Marketing Smarts
306 episodes - English - Latest episode: 6 days ago - ★★★★★ - 33 ratingsFrom brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
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Episodes
Quick Hits: 4 Key Elements That Make a Compelling LinkedIn Presence
July 11, 2024 00:32 - 15 minutesLinkedIn is THE place where people go to connect professionally. Your presence on the platform can create endless perks for your business and personal brand – if you do it right. Where do you start? We answer that and more in this Quick Hit. Full episode here.
Framework for Cold Emails That Convert with Laura Robison, GainKite
July 09, 2024 01:19 - 53 minutesCold emailing is one of the toughest things to do well. So many companies and marketers get lazy and resort to automation WITHOUT personalization - totally losing the human touch a well-crafted email deserves. So, how do you send cold emails that actually convert? You need to consider all the touchpoints, including the sender name, subject line, preview text, email copy, and even email signature. We wanted you to learn from a true pro in the email marketing world, so we welcomed on Laura Robi...
Quick Hits: 4 Tips for Using Digital Marketing with Ben Lund, Rise Marketing Group
July 03, 2024 19:56 - 17 minutesSo often, people shy away from digital marketing efforts. They’re scared they may do it wrong, or don’t understand it at all. But, digital marketing can be used to your advantage! Ben Lund joined us in this Quick Hit. He’s the Founder of Rise Marketing Group, a performance advertising agency who tailors curated programs to drive growth. Listen to the episode in its entirety here.
Classics: How to Leverage Digital Media to Achieve Business Results with Blake Pinsker and Torii Rowe, DREAMLABS
July 02, 2024 01:21 - 46 minutesDigital media can open doors for your business - no matter what type of business you have. But it’s easier said than done. How do you leverage digital media to the point you actually achieve business results instead of wasting money? We wanted you to learn from a duo who truly knows what they’re doing in the space, so we welcomed on Blake Pinsker and Torii Rowe. They’re the Founder and Head of Acquisition, respectively, at DREAMLABS, a performance marketing agency specializing in media buying...
Quick Hits: 4 Ways to Write an Effective Creative Brief with Howard Ibach, Creative Brief Workshops
June 27, 2024 00:06 - 16 minutesThe creative brief is the spark to a fantastic campaign – or an underwhelming one, if you’re not careful. This Quick Hit brings you the wisdom of “The King of Creative Briefs That Sell,” Howard Ibach. He’s a creative brief expert, the Founder of Creative Brief Workshops, an author, trainer, and former creative. Check out the full episode here.
The Mentally Strong Leader with Keynote Speaker Scott Mautz
June 25, 2024 01:47 - 54 minutesThe best leaders are mentally strong. How do they get that way? Our guest, Scott Mautz, believes there are 6 mental muscles that equate to mental strength. And we have to keep working out those muscles - just like we do physical muscles at the gym. Scott is a Bestselling Author, Keynote Speaker, and passionate expert on mental strength, peak performance, change, employee engagement, and leadership. His latest book, The Mentally Strong Leader, explores why mental strength is THE leadership sup...
Quick Hits: 4 Ways to Create Sales Funnels That Convert with Alisha Conlin-Hurd, Persuasion Experience
June 20, 2024 01:19 - 14 minutesConverting leads is one of the biggest challenges businesses have. It can be tough to get attention, and even tougher to convert that attention to revenue. We wanted you to hear from someone who truly knows how to make all these things work together, so we welcomed on Alisha Conlin-Hurd. She’s the Co-Founder of Persuasion Experience, the “post click” growth agency who makes your marketing actually convert. Catch the full episode here.
Classics: 4 Tips for Combatting Impostor Syndrome for Success with Ryane LeCesne, Master Your Mindset Coach
June 18, 2024 00:32 - 55 minutesImpostor Syndrome is very real and very common. How do you combat it? It comes down to embracing the 80/20 rule, being brave enough to step outside the box, becoming a lifelong learner, and getting in front of managing change. We wanted you to learn from a true expert in the space, so we welcomed on Ryane LeCesne. She’s the Master Your Mindset Coach at Inspire Brand Consulting. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in th...
Quick Hits: 4 Roles Client Service Should Play in Serving Business with Chris Wallen, BAREFOOT
June 13, 2024 01:22 - 14 minutesIt should go without saying that client service is important for your clients and your business. Client service should play the role of keeping the client in the room at all times, but issues can arise. This Quick Hit welcomes Chris Wallen, Director of Client Partnership at BAREFOOT, a brand experience agency in Cincinnati that serves clients ranging from Fortune 10 companies to local nonprofits. Make sure to listen to the full episode here.
