Marketing Smarts
306 episodes - English - Latest episode: 6 days ago - ★★★★★ - 33 ratingsFrom brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
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Episodes
Becoming a Freelancer: Part 2
December 15, 2020 05:00 - 1 hourBy now you have listened to our Part 1 on Becoming a Freelancer. (And if you haven’t go to Part 1 now!) And now that you have all of the tools in place to run a business, it is time to start pitching business. In this episode, we focus on the operational and promotional aspects of starting your own business. This includes everything from the creation of your branded materials, where your materials will be promoted and featured, your proposal structure and pricing, and how to put these items t...
Becoming a Freelancer: Part 1
December 08, 2020 05:00 - 58 minutesHave an entrepreneurial vision? Whether you are ready to pivot from a corporate life to hang your own shingle or maybe just looking to get into a side hustle, we are going to give the first 7 steps for getting started. There are also a lot of companies who will charge you good money to do really simple things, which you may be inclined to do because you just don’t know. But we want you to spend your money wisely because virtually everyone has to boot-strap when they get started. Learn fro...
Lead Gen in this New World
December 01, 2020 05:00 - 47 minutesThe ways you have generated leads in the past are likely suffering due to the pandemic. Especially if you relied on big events, foot-traffic or live patronage. Even though we are seeing signs of life, it could be a very long time before these types of events and exposure return. Which means you need to pivot. In this episode, we give you 4 lead gen strategies that are working for businesses like yours. We also address related questions like “how do I launch a new product in a highly digital w...
What is Personal Branding and Why Do I Need to Work on Mine?
November 24, 2020 05:00 - 46 minutesPersonal branding in business has always been important, but is arguably more so now than ever as we live out our lives and attempt to stand out on screens. In this episode, we discuss 4 reasons now is the time to work on your personal brand. We also talk through challenges of doing so across all aspects of life in an authentic way while discussing real world examples for context. And we end with an example of former professional basketball star turned master personal brander, Shaquille O’Nea...
4 Monumental Website Mistakes
November 10, 2020 05:00 - 38 minutesEven before the pandemic, a “Google Search” was one of the first ways people would vet a business. And the first thing they looked for…a website. In today’s world, this may be the first interaction someone is having with your business. So, it better be a good one. In this episode, we reveal 4 monumental mistakes businesses make on their websites which sabotages their conversion. We also address some of the most common questions and challenges we get from our clients on this topic. We end with...
4 Signs You Are Ready to Be an Entrepreneur
November 10, 2020 05:00 - 49 minutesFind yourself dreaming about doing your own thing? Being an entrepreneur takes courage and determination, but also a plan. And how do you know when it is time to pull the trigger? In this episode, we discuss 4 signs that you are ready to take the leap to being an entrepreneur. We also address some of the things we have learned on our journeys, or things we wish someone had shared with us. We end with an example of someone who is a master entrepreneur, a favorite of ours, Rachel Hollis, who ha...