How to Approach Content Creation

In this episode you will learn about:

Brandon’s background and his experience working with both Fortune 500 brands and entrepreneurs.Why having a good reputation matters more than your resume.How to use content to position your brand online.How to structure your content to be both evergreen and relevant.How to start creating content and develop a content strategy later.Why it is important to think about content in chunks.How to organize your ideas when creating content.Common roadblocks that creators face.How to schedule content creation.How to create content more efficiently. Tips for busy entrepreneurs who don’t have time for content.The episodic vs. stacking approach to content creation.How to outline questions and develop content around them.How to identify the top three sub-topics for every topic.The skeleton approach to content development.How to overcome imposter syndrome.Why you cannot hide and you have to create at least some content as a business owner.The importance of having a personal brand for retail vs. service businesses.Why it is important to ask yourself “Who is this for” before you create content.How to build confidence in the process of creating content. How to get past the fear of the unknown.Why it is important to build content in pieces and not as a content machine.Brandon’s favorite types of content.How to select the best content type for your abilities.How to keep up with social media trends when they are outside of your comfort zone.How prompts can help you create better content.Why it is important to plan your content.Brandon’s best advice for creating better content.How to get more clarity on what works best for you when it comes to content creation.How to put your ideas and perspectives into your content in an authentic way.How sharing your ideas can take your content to the next level.

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