Creative Series: Fred Richards, The Hive Principle
June 11, 2024 00:32 - 1 hourIn this episode, we wrap up the interviews for our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 10th special guest is Fred Richards, Founder of The Hive Principle. He has over 30 years of experience in the branding industry, and has led creative work for some of the biggest brands in the world. Hear why it’s hard to differentiate agencies these days, why there’s a lack of trust, when to say no to potential clients, why...
Quick Hits: 4 Tips for Hosting a Successful Event
June 06, 2024 00:15 - 15 minutesGood or bad events can make or break your brand. You can’t always do everything perfectly, but there are plenty of things you can do to ensure your event runs smoothly. This Quick Hit gives you hot-off-the-press experiences with all these aspects from our ForthRight Women (FRw) events. We’re here to resolve your worries so you can rock that stellar event. Catch the full episode here.
Creative Series: Sam Baier, Elevate
June 04, 2024 00:32 - 52 minutesIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 9th special guest is Sam Baier, Senior Director, Brand at Elevate. They’re a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. Hear how to create a fantastic partnership between brands and agencies, how expectations have changed over the years, why the sports industry is behind i...
Quick Hits: 4 Watchouts for the New World of Consumer Research with Janelle Estes
May 30, 2024 00:57 - 20 minutesThere’s never been more data at our fingertips, but with that comes privacy and ethical concerns. How do you pull out insights that will positively impact your business? It comes down to a few things - and we highlight 2 in this Quick Hit. Make sure to listen to the full episode here.
Creative Series: Tom Custer, Reztark
May 28, 2024 00:53 - 53 minutesIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 8th special guest is Tom Custer, Vice President Business Development at Reztark Design Studio. He has 30 years of experience in the agency world, most of which have focused on the retail industry. Hear why there’s currently a mix of generalists and specialists, whether brands or retailers lead the charge, the skills agencies bring to the tabl...
Quick Hits: How to Gain Traction for Your POV
May 22, 2024 20:16 - 14 minutesNo matter what role you’re in, you often need to have a point-of-view (POV). You always need the support of your team and your clients if you want that POV to move your business along. In this Quick Hit, we have the answers you’re searching for. Check out the full episode here.
Creative Series: Maeve Hagen, Taylor
May 21, 2024 00:27 - 1 hourIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 7th special guest is Maeve Hagen, Managing Partner at Taylor. They’re a purpose-led marketing communications agency that shapes possibilities for the world's leading brands. Hear why communications is so key, how to approach emerging technologies, what many brands get wrong about purpose-driven marketing, how to adapt to change, and some of h...
Quick Hits: 4 Tips for Being a Compelling Speaker
May 16, 2024 00:47 - 25 minutesSpeaking can be a very rewarding experience and help advance your career, no matter the size of the stage. Being a compelling speaker takes lots of practice, showing up with presence, engaging actively with the audience, and not leaving the conversation on the “stage.” But what do you do if you’re an extreme introvert, are stuck speaking in small settings, or get so nervous you forget what you’re talking about? Listen to our tips in this Quick Hit and make sure to catch the full episode here.
Creative Series: Kyle Schlegel, Weber
May 14, 2024 00:49 - 57 minutesIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 6th special guest is Kyle Schlegel, VP, Americas Marketing & DTC at Weber. He’s an award-winning global marketing executive with 20+ years of experience helping brands - and the people that drive them - reach their full potential. Hear how to get internal and external teams to thrive together, embrace teachable moments, be clear and helpful w...
Quick Hits: 4 Beliefs Critical in Helping Women Rise in Leadership
May 09, 2024 00:33 - 21 minutesSo many of us women deserve to be in the leadership positions we dream of, but we struggle getting there due to outdated beliefs. Helping women rise in leadership comes down to being good moms and good leaders, having the responsibility to rise and pull others up, being powerful, and acknowledging where we get in our own way. This Quick Hit answers a few questions you may be struggling with. Check out the full episode here.
Creative Series: Mark Hughes, Oodle
May 07, 2024 00:33 - 52 minutesIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 5th special guest is Mark Hughes, Partner and Chief Strategy Officer of Oodle. They’re a digital marketing agency that creates captivating experiences to help brands stand out and drive results. Hear whether to start with brand or digital, how to qualify a great digital agency, how search is changing, how to brainstorm with AI (Artificial Int...
