Marketing School - Digital Marketing and Online Marketing Tips artwork

Twitter Rebrands to X and destroys a reported $4-20B in brand value

Marketing School - Digital Marketing and Online Marketing Tips

English - July 29, 2023 11:00 - 6 minutes - 6 MB - ★★★★★ - 1K ratings
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Previous Episode: The Wealthiest People in the World Do This One Thing Only
Next Episode: Elon destroyed the concept of hiring brand agencies for millions of dollars

In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future.

TIME-STAMPED SHOW NOTES:

[00:00] - What Neil Patel thinks about Elon Musk’s decision to rebrand Twitter

[02:00] - This will be the biggest redirect project in SEO

[03:40] - What does Twitter's CEO, Linda Yaccarino, think about this rebrand?

[04:37] - Why Eric Siu and Neil Patel think rebranding is unnecessary


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