How to Build a Specialized Marketing Agency and Become the Best in Your Niche

In this episode you will learn about:

When should you start hiring help for your business?The importance of having mentors.Examples of what you can learn from a good mentor.Useful advice for new entrepreneurs.Why marketing agency owners need both marketing and business experience.Do you really need office space for remote teams?How to decide which activities you should do yourself and which activities you should delegate.Is it better to target a large market or specialize?How to decide what to specialize in?The process that Alex went through to select a niche for his business.Do people look to buy the best product or the safest option when it comes to digital products?Key differences between marketing financial services and sport products, the two industries that Alex has most experience in.How to create Facebook ads that better resonate with the end consumer. Are marketers able to achieve better results when they know their clients better?How to become the best in your niche. Should you worry about missing out on opportunities when you specialize in one niche?Why it is important to say no to some opportunities.Is it possible to set-up factory like processes for digital marketing agencies in order to improve efficiency?The importance of selecting a target market with a significant market size to focus on.How having standardized processes can help your business become more cost competitive.Legal compliance issues when trying to grow a business internationally.How understanding legal compliance can be a key point of differentiation for your business. The power of referrals for digital marketing agencies.Why you should try to answer specific questions in your content online.Are clients not going to hire you if you reveal too much useful information online?

Where to find Alex online:

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