Quick Hits: How to Build Empathy in the Workplace
May 02, 2024 00:24 - 13 minutesHow do you build empathy in the workplace? This is an area we’re super passionate about and have loads of experience in from a variety of different workplaces. Let’s build some empathy. Catch the full episode here.
Creative Series: Angie Fischer, Lightborne Communications
April 30, 2024 00:20 - 58 minutesIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 4th special guest is Angie Fischer, COO of Lightborne Communications. They’re a full-service motion design, animation, editorial, and video production team that has been creating award-winning content for over 3 decades. Hear why it’s such a challenging time for agencies, how to show your value as an agency, how quality content is assessed th...
Quick Hits: 4 Ways Companies Should Expect Modern Agencies to Behave
April 25, 2024 00:09 - 9 minutesAgencies can be a huge help to your business in a wide variety of ways. Like many aspects of the marketing world, the role of agencies has changed drastically over time. You can expect modern agencies to seek to understand the make-up and capability of your team, but you’ll also need to know how to handle some tricky situations with agencies. Make sure to listen to the full episode here.
Creative Series: Teresa Heath-Wareing
April 23, 2024 03:16 - 59 minutesIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Winning Speaker, TEDx Speaker, Bestselling Author, and Host of Your Dream Business podcast. She’s been in marketing for 20 years and experienced every possible side of the marketing world. Hear how to handle the fast pace at which marketing changes, how to...
Quick Hits: 4 Insider Tips a College Athlete Should Know to Better Negotiate an NIL Deal with Nick Lord, NOCAP Sports
April 18, 2024 00:17 - 20 minutesThe changes in NIL (Name, Image, and Likeness) have gotten a lot of attention in college athletics and it’s created a huge opportunity for both college athletes and brands. We wanted you to learn from an expert at tackling these tricky NIL scenarios, so we welcomed on Nick Lord. He’s the Co-Founder and CEO of NOCAP Sports, an NIL sports tech company helping athletes transform influencer marketing. Catch the full episode here.
Creative Series: Jimmy Smith, Amusement Park Entertainment
April 16, 2024 00:31 - 1 hourIn this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our second special guest is Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment, and the Author of The Truth graphic novel. He’s one of the advertising industry’s most celebrated creatives and has created award-winning work for brands including Nike and Gatorade. Hear how to research and learn from legends, what...
Quick Hits: 4 Ways Brand Architecture Empowers Sub-Brands
April 11, 2024 00:09 - 13 minutesYour sub-brands can pack a serious punch for your business – when you use them correctly with your primary brands. How do you get your brands to work together like a family? It comes down to a strong brand architecture. This Quick Hit gives you some insight on how empowering your sub-brands gives each sub-brand a “home” under the master brand, its own visual and verbal toolkit for strategy creation, unites the sub-brands and creates success criteria, and allows for cross-promotion. Make sure ...
Creative Series: John Gleason, A Better View
April 09, 2024 00:59 - 1 hourIn this episode, we kick off our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our first special guest is John Gleason, Founder and President of A Better View Strategic Consulting. He straddles the line of agency and corporate, with many, many years spent at P&G until he stepped out on his own and started working directly with both agencies and corporate clients himself. Hear his definitions of design and design thinking, t...
Quick Hits: How to Effectively Lead in a Hybrid Work Environment
April 03, 2024 22:12 - 11 minutesThe work world has changed A LOT in recent years. One of the biggest aspects that’s changed is work environments. While it used to be expected to come into the office every day during the work week, the use of hybrid work environments is becoming more and more common. How do you lead your team in a hybrid work environment? In this episode, you’ll hear how often you should be in the office, what to do when someone’s failing to get their work done at home, and the best way to handle losing tale...
Classics: Removing the Barriers to Getting Good Work
April 02, 2024 03:00 - 1 hourIt can be a really tough - but beautiful - thing to get your team to work together towards a common goal. It’s essential for the success of your company, but there are so many distractions that can take away from good work. How do you remove those barriers? In this episode, you’ll learn how to focus your team, manage egos, and nominate the right people. You’ll also find out how to make sure everyone feels their voice is heard, what to do about those on the quieter side, and how to know it’s t...
