developers and marketers How to understand what SEO success looks like for each client SEO goals and objectives beyond just ranking on the first page of Google What are some of the biggest challenges for business who want to rank high on Google in the post pandemic world Why, contrary to popular belief, ranking high on Google is not free Top 3 tips for new businesses who want to start focusing in SEO The impo...
How to Achieve Marketing Wins in SaaS with Angus Robertson
May 30, 2022 20:30 - 33 minutes - 30.5 MBIn this episode you will learn about: The evolution of SaaS marketing How the pandemic has changed marketing operations How the pandemic has changed marketing strategy in tech The benefits of working with multiple clients as a fractional CMO How to get good marketing wins for SaaS companies How to to deal with periods with lower sales than expected Tips for how to achieve quick marketing wins in the SaaS industry Find Angus online: LinkedIn Facebook Twitter YouTube S...
Event Recap: You Are The Brand Live with Mike Kim
May 22, 2022 01:16 - 14 minutes - 13.6 MBMike Kim pulled together an all start lineup of speakers, but also attracted a high-caliber attendee list for his recent You Are The Brand Event in spring of 2022. This episode shares a few highlights from Valerie, as well as a few friends who were at the event. Huge thanks to the following folks for contributing to this episode: Nate Clayberg, Career Adventure Academy Val Brown, Visual Bridge Communication Mike Kim, mikekim.com Valerie Morris is a digital marketing strate...
Marketing Careers and Trends with Joseph Bojang
May 15, 2022 22:00 - 35 minutes - 32.3 MBTopics discussed in this interview with Joseph Bojang How mastermind groups help people achieve their goals. Mistakes to avoid when you join a mastermind group. Are you ready to join a mastermind group? How to create successful advertising campaigns. Common mistakes that brands make in paid advertising. How to transition to a career in marketing. How to evaluate marketing trends. The ever-changing nature of the digital marketing industry. Quick wins in advertising. The ro...
Branding 101 with Philip VanDusen
April 27, 2022 18:52 - 38 minutes - 35.6 MBInterview with Philip Van dusen from Verhaal Media focused on branding. Topics discussed: Brand lessons that Fortune 500 companies can learn from smaller companies and vice versa. Advice for new brands who are still developing their identity. The importance of defining a good visual identity from the start. Things that are crucial to branding that people don’t normally think of. How to get quick wins in marketing. Brand audit trips. Philip's Brand Strategy 101 course for creativ...
Social Media Marketing World 2022 Recap
April 05, 2022 07:20 - 26 minutes - 24.7 MBIf you’ve ever considered going to Social Media Marketing World, or you felt major FOMO because you couldn’t be there, I reached out to a few friends (new and old) who I saw at #smmw22 and asked them for their big takeaways. Each can give you some clues into what themes or topics you might want to keep on your radar in the marketing space. Doris Barber Brandon Birkmeyer Katie Brinkley Chad Illa-Petersen JaMarr John Johnson Melody Johnson Denny McCorkle Sara Munro ...
Story Catcher Evolution with Chad Illa-Petersen
January 17, 2022 23:27 - 31 minutes - 28.6 MBChad is a visionary who is an expert at drawing out stories from those around him with his brand The Story Catcher. He also is the host of Live Better hosted by wave.video. Join us as we talk about catching creative moments and sharing stories using digital tools. You’ll be inspired as you hear Chad’s story, and you’ll be even more inspired as you get to know him online. Go follow what he’s doing! Soundbites From Today’s Episode: “You don’t need to be the best, but you do need to be memo...
Facebook Ad Success with Carrie Gottschalk
January 17, 2022 23:23 - 21 minutes - 19.4 MBCarrie works with direct to consumer, ecommerce brands with paid social media advertising. She has deep knowledge on how to get in front of the right people with paid Facebook Ads, Instagram Ads, and ecommerce strategies. Soundbites From Today’s Episode: Always make sure that you’re marketing full funnel: top of funnel (awareness), mid-funnel (warm lead), down-funnel (conversion). Make sure you go through your entire purchase process. Have a few friends do it and have them sha...
Relationship Marketing with Jessika Phillips
September 03, 2021 21:00 - 39 minutes - 36.4 MBJessika is a relationship marketing evangelist who believes that relationships need to be at the forefront of business. Love more, be more, and give more. Join us today to understand what relationship marketing is, why it matters, and how it can affect your bottom line and return on investment. Soundbites From Jessika: People start online. Buying decisions start online. Look for ways to imagine that you are your customer and look for your brand online. What does that look like? How easy ...
Website Best Practices with Mike Lazear
September 01, 2021 01:04 - 22 minutes - 20.8 MBMike Lazear shares his insights into how to build a killer website after building websites through his company, 515 Media. Learn the best practices for websites, how to hire someone to help you, and how to maximize your online presence. Soundbites From Mike: The first question you need to ask is what you want your website to DO for you. Growing traffic to a website is a very active process; it’s not a passive thing. You don’t ever set it and forget it when it comes to a web...