Quick Hits: How Virtual Events Can Spark Your B2B Marketing with Jon Kazarian, Accelevents
March 28, 2024 00:05 - 15 minutesVirtual events have many, many perks that can help spark your B2B marketing efforts. We welcomed on Jon Kazarian, Founder and CEO of Accelevents. They’re an event technology platform to facilitate every type of event – including virtual events, webinars, large conferences, field marketing events, and more. There are several key ways to maximize the success of your virtual event – before, during, and after the event. Make sure to catch the full episode here.
Classics: Being a Woman in Business: Everything We Wish Someone Would Have Told Us
March 26, 2024 00:55 - 1 hourOur ultimate goal in doing this episode is to shine a light on the realities of being a woman in business, so women can approach their careers and lives with their eyes wide open. Many of these realities are highly controversial, so they are rarely talked about…especially within the walls of a company. Which means sometimes we don’t know we are losing the game until it is too late. And yes, it is a game we all must become competent players in to achieve our goals. But the one thing we will sa...
Quick Hits: How to Leave a Legacy in Your Career
March 21, 2024 00:11 - 12 minutesHow do you want to be remembered in your career? Let’s assume it’s a positive legacy you want to leave – there are a TON of ways to leave your mark. Many of these you can start doing right now, no matter your role or level of experience. Check out the full episode here.
How to Use Brand as a Business Strategy to Drive Growth
March 19, 2024 00:55 - 54 minutesOne of the best ways to grow your business more efficiently and productively? A strong brand. Once you have that established, the possibilities are endless: you can capture attention without having to overpay for it, generate a powerful word-of-mouth engine, better manage risk, and build trust - which generates pull. Create that strong brand so you can create a competitive advantage and fantastic relationships with your clients, customers, and consumers. We’d like to invite you to join Forth...
Quick Hits: 4 Ways to Set Your Brand up for Success
March 14, 2024 00:26 - 27 minutesYour brand is everything. How do you set your brand up for success – today AND in the future? This Quick Hit brings you real-world problems you may be experiencing and reveals how to solve them. Make sure to listen to the full episode here.
Classics: How to Get the Most Out of Collaborative Work Sessions
March 12, 2024 01:33 - 55 minutesBrainstorming and strategy sessions can work wonders for your organization - if you do them right, that is. Collaborative work sessions can be a huge help and create that insight your business needs right now. But, it gets tricky really quickly when you have so many voices in the same room. So how do you nail your next collaborative session? In this episode, you’ll learn why you should always have 2 facilitators, give homework, allow for respectful debate, and never leave the final decision u...
Quick Hits: 4 Ways to Roll Out Company Values
March 06, 2024 23:28 - 21 minutesCompany values don’t mean anything if no one on your team knows about them or takes them to heart. Once you build your company values, what comes next? This Quick Hit gives you a look at how to effectively utilize what you’ve built with specific actions. Check out the full episode here.
How to Grow Your Credibility outside of Just Doing the Work
March 05, 2024 02:03 - 56 minutesThe misconception you can keep your head down, do work, and be noticed is simply not a thing. We’ve all heard it: “No one is going to manage your career for you.” And it’s so true! Growing your credibility comes down to building advocates at all levels, becoming a craftsman of your trade, becoming a student of strategy, and cultivating your personal brand. Let’s make that credibility blossom. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ...
Quick Hits: 4 Ways to Build Company Values
February 29, 2024 01:30 - 16 minutesCompany values – it’s a topic that’s near and dear to our hearts. Company values can make the difference between a company that flourishes and a company where the team can’t wait to jump ship. How do you build company values that inspire your team and stand the test of time? In this Quick Hit, we’re bringing you 2 ways to build company values. You’ll learn how to be choiceful about the values you select and craft the values in your company’s voice. Check out the episode in its entirety here.
Classics: 4 Roles Client Service Should Play in Serving Business with Chris Wallen, Organic
February 27, 2024 01:16 - 1 hourIt should go without saying that client service is important for your clients and your business. And we’ve seen a looooooot of good and bad execution. Client service should play the role of keeping the client in the room at all times, challenging the client’s beliefs and perspective, having a clear understanding of the business and its goals, and seeking opportunities to make the business stronger. But lots of issues can arise. What if client service leans in too much to what the client wants...
Quick Hits: How to Effectively Use Referrals to Grow Your Business with Raúl Galera
February 22, 2024 01:31 - 22 minutesReferrals can be the best way to grow your business. But how exactly do you get them? We wanted you to learn from an expert who knows referrals better than anyone, so we welcomed on Raúl Galera. He’s the Chief Advocate at ReferralCandy, which essentially allows companies to run referral programs on autopilot. Check out the full episode here.
Classics: How to Effectively Manage Ego on Your Team
February 20, 2024 02:22 - 53 minutesNot all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful, and adds to a person’s swagger. This is NOT the type of ego we talk about in this episode. Here, we reference the type of ego that gets in the way of the team, the work, etc. Being the leader with one of these personalities in a position above you comes with some difficulty, but there ARE strategies you can implement to make this person easier to navigate and work with. We’d like t...
Quick Hits: How to Create a Compelling Elevator Pitch with Shane Meeker
February 15, 2024 00:57 - 21 minutesWe wanted you to learn from the best of the best when it comes to elevator pitches, so we welcomed on Shane Meeker. He’s a Keynote Storytelling Speaker, movie analogy extraordinaire, and Author of StoryMythos: A Movie Guide to Better Business Stories. A compelling elevator pitch can open so many doors for your business – and not just the elevator doors. Have you worked on refining yours lately? Make sure to catch all 4 tips in the full episode here.
Classics: How to Successfully Transition from a Doer to a Manager
February 13, 2024 02:26 - 1 hourSo you’ve landed a new role as a manager vs. the doer. Congratulations! Now what? How do you transition from one role to another without abandoning your responsibilities? How can you manage the transition without micromanaging? How do you define your new role? How do you get it all done successfully? We give you the tools you need to move into your new role while leaving your previous responsibilities in good hands. We’d like to invite you to join ForthRight Women: The Cohort. This community...
Quick Hits: 4 Tips for Successful Cold Calling
February 08, 2024 01:27 - 15 minutesThere’s certainly an art to cold calling. There’s a big difference between a message that’s perfect for your target customer and one that comes across the wrong way. How do you go about cold calling without appearing spammy, pushy, or too salesy? In this Quick Hit, we break down real cold call messages we’ve received that do and don’t work. Check out the full episode here.
Nonprofit Edition: How to Capture Attention with Brand
February 06, 2024 01:27 - 43 minutesNonprofits, listen up: brand can be your secret weapon. When you’re so passionate about what you’re doing, it can be easy to forget your nonprofit is still a business. So, how do you capture attention with brand? It comes down to inspiring people to care, cultivating culture, establishing a clear hierarchy to establish partnerships, and creating consistency in communication. It’s your time to create a compelling presence with your nonprofit brand. We’d like to invite you to join ForthRight W...
Quick Hits: Removing the Barriers to Getting Good Work
February 01, 2024 01:07 - 15 minutesIt can be a really tough thing to get your team to work together towards a common goal. It’s essential for the success of your company, but there are so many distractions that can take away from good work. This Quick Hit gives you some real-world examples of how to manage these barriers. Don’t miss the episode in its entirety here.
Classics: 4 Ways to Leave a Legacy in Your Career
January 30, 2024 02:05 - 48 minutesHow do you want to be remembered in your career? Let’s assume it’s a positive legacy you want to leave - there are a TON of ways to leave your mark. Many of these you can start doing right now, no matter your role or level of experience. In this episode, you’ll learn how to take the time to mentor, set the new standard, create culture, and intentionally plan your succession. You’ll also find the truth behind your legacy at your previous place of employment, how to work on your legacy despite ...
Quick Hits: Should I Do a Branded Podcast?
January 25, 2024 01:21 - 26 minutesHave you ever considered adding a podcast to your business or brand? It’s a form of content that’s booming, with loads of potential and low barriers to entry. But if you start a podcast, you want to do it right – otherwise, you might be setting your team up for disappointment or burnout. We welcomed an expert in this field, Harry Morton, Founder and CEO of Lower Street, to share his insight and give valuable tips. Make sure you catch the full conversation here.
The Challenges Facing Today's Creative Agencies and What to Do about Them
January 23, 2024 01:18 - 48 minutesBeing a creative agency is always an adventure. There are so many challenges, but it can be some of the most rewarding work you’ll ever do. What are some of the biggest challenges today’s creative agencies face? The “secret sauce” is gone, clients have gotten wise on how much they should be paying, execution falls flat, and “brand” continues to be hard to explain and internalize. Now, for the really good stuff: what to do about these challenges. We have you covered in this episode. We’d like...