Getting Creative with Your Marketing with Joe Cox
September 01, 2021 00:59 - 30 minutes - 28.4 MBJoe Cox shares with us today about how to get noticed with your marketing, while stimulating truly creative ideas in your marketing. He has a background working with brands like Red Bull, Coca Cola, and more, and today is sharing some of his insights with us. He runs an agency called Pop Marketer and helping brands bring the out-of-the-box, pop culture marketing ideas to everyday brands. Soundbites From Joe: It’s not enough to just keep up with the competition. You have to go do something...
Strategic Copywriting with Jon Cook
June 03, 2021 21:00 - 28 minutes - 26.5 MBJon Cook is a copywriting and content expert who helps industry experts (speakers, coaches, trainers, and more) get clear on their message to help them market themselves effectively. He shares with us how he’s helping clients get clear on their message especially after a strange year where many businesses felt like they were almost on “pause” with their message. We talked about content fatigue and knowing how much is the right amount of content. We also chatted about how to have a healthy ap...
Building a Tribe with the Help of Facebook Groups with Cameron Crawford
June 03, 2021 21:00 - 23 minutes - 21.2 MBCameron Crawford has built a unique and dynamic community through her Facebook Group. While this group started as a way for her to start getting the word out for her new business, it’s become a thriving online community for adults who have aging parents. It’s a support group, resource group, place for education, and so much more! Learn some of the behind the scenes behind building a thriving community using just one feature on the Facebook platform of tools! Soundbites From Cameron: “My ...
Hitting Peak Performance with Val Jones
May 01, 2021 15:00 - 32 minutes - 29.4 MBVal Jones is a Peak Performance Coach who uses her professional background, as well as her childhood career as a professional figure skater, to help others reach their highest potential. Peak performers execute highly under pressure. She shares her Four Cs of Peak Performance in this interview that help you excel. Soundbites From Val: Sacrifice what you want now for what you want most. Ask yourself if you are the hardest person working in the room. “Good. What’d you le...
A Solid Online Reputation with Peter Brissette
April 15, 2021 15:00 - 34 minutes - 31.1 MBPeter Brissette offers years of marketing and sales experience into the expertise he shares. He knows the importance of building up trust and showcasing that trust to customers. Join us as he shares some amazingly practical tips for increasing awareness for your brand, while helping you sell your services in an instant! Soundbites From Peter: “Everything we do is about trust.” “When it comes to getting more reviews, you gotta ask and you gotta make it easy.” “The fundame...
Laughter Can Change The World with Tim Washer
April 09, 2021 15:00 - 29 minutes - 27.2 MBCombining laughter and marketing in a seamless way: Tim Washer has a unique gift set that he uses to improve communications with companies and events. When live events happen, he is a comedic emcee and Chief Laughter Officer. However, opens up about the way the pandemic has changed how he supports virtual events, and ultimately helping promote mental health within organizations. Soundbites From Tim: “I’m a big believer, that every now and then you need to give the gift of laughter to you...
Facebook Ads Strategies with Tracey Matney
March 16, 2021 01:39 - 40 minutes - 37.2 MBWhen you first run ads, you are paying for data. You’re paying to learn about your audience: what copy, creative, and offer works. You need to be connected with your audience to know what offer is going to be so sizzling hot your audience can’t resist it. Your funnel is designed to get you conversions. The job of ads is to help drive traffic to that funnel. Hear today from ads expert and chatbot marketing strategist, Tracey Matney on some best practices for ad campaigns and how to wor...
Lead From Within With Katherine Yasi
February 26, 2021 06:29 - 39 minutes - 36.3 MBWhether you’re new to a leadership role, or you’re just looking to level up, Katherine Yasi brings some amazing nuggets of wisdom to the world through her Look Within Leadership coaching and resources. Katherine is a business owner, leadership coach, podcaster, and encourager. She is on a mission to bring more self-love into the world by empowering leaders. Katherine shares that ever-important journey of building a brand from the ground up and how she’s leveraging the human side of life i...
Building a Brand with Nate “Big Easy” Lofton
February 23, 2021 16:00 - 38 minutes - 35.6 MBWhat do basketball, passports, and home sales have in common? A 6’- 9” smiling guy known at home and abroad for spreading positivity...AND some pretty innovative ideas about how to get the word out about his new venture. Nate Lofton is known around the world as “Big Easy,” a fun-loving Harlem Globetrotter, world racer on The Amazing Race, father, husband, and real estate expert. He uses his experiences traveling the world to help him build his real estate business in a new town. I sat ...
Marketing Wins from Valerie Morris
February 10, 2021 02:18 - 21 minutes - 19.7 MBValerie Morris shares a preview of what you can expect from the Marketing Wins podcast, while also sharing some of her own tips from her experiences in digital marketing. Looking for some wins in your marketing strategy? Valerie shares a few of her own quick wins including the power of follow-through, repetition, and the power of a